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Grow your e-commerce business using SMS marketing.
E-commerce enterprises are thriving globally as global internet availability grows. Global
retail e-commerce revenues are estimated to reach $8.1 trillion by 2026.
The e-commerce landscape is becoming increasingly competitive. To keep ahead of the
competition, businesses must increase their marketing and communication activities.
SMS is one medium that organizations may utilize to boost consumer engagement and
sales. Because most people are inseparable from their phones, bulk SMS marketing is one
of the finest ways to capture targets' attention and elicit an immediate response.
What is bulk SMS marketing?
Bulk SMS marketing is the practice of sending promotional text messages to many clients at
the same time.
It's a quick, cheap, and simple way to communicate with customers and disseminate critical
information in seconds. Most e-commerce players use bulk SMS marketing for the following
purposes:
Marketing
Businesses can contact thousands of customers in seconds through bulk SMS. It's a fantastic
tool for sending out special offers, promotions, and coupons while achieving engagement
rates that few other channels can match.
Customer Service
SMS establishes a one-on-one relationship between businesses and their clients.
Companies can utilize the low-cost channel to congratulate clients on their birthdays,
festivals, and special occasions, thereby deepening their relationship over time.
Order Updates
Bulk SMS is used by e-commerce enterprises to communicate purchase confirmation,
shipping and transit status, delivery date, payment-related information, and so on. Such
information must reach clients promptly, and SMS is the most dependable means for doing
so.
Why bulk SMS?
SMS is the most efficient and cost-effective method of staying in touch with your
consumers. It amplifies your marketing efforts and acts as a catalyst for communication.
The most exciting attribute that e-commerce professionals appreciate about SMS is its 98%
open rate. The percentage of SMS opened in a specific SMS campaign is referred to as the
open rate. Furthermore, SMSs are opened and read in less than 5 seconds on average!
Emails, on the other hand, have a 20% open rate on average. This significant difference
virtually justifies bulk SMS over other marketing techniques.
Let’s look at other major benefits that SMS provides over different channels.
Benefits of Bulk SMS in the E-commerce Space:
Get a high ROI for a very low cost.
SMS is less expensive than other channels. In the United States, for example, you may send
bulk SMS to 1000 US contacts for less than $10. [Consider SMS rates]
Traditional marketing methods such as billboards, television, and newspaper ads are not
only expensive but also untraceable. Online advertising is more expensive than SMS and is
largely ignored.
Smart investments result in increased reach and better results at the lowest possible cost.
This is entirely feasible with mass SMS marketing. It allows you to reach your customers
where they are most accessible—on their phones!
Furthermore, its high open rates stimulate more engagement, which leads to increased
conversions and revenues.
Highly personalized SMS
SMSs can be customized and delivered to the recipient's pocket in seconds. Furthermore,
they can be customized based on the buyer's previous purchases and demographics.
Attempting to achieve this level of personalization in any other kind of marketing would be
prohibitively expensive. However, with bulk SMS, it is possible to do so at no additional
expense. Personalized SMS has a one-of-a-kind and profound impact on the recipient in this
way.
Customers are more likely to engage with your company when they receive personalized
information that meets their needs and interests. SMS is a good method for distributing
tailored marketing because it is personal and informal.
Here are some best practices for personalizing bulk SMS campaigns:
Segmenting Your Audience
Businesses can engage with all their customers while generating a personalized experience
for each group by segmenting them. It might be based on the activities, preferences,
demographics, locations, previous purchases, and so on of customers.
Brands may maximize up-selling and cross-selling opportunities while avoiding providing
unnecessary information that may lead to subscriptions by using segmentation.
Highly Targeted
Targeting prospects is relatively easier via bulk SMS.
The days of broadcasting messages to thousands of individuals and expecting miracles
(immediate signups or purchases) are long gone. Any company that wishes to expand its
operations wishes to deliver only targeted messages.
Customers can be targeted based on their location, demographics, and other characteristics.
Prospects with more data can be targeted with more particular and focused qualities.
This level of targeting is tough to achieve and cannot be easily carried out in other channels.
Because it is permission-based, bulk SMS is useful for targeted communications. Anyone
who is a recipient has agreed to the terms and is ready to receive marketing messages.
These recipients are hot leads and the ideal audience for the messages. Furthermore, it is 5-
7 times easier to upsell and cross-sell than it is to recruit new clients.
Easy Reach
Even the most basic phone now has an SMS feature. SMS can reach each one because it has
no dependencies. The campaign can be distributed to any big group of contacts in seconds.
A bulk SMS campaign can target any demographic or industry segment. SMS's reach makes
it one of the most appealing marketing methods for e-commerce enterprises.
Binds Customer Relationships
Bulk SMS is useful for maintaining an active and healthy interaction with clients. SMS can be
used to introduce products such as the previous purchase to the consumer.
Customers who have used a service or purchased a product are informed of impending
offers and discounts by SMS, which reminds them of their next purchase.
Automation in bulk SMS
Businesses no longer must manually identify and send messages to target audiences. You
may now schedule and automatically send pre-written messages to thousands of clients
using SMS gateways and APIs.
When you integrate an SMS API with your existing CRM, the API protocol allows you to send
automatic bulk SMSes for a variety of objectives, such as order confirmation, tracking, and
promotion.
You can also send out auto-messages based on user action, bringing customization to the
next level.
SMS automation reduces human labor dramatically, saving businesses time and money
while enhancing the efficiency of their SMS marketing. The following are some of the
advantages of employing automation for e-commerce businesses:
Scalability of SMS campaigns
Scalability is the key advantage of SMS automation. It enables businesses to send bulk
SMSes and maintain consistent communication with their growing user base.
Time- and cost-saving benefits
Using automation to manage SMS communications can save businesses time and money.
This allows the team to concentrate on other critical activities.
Personalization and targeting of SMS messages.
SMS automation also allows you to tailor messages at a granular level by leveraging the
recipients' identities, purchase history, in-app activities, and so on. Providing the essential
information at the appropriate moment can aid in influencing the target's purchase choice.
Improving customer engagement with automated SMS messages
SMS is one of the most popular ways for customers to communicate. Businesses can use
SMS automation to keep customers informed about new items, special offers, and
discounts, as well as increase engagement.
Best Practices for E-Commerce Businesses Using Bulk SMS
Here is how to grow your e-commerce business with SMS marketing best practices:
Timing and frequency of SMS messages
To get the benefits of SMS marketing, businesses must stick to a steady and regular
schedule. Sending 2 to 4 texts every month, depending on your plan, is great practice.
The Importance of Targeted Messaging
The greatest way to give relevant information to the right person is through targeted
messaging. Businesses should gather data on client preferences, lifestyles, behaviors, and
interests to send targeted SMS messages that attract and engage users.
Providing a Clear Call-to-Action in SMS Messages
CTAs tell clients what they need to do to take advantage of the offer. CTAs should be brief,
straightforward, and preceded by a compelling message that encourages customers to act.
Key Metrics to Test Your Bulk SMS Marketing Strategy
Businesses can determine the effectiveness of their mobile marketing strategy by tracking
SMS stats. It also enables them to tailor the message, timing, and frequency to achieve the
optimum effects.
While there are various metrics to monitor, the two most important ones to remember are:
Open Rate
The open rate, as the name implies, counts the number of people who opened your SMS
out of the total number of messages delivered. A high open rate signals excellent messaging
and timely delivery.
A lower open rate, on the other hand, suggests the need to refine subject lines and SMS
timing, as well as increase client segmentation and customization.
Click-Through Rates
Click-through rates are calculated by dividing the number of people who opened the
message by the number of people who clicked the link in the message. CTAs, special offers,
or product pages may be included in the link.
A high click-through rate shows that your message was appealing. A lower rate indicates
that you should improve your messaging or create a clearer call to action.
Conclusion
E-commerce companies must keep their clients up to date on the latest deals, discounts,
and services. This not only boosts sales but also builds a strong relationship with clients.
Bulk SMS has emerged as the most cost-effective, quick, and efficient marketing medium for
e-commerce and a wide range of other enterprises.
For more information: https://www.karix.com/products/sms-solutions/

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Grow your E-Commerce Business Using SMS Marketing.

  • 1. Grow your e-commerce business using SMS marketing. E-commerce enterprises are thriving globally as global internet availability grows. Global retail e-commerce revenues are estimated to reach $8.1 trillion by 2026. The e-commerce landscape is becoming increasingly competitive. To keep ahead of the competition, businesses must increase their marketing and communication activities. SMS is one medium that organizations may utilize to boost consumer engagement and sales. Because most people are inseparable from their phones, bulk SMS marketing is one of the finest ways to capture targets' attention and elicit an immediate response. What is bulk SMS marketing? Bulk SMS marketing is the practice of sending promotional text messages to many clients at the same time. It's a quick, cheap, and simple way to communicate with customers and disseminate critical information in seconds. Most e-commerce players use bulk SMS marketing for the following purposes: Marketing Businesses can contact thousands of customers in seconds through bulk SMS. It's a fantastic tool for sending out special offers, promotions, and coupons while achieving engagement rates that few other channels can match. Customer Service SMS establishes a one-on-one relationship between businesses and their clients. Companies can utilize the low-cost channel to congratulate clients on their birthdays, festivals, and special occasions, thereby deepening their relationship over time. Order Updates Bulk SMS is used by e-commerce enterprises to communicate purchase confirmation, shipping and transit status, delivery date, payment-related information, and so on. Such information must reach clients promptly, and SMS is the most dependable means for doing so. Why bulk SMS? SMS is the most efficient and cost-effective method of staying in touch with your consumers. It amplifies your marketing efforts and acts as a catalyst for communication. The most exciting attribute that e-commerce professionals appreciate about SMS is its 98% open rate. The percentage of SMS opened in a specific SMS campaign is referred to as the open rate. Furthermore, SMSs are opened and read in less than 5 seconds on average! Emails, on the other hand, have a 20% open rate on average. This significant difference virtually justifies bulk SMS over other marketing techniques. Let’s look at other major benefits that SMS provides over different channels.
  • 2. Benefits of Bulk SMS in the E-commerce Space: Get a high ROI for a very low cost. SMS is less expensive than other channels. In the United States, for example, you may send bulk SMS to 1000 US contacts for less than $10. [Consider SMS rates] Traditional marketing methods such as billboards, television, and newspaper ads are not only expensive but also untraceable. Online advertising is more expensive than SMS and is largely ignored. Smart investments result in increased reach and better results at the lowest possible cost. This is entirely feasible with mass SMS marketing. It allows you to reach your customers where they are most accessible—on their phones! Furthermore, its high open rates stimulate more engagement, which leads to increased conversions and revenues. Highly personalized SMS SMSs can be customized and delivered to the recipient's pocket in seconds. Furthermore, they can be customized based on the buyer's previous purchases and demographics. Attempting to achieve this level of personalization in any other kind of marketing would be prohibitively expensive. However, with bulk SMS, it is possible to do so at no additional expense. Personalized SMS has a one-of-a-kind and profound impact on the recipient in this way. Customers are more likely to engage with your company when they receive personalized information that meets their needs and interests. SMS is a good method for distributing tailored marketing because it is personal and informal. Here are some best practices for personalizing bulk SMS campaigns: Segmenting Your Audience Businesses can engage with all their customers while generating a personalized experience for each group by segmenting them. It might be based on the activities, preferences, demographics, locations, previous purchases, and so on of customers. Brands may maximize up-selling and cross-selling opportunities while avoiding providing unnecessary information that may lead to subscriptions by using segmentation. Highly Targeted Targeting prospects is relatively easier via bulk SMS. The days of broadcasting messages to thousands of individuals and expecting miracles (immediate signups or purchases) are long gone. Any company that wishes to expand its operations wishes to deliver only targeted messages.
  • 3. Customers can be targeted based on their location, demographics, and other characteristics. Prospects with more data can be targeted with more particular and focused qualities. This level of targeting is tough to achieve and cannot be easily carried out in other channels. Because it is permission-based, bulk SMS is useful for targeted communications. Anyone who is a recipient has agreed to the terms and is ready to receive marketing messages. These recipients are hot leads and the ideal audience for the messages. Furthermore, it is 5- 7 times easier to upsell and cross-sell than it is to recruit new clients. Easy Reach Even the most basic phone now has an SMS feature. SMS can reach each one because it has no dependencies. The campaign can be distributed to any big group of contacts in seconds. A bulk SMS campaign can target any demographic or industry segment. SMS's reach makes it one of the most appealing marketing methods for e-commerce enterprises. Binds Customer Relationships Bulk SMS is useful for maintaining an active and healthy interaction with clients. SMS can be used to introduce products such as the previous purchase to the consumer. Customers who have used a service or purchased a product are informed of impending offers and discounts by SMS, which reminds them of their next purchase. Automation in bulk SMS Businesses no longer must manually identify and send messages to target audiences. You may now schedule and automatically send pre-written messages to thousands of clients using SMS gateways and APIs. When you integrate an SMS API with your existing CRM, the API protocol allows you to send automatic bulk SMSes for a variety of objectives, such as order confirmation, tracking, and promotion. You can also send out auto-messages based on user action, bringing customization to the next level. SMS automation reduces human labor dramatically, saving businesses time and money while enhancing the efficiency of their SMS marketing. The following are some of the advantages of employing automation for e-commerce businesses: Scalability of SMS campaigns Scalability is the key advantage of SMS automation. It enables businesses to send bulk SMSes and maintain consistent communication with their growing user base.
  • 4. Time- and cost-saving benefits Using automation to manage SMS communications can save businesses time and money. This allows the team to concentrate on other critical activities. Personalization and targeting of SMS messages. SMS automation also allows you to tailor messages at a granular level by leveraging the recipients' identities, purchase history, in-app activities, and so on. Providing the essential information at the appropriate moment can aid in influencing the target's purchase choice. Improving customer engagement with automated SMS messages SMS is one of the most popular ways for customers to communicate. Businesses can use SMS automation to keep customers informed about new items, special offers, and discounts, as well as increase engagement. Best Practices for E-Commerce Businesses Using Bulk SMS Here is how to grow your e-commerce business with SMS marketing best practices: Timing and frequency of SMS messages To get the benefits of SMS marketing, businesses must stick to a steady and regular schedule. Sending 2 to 4 texts every month, depending on your plan, is great practice. The Importance of Targeted Messaging The greatest way to give relevant information to the right person is through targeted messaging. Businesses should gather data on client preferences, lifestyles, behaviors, and interests to send targeted SMS messages that attract and engage users. Providing a Clear Call-to-Action in SMS Messages CTAs tell clients what they need to do to take advantage of the offer. CTAs should be brief, straightforward, and preceded by a compelling message that encourages customers to act. Key Metrics to Test Your Bulk SMS Marketing Strategy Businesses can determine the effectiveness of their mobile marketing strategy by tracking SMS stats. It also enables them to tailor the message, timing, and frequency to achieve the optimum effects. While there are various metrics to monitor, the two most important ones to remember are: Open Rate The open rate, as the name implies, counts the number of people who opened your SMS out of the total number of messages delivered. A high open rate signals excellent messaging and timely delivery. A lower open rate, on the other hand, suggests the need to refine subject lines and SMS timing, as well as increase client segmentation and customization.
  • 5. Click-Through Rates Click-through rates are calculated by dividing the number of people who opened the message by the number of people who clicked the link in the message. CTAs, special offers, or product pages may be included in the link. A high click-through rate shows that your message was appealing. A lower rate indicates that you should improve your messaging or create a clearer call to action. Conclusion E-commerce companies must keep their clients up to date on the latest deals, discounts, and services. This not only boosts sales but also builds a strong relationship with clients. Bulk SMS has emerged as the most cost-effective, quick, and efficient marketing medium for e-commerce and a wide range of other enterprises. For more information: https://www.karix.com/products/sms-solutions/