Friend me? Putting the 'Social' back in 'Society' (PSCP)

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A presentation given to PSCP executive committee providing an overview of the 4 major social media sites (facebook, Google+, LinkedIn and Twitter) and describing next steps in an adoption.

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Friend me? Putting the 'Social' back in 'Society' (PSCP)

  1. 1. Friend me? Putting the ‘Social’ back in ‘Society’ June 7, 2013 | PSCP Leadership Day Tim Peterson, M.Ed.
  2. 2. MISSION To help inform your decision: Whether and how to proceed developing a social media presence for PSCP. i.e. Is this a good use of our resources?
  3. 3. GOALS 1) To give an overview of social media 2) To describe briefly how to begin
  4. 4. common features ●Building a network of friends, colleagues, and associates ●Posting of news, updates, commenting, photos ●Following other members, organizations ●Configuration of a branding ‘header’ ●Some help plan events
  5. 5. ●Sigmund Freud of social media sites ●Began as exclusive platform for college students ●Over 500 million international members ●Very broad acceptance ●“facebook fatigue” facebook
  6. 6. ●Heinz Kohut of social media ●Debuted 2011, currently fastest-growing ●facebook’s biggest competitor ●More convenient privacy settings ●Integrated with maps and reviews Google+
  7. 7. LinkedIn ●Professional connections ●Must identify how you know someone. ●20% of adults online use Linked In ●Discussions and polls
  8. 8. ●Aaron Beck of social media ●140 characters ●@mention ●#hashtags ●Popular among 18-29 year-olds ●Great for organizing rebellions Twitter
  9. 9. Individuals & Pages ●Google+ and facebook have Pages to represent companies, organizations and ‘brands’ ●Word of mouth as the most valuable form of advertising ●Different ‘voice’ than you’d use as individuals
  10. 10. Who Uses facebook? 67% of U.S Adults67% of U.S Adults 86% of 18-29 73% of 30-49 57% of 50-64 35% of 65+ 86% of 18-29 73% of 30-49 57% of 50-64 35% of 65+
  11. 11. ● Establish an image ● Promoting events ● Collecting feedback ● User engagement ● Facilitate collaboration ● Requires investment to maintain ● Learning curve ● Risks appearing lifeless when neglected ● Space for critics to complain ● Unknown returns Benefits & Costs
  12. 12. ●Membership expanded ●Participation boosted ●Operations streamlined ●Reputation enhanced ●Lobbying capacity grown Ideal Execution
  13. 13. Part II: Implementation
  14. 14. 1. Content Generation 2. Posting 3. Supervision Three Functions
  15. 15. 1. Content Generation ● Event announcements and recaps ● News stories and alerts ● Mentions of members, cross-advertising ● Discussion questions ● Tools to ‘bank’ content
  16. 16. 2. Posting ● Adding it to our social page ● Can have multiple ‘editors’ ● Postings are schedule-able ● Postings are automate-able
  17. 17. 3. Supervision ●Ensuring ongoing activity ●Confirming members (if necessary) ●Responding to inquiries or posts
  18. 18. Recommendations ●Set a low bar ●Divide up roles ●Invest in a system to streamline ●Focus on one platform ●Commit to a trial period, e.g. 6 months ●Conduct a formal review afterward

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