Presented by: TUSHAR, WASIF, TANMAY
location
Our Mission   To collaborate with the U.S. military and the Federal    Government in building trust and partnership for t...
BACKGROUND   History of the Guam’s development of tourism was    first acknowledged by local government officials in    1...
Key Facts   Guam hotel inventory: there are approx. 30 to    35 hotels in one star to five star range in guam    includin...
SWOT STRENGTH:Beautiful scenery/natural environment.Good beachesDesirable destination for diving. WEAKNESSInadequate inf...
 OPPORTUNITIES:China is a huge potential marketIncreasing affluence of regional Asian consumersVisa waiver program for Ja...
Main issues NEW MARKETS: Over reliance on japanese  market. Strategy: lack of distinct identity. Unique Activities: low...
Data and statistics
Contd…
Unique activities
Guam's Visitors Bereau
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Guam's Visitors Bereau

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Guam's Visitors Bereau

  1. 1. Presented by: TUSHAR, WASIF, TANMAY
  2. 2. location
  3. 3. Our Mission To collaborate with the U.S. military and the Federal Government in building trust and partnership for the benefit of all present and future Guam residents with focus on the following:  Mutual respect and recognition;  A mutual ‘sense of belonging’;  Protection and preservation of Guam’s culture, language, and lands;  Promotion of civilian and military relations;  ‘Quality of life’ concerns for both military and Chamorro families; and  Use of shared federal and local resources to support the mission.
  4. 4. BACKGROUND History of the Guam’s development of tourism was first acknowledged by local government officials in 1952 with the enactment of Public Law 67. It was not until 1962, when President John F. Kennedy lifted the security restriction, that Guam’s tourism development would move closer to realization. In July 1970, the Guam Tourist Commission was renamed the Guam Visitors Bureau. In 1983, Public Law 17-32 (The Guam Visitors Bureau Act) was enacted, reorganizing the Bureau as a public, nonprofit, membership corporation. Public Law 17-65 was passed in 1984, which established the Tourist Attraction Fund (TAF).
  5. 5. Key Facts Guam hotel inventory: there are approx. 30 to 35 hotels in one star to five star range in guam including Sheraton, Hilton, Marriott, Hyatt and Westin. Guam visitor profile: mostly from Japan, Korea and U.S.A. Interest groups: guam hotel & restaurant association, guam tourism foundation, japan guam travel Association.
  6. 6. SWOT STRENGTH:Beautiful scenery/natural environment.Good beachesDesirable destination for diving. WEAKNESSInadequate infrastructureSlow decision making among GVBLocal population`s unfriendly attitudes towards touristsDirty public restrooms creates bad impression.
  7. 7.  OPPORTUNITIES:China is a huge potential marketIncreasing affluence of regional Asian consumersVisa waiver program for Japan, Korea & Taiwan THREATS:Sensitive to negative macro-economic and political development.Local activism against tourism.Rising oil prices.
  8. 8. Main issues NEW MARKETS: Over reliance on japanese market. Strategy: lack of distinct identity. Unique Activities: low visitor retention rate. Positioning:Focus on differentiationFocus on unique activitiesNegative aspects are americana, beaches, good scenary, lackof history Ideas: internal marketing, targeted placement and advertising.
  9. 9. Data and statistics
  10. 10. Contd…
  11. 11. Unique activities

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