Presentation1

1,726 views

Published on

Published in: Business, Health & Medicine
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,726
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
83
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Presentation1

  1. 1. Dove Beauty Bar
  2. 2. INTRODUCTION Dove is a personal care brand owned by Unilever. It started in 1957 Dove products are mainly concentrated in the US, Europe, UK, Canada and Middle-East. Unilever started its onshore operations in Bangladesh in 1964 The main Dove products are moisturizing body- wash, deodorants, facial cleansers, body lotions, tools, shampoos and conditioners
  3. 3.  Vision: Dove is committed to building positive self- esteem and inspiring all women and girls to reach their full potential  Mission: Inspiring women to take great care of themselves
  4. 4. Market segment: Skin care, Cleanliness, Beauty Oriented Target Customer group: Beauty conscious upper class female group
  5. 5. Dove Beauty Bar
  6. 6. Other Products Of Dove
  7. 7. Strategic Band Management process
  8. 8. Identify and Establish Brand Positioning and Values  Differentiation  Segmentation  Target Marketing and positioning
  9. 9. Plan and impairment Brand Marketing Program  Product : Dove product Focused on women beautifulness in their own way. Its a combination of moisturizer and softness so as to satisfy the particular need which was earlier not met.  Price: price is little higher than regular product as It belongs upper and middle class customers of the society  Place: Ensure the availability of product to customer by using Unilever distribution channel  Promotion: Strong Brand promotional activities including realistic TV commercial campaign, magazine and viral marketing
  10. 10. Measure and Implement Continues evaluating with –  Band audit  Band equity management system
  11. 11. Grow and Sustain Brand Equity  Dove Beauty Bar has got its own stand now a days  It has got impassive brand image on customers mind  Being an associate of Unilever and continues research and development Dove beauty bar will definitely Stand Stronger positioning in market
  12. 12. SWOT Analysis Strength  Strong emotional touch  Effective advertising  Support of Unilever Weakness  Only an urban market phenomenon  High pricing reduces the target market
  13. 13. SWOT Analysis Opportunity  Continuous innovation  Target male customers Threats  Treating by other home brand like LUX  Other competitors

×