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USES OF FANTASY
Finnish sub-project of The World Hobbit Project
University of Jyväskylä, Department of Art and Culture Stu...
• The World Hobbit Research Project is a
global research network
● https://globalhobbitca.wordpress.com/home-a/
● https://...
THE USES OF FANTASY – FINNISH
SUB-PROJECT
• Funding by the Finnish Cultural Foundation
• Research questions:
● What is the...
PhD Irma Hirsjärvi (University of Jyväskylä, responsible
researcher)
PhD Aino-Kaisa Koistinen (University of Jyväskylä)
Ph...
THE FINNISH SURVEY
• Finnish survey organized by the Research Center for
Contemporary Culture
• The Finnish survey: N = 16...
AGE DISTRIBUTION OF THE
RESPONDENTS
OCCUPATIONAL DISTRIBUTION OF
THE RESPONDENTS
EDUCATIONAL DISTRIBUTION OF
THE RESPONDENTS
TRANSMEDIAL USER
PRACTICES
Koistinen, Ruotsalainen, Välisalo
TRANSMEDIAL USER PRACTICES
• Transmedia storytelling (Jenkins 2006):
● Telling a story via different mediums
● Each expans...
HAVE YOU TAKEN PART IN ANY OF THESE
OTHER ACTIVITIES CONNECTED WITH THE
HOBBIT FILMS?
The respondents were able to choose ...
THE ACTIVITIES TRANSMEDIA
USERS PARTICIPATED IN
Respondents were able to choose several options.
TRANSMEDIA USERS
• Most of the transmedial users were 16–35 year
old women who had completed secondary
school and were cur...
TRANSMEDIAL MODE OF
READING
Hirsjärvi, Korpua, Kovala
TRANSMEDIAL MODE OF READING
● Transmedial mode of reading:
approach to reading that radically draws on
the resources assoc...
TRANSMEDIAL MODE OF READING
● The Hobbit as a transmedial cultural text?
● Editions of the book, adaptations on theatre, r...
• Is there a transmedial mode (or modes) or
reading to be identified in the Finnish data?
• The Hobbit book, media texts: ...
NI LASSUI!
KIITOS!
THANK YOU!
https://theworldhobbitprojectfinland.com
https://www.facebook.com/hobbitfinland
hobbitprojec...
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Uses of Fantasy - The World Hobbit Project in Finland

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Preliminary results from the Uses of Fantasy project, part of The World Hobbit Project, presented at Finncon 3.7.2016.

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Uses of Fantasy - The World Hobbit Project in Finland

  1. 1. USES OF FANTASY Finnish sub-project of The World Hobbit Project University of Jyväskylä, Department of Art and Culture Studies, Research Centre for Contemporary Culture Presentation at Finncon 3.7.2016 http://2016.finncon.org
  2. 2. • The World Hobbit Research Project is a global research network ● https://globalhobbitca.wordpress.com/home-a/ ● https://www.facebook.com/WorldHobbitProject • The World Hobbit Project survey (Barker et al. 2014–2015), an international internet survey on audience reception of The Hobbit films ● in 46 countries, in 38 languages, 36 000 responses ● data collected and cleand at the University of Aberystwyth THE WORLD HOBBIT RESEARCH PROJECT
  3. 3. THE USES OF FANTASY – FINNISH SUB-PROJECT • Funding by the Finnish Cultural Foundation • Research questions: ● What is the meaning of fantasy to the respondents, and what does fantasy bring to their lives ● How are questions of identity, fandom and cultural consumption visible in the meaning-making processes of the respondents ● What kinds of transmedial strategies of media use can be found through the practices of media use as reported in the data ● How do conceptions of national, territorial and cultural identity affect the processes of meaning-making as well as strategies of reception within the audience of the Hobbit trilogy?
  4. 4. PhD Irma Hirsjärvi (University of Jyväskylä, responsible researcher) PhD Aino-Kaisa Koistinen (University of Jyväskylä) PhD Jyrki Korpua (University of Oulu) PhD, Professor Raine Koskimaa (University of Jyväskylä) PhD Urpo Kovala (University of Jyväskylä) PhD student, MA Maria Ruotsalainen (University of Jyväskylä) PhD student, MA Tanja Välisalo (University of Jyväskylä) Research affiliate PhD student, MA Minna Siikilä (University of Jyväskylä) PROJECT TEAM
  5. 5. THE FINNISH SURVEY • Finnish survey organized by the Research Center for Contemporary Culture • The Finnish survey: N = 1614 ● “Female” 1078 ● “Male” 536
  6. 6. AGE DISTRIBUTION OF THE RESPONDENTS
  7. 7. OCCUPATIONAL DISTRIBUTION OF THE RESPONDENTS
  8. 8. EDUCATIONAL DISTRIBUTION OF THE RESPONDENTS
  9. 9. TRANSMEDIAL USER PRACTICES Koistinen, Ruotsalainen, Välisalo
  10. 10. TRANSMEDIAL USER PRACTICES • Transmedia storytelling (Jenkins 2006): ● Telling a story via different mediums ● Each expansion contributing to the overall storyworld • Transmedial User Practices ● Engaging “the Hobbit” via different mediums ● Also practices that are not directly tied to a medium, such as visiting filming locations - understanding of medium ● Focus on user experience instead of storytelling
  11. 11. HAVE YOU TAKEN PART IN ANY OF THESE OTHER ACTIVITIES CONNECTED WITH THE HOBBIT FILMS? The respondents were able to choose as many options as they wished. The options were: • Producing fan art • Blogging • Role-playing • Writing fan fiction • Collecting merchandise • Seriously debating the films* • Commenting online • Gaming • Making fan videos • Visiting filming locations In the global data: participated 66,7 %, not participated 33,3 %
  12. 12. THE ACTIVITIES TRANSMEDIA USERS PARTICIPATED IN Respondents were able to choose several options.
  13. 13. TRANSMEDIA USERS • Most of the transmedial users were 16–35 year old women who had completed secondary school and were currently students • Different meanings/uses of fantasy: ● personal ● societal
  14. 14. TRANSMEDIAL MODE OF READING Hirsjärvi, Korpua, Kovala
  15. 15. TRANSMEDIAL MODE OF READING ● Transmedial mode of reading: approach to reading that radically draws on the resources associated with several mediums ● Transmediality is becoming more salient, due to technological and cultural factors – can we say that a specific transmedial mode of reading texts is emerging?
  16. 16. TRANSMEDIAL MODE OF READING ● The Hobbit as a transmedial cultural text? ● Editions of the book, adaptations on theatre, radio, television and cinema, re-imaginations, transmedial practises (computer and console games, internet debates, fan fiction, role playing games, live action role playing games, board games, cosplay, etc.) ● ”The Hobbit phenomenon”
  17. 17. • Is there a transmedial mode (or modes) or reading to be identified in the Finnish data? • The Hobbit book, media texts: animations, trailers, LOTR trilogy, Oscar gala presentations - It seems to be impossible to watch films without these contexts and other media texts? TRANSMEDIAL MODE OF READING
  18. 18. NI LASSUI! KIITOS! THANK YOU! https://theworldhobbitprojectfinland.com https://www.facebook.com/hobbitfinland hobbitprojectfinland@gmail.com

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