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How to build a data driven business in big data age

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Embracing “big data” and data science, to build a whole new generation of startups

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How to build a data driven business in big data age

  1. 1. Data-driven Life Or how to build YOUR data-driven business in the dawn of Dataclysm ? http://BigDataVietnam.org http://RFXLab.com
  2. 2. Key ideas in this slide: ● Knowledge about the theory of “Human Data World” ● Examples about Data Product in real life ● How to build a Data Product
  3. 3. Question 1: What is theory of “Human Data World” ?
  4. 4. 3 core ideas of the theory of “Human Data World” 1. Soft data of life ( the emotional needs ) E.g: Love experience, Job experience, Friendship ,... 2. Hard data of life ( the fundamental human needs ) E.g: Food, Security, Money, Job, Education, ... 3. Spiritual data of life ( the inner Self needs ) a. Belief: What b. Mind: How you see the World from your brain c. Life: The experience between you and your reality
  5. 5. How Steve Jobs think about data ?
  6. 6. How Have Cell Phones Changed Over Time ?
  7. 7. Life of today
  8. 8. Human Needs → Data → Digital Service 1. Physiological needs: food 2. Safety needs: Financial security 3. Love and belonging: Friendship 4. Esteem: engage in a profession or hobby to gain recognition 5. Self-actualization: becomes a better one 1. Food + reviews 2. Financial data 3. User Profile Data 4. Education data 5. Networking data 1. Foody, Google,.. 2. Mobile banking 3. Facebook, Tinder 4. LinkedIn, Coursera 5. Facebook, LinkedIn
  9. 9. 1. Needs: Physiological needs + Safety needs + Esteem 2. Input: Food , User reviews (Experience) 3. Output: Web, App and API
  10. 10. 1. Needs: Love and belonging or just Friendship 2. Input: Facebook Profile Data, GeoLocation, Browsing data 3. Output: Tinder
  11. 11. 1. Needs: Security (Job), Self-actualization, Networking 2. Input: your career data, networking data, job, contact, .. 3. Output: Services of LinkedIn
  12. 12. 1. Needs: Personalized Shopping Experience 2. Input: product data, shopping history, your interests,.. 3. Output: Amazon (Recommended Engine)
  13. 13. Question 1: What is theory of “Human Data World” ?
  14. 14. What is theory of “Human Data World” ?
  15. 15. Question: Why is spiritual data the most important ?
  16. 16. Because data is experience And experience is data in our brain
  17. 17. How to build a Data Product 1. Identify your customer needs 2. Begin a list of basic questions ? E.g: What is output of my service 3. Start design thinking about your product: input, output, function
  18. 18. Human Data World Data-driven product Data-driven business YOU Big Data here
  19. 19. How to build a Data Product
  20. 20. Demo a simple Data Product ● Need: We need a good health ● Input: Our daily activity data → step tracking ● Output: sample step tracker app with real-time report and virtual assistant
  21. 21. Key ideas for simple health analytics app 1. Step statistics data 2. Tracking user activity data 3. Provide information about good habits: favorite exercise programs
  22. 22. Great book for references! (worth reading)
  23. 23. Summary for you ● Know the theory of “Human Data World” ● See some examples about data product in real life ● Steps to build a data product
  24. 24. More information ● http://www.rfxlab.com ● http://www.bigdatavietnam.org ● https://www.oreilly.com/ideas/drivetrain-approach-data-products ● http://www.becomingminimalist.com/escaping-excessive-consumerism/ ● http://edition.cnn.com/interactive/2013/06/world/sharing-economy/index.html ● https://techcrunch.com/2016/09/06/buddha-was-a-data-scientist/ ● http://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html ● http://www.independent.co.uk/environment/green-living/the-end-of-consumerism- our-way-of-life-is-not-viable-1863278.html ● http://www.jkrishnamurti.org/krishnamurti-teachings/print.php?tid=344&chid=4664

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