Consumer buying behaviour on Titan

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Consumer buying behaviour on Titan

  1. 1. Name Roll Nos.Dilraaj Singh A – 10Angad Singh A – 34 Tanveer A – 40 SinghKaran Thapar A – 56 Zeeshan B – 24 Khan
  2. 2. • Consumer buying behaviour refers to the behavior of consumers in deciding to buy or not to buy or use or not to use or dispose of or not to dispose of the products which satisfy their needs.• CBB is what influences consumers to purchase a particular product.• It focuses upon the need of individual, group or an organisation.
  3. 3. • Fifth largest wrist watch manufacturer.• Founded by JRD Tata in 1987.• Subsidiary of Tata group.• Joint venture of Tata group and Tamil Nadu Industrial Development Corporation.• About 311 showrooms and 650 after sales service centres.
  4. 4. BRAND PURCHASING POWER (PRICE) RS. CATEGORYFAST TRACK 550-1,430 YOUTH LOWER MIDDLE CLASS (OfficeEXCTA 595-1,430 wear)SPECTRA 650-1,830 COMMON CLASSROYAL 960-2,830 UPPER- MIDDLE CLASS LOWER MIDDLE CLASS & UPPERTITAN 2000-4000 CLASS LOWER MIDDLE CLASS - UPPERSONATA 350-900 MIDDLE CLASSRAGA 1,420-4,000 UPPER CLASSBANDHAN 1,675-8,085 COUPLES UPPER MIDDLE CLASS-UPPERREGALIA 1,725-7770 CLASSEDGE 4,500-5,200 BUSINESS CLASSNUBULA 10,000-45,000 UPPER CLASS
  5. 5. Problem recognition Information seeking Evaluation of alternativesBuying decisionPost purchase evaluation
  6. 6. Problem Recognition• Dissatisfaction with a current product or service• Outdated• Lifestyle
  7. 7. Information Seeking• Personal Sources: Friends, neighbours• Commercial Sources: Advertising Eg: 20% off on exchange
  8. 8. Evaluation of alternatives
  9. 9. Buying DecisionPersonal Factors• Age• Occupation• Economic Situation• PersonalityPsychological Factors• Perception• Beliefs and AttitudesAvailability & Accessibility
  10. 10. Other factors
  11. 11. Post Purchase Evaluation– Exclusive Offers on Watches and eye gear at The World of Titan , Titan Watch Care Centres as well as on other premium brands– Being the first to know about new product launches & Invites to previews– Free Gift Delivery Service through The World of Titan– Priority Service at the Titan Watch Care Centres

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