Tanya proven steps


Published on

What are the sequence of behaviors to create a habit? I use the Starbucks habit as a model to understand the steps taken to create the habit behavior - stopping in at a starbucks.

Published in: Education
1 Comment
  • The Hillary insert cracked me up (thanks for the humor).

    As for content, good stuff but a more systematic/rigorous approach would have suited better, more like a flowchart. Starbucks has created a habit-formation machine: Show me that machine's insides, not the veneer. That said, your slides are engaging, and I suspect this would make a very interesting presentation in real life.
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

  • Tanya proven steps

    1. 1. Proven Steps to a Starbucks Habit Tanya Flores habits.stanford.edu
    2. 2. STOPPING IN AT A STARBUCKS “I’d rather go in late to work and be ye!ed at by my boss, than miss my daily Starbucks fix.” - Google Starbuck’s Reviewer What are the sequence of behaviors that lead to the habit of stopping in at a Starbucks?
    3. 3. Step 1 Notice other friends are doing it This helps drive your motivation to be socially accepted and as you notice more friends do it, the simpler it is for you to join in on the social norm.
    4. 4. Step 2 Accompany a friend to the store You continue to be motivated to be socially accepted and playing on your hope that something good will happen by joining the Starbucks’ trend. You are highly able since you will be “tagging along” and not needing to think through the decision.
    5. 5. Step 3 Stop at the Starbucks alone You know the coffee is good, so you are motivated to stop in alone by thinking of the pleasure you get from the warm coffee and the cozy, trendy atmosphere. The pervasiveness of Starbucks’ locations may trigger your desire to stop in and the rapid service makes it easy physically effortless and quick.
    6. 6. Step 4 Attend multiple locations It takes little of your time. It requires no brain cycles. It is not a huge daily investment. It has become your social norm. You are generally happy by stopping in and because Starbucks are everywhere, you are signaled regularly.
    7. 7. Step 5 Plan other events at Starbucks You are already motivated by the pleasure of the coffee, atmosphere and social environment. You create new facilitators by planning other events (reading, homework, meetings, etc) at the Starbucks.
    8. 8. Step 6 Try new products This will continue to drive your motivation. Trying and enjoying new products will keep you wanting and gaining pleasure from your visits.
    9. 9. Step 7 Become friends with the Baristas You are motivated by social acceptance and friendships. Not wanting to alter the routine of seeing your friends, you continue stopping in.
    10. 10. Mapping Starbucks’ habit behaviors to Fogg Behavior Model Step 1: Notice other friends are doing it. BlueDot: familiar behavior one-time Step 2: Accompany a friend to a store. GreenDot: new behavior one-time Step 3: Stop at the Starbucks alone. GreenSpan: new behavior for a duration Step 4: Attend multiple locations. GreenPath: new behavior from now on Step 5: Plan other events at the Starbucks. BluePath: familiar behavior from now on Step 6: Try new products. GreenPath: new behavior from now on Step 7: Become friends with the Baristas. BluePath: familiar behavior from now on
    11. 11. Fogg Behavior Step 2 Step 1 Model Step 3 Step 4 Step 5 Step 6 Step 7
    12. 12. Can we use the “proven steps” for a Starbucks habit to create behavior change in favor of broccoli?