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Restaurante

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Restaurante

  1. 1. Plano de negócios Restaurante de culinária Francesa Mariana Cunha
  2. 2. Resumo da empresa <ul><li>Restaurante especializado em culinária francesa </li></ul><ul><li>Nova abordagem a culinária de Paul Bocuse </li></ul><ul><li>Os sócios: </li></ul><ul><li>1º : Estudante de administração da PUC, formado em Gastronomia pela Universidade Estácio de Sá. Já atuou no ramo de restaurantes. Trabalhou como 2º chef do Restaurante Florentino. Será o responsável pelo andamento em geral do restaurante, excluindo apenas a parte financeira. </li></ul>
  3. 3. Resumo da empresa <ul><li>2º : Empresário varejista, estudante de administração da PUC. É o responsável pela parte financeira por já ter experiência. </li></ul><ul><li>3º : Formado em Engenharia na PUC, profissional de carreira em empresas. Atualmente Diretor Executivo de uma metalúrgica em Londres. É o sócio capitalista da empresa. </li></ul>
  4. 4. Produto <ul><li>Restaurante de culinária francesa na Barra da Tijuca. </li></ul><ul><li>O restaurante irá fortalecer o treinamento de seus funcionários. Seus garçons serão reconhecidos pela excelência de seu atendimento. </li></ul><ul><li>A comida será baseada na culinária francesa, trazendo para esta alguns toques e ingredientes da culinária brasileira </li></ul>
  5. 5. Praça e Preço <ul><li>O restaurante a princípio irá se localizar no shopping Città América, na Barra da Tijuca (RJ). </li></ul>Fonte: http://www.citta-america.com/
  6. 6. Praça e Preço <ul><li>Terá como público alvo a classe A1, moradores da Barra da Tijuca, pessoas com renda (por pessoa) acima de 2000, e executivos da região. </li></ul><ul><li>Por ser um produto diferenciado e com objetivo de atingir a classe A1, o restaurante apresentará um patamar alto para seus preços. </li></ul>
  7. 7. Promoção <ul><li>A divulgação inicial do produto será em revistas e programas de TV destinados ao público alvo escolhido, através de contatos. </li></ul>
  8. 8. Pesquisa <ul><li>Foi realizada uma pesquisa qualitativa para entender um pouco sobre o público alvo e quanto ele está disposto a pagar no produto oferecido. </li></ul><ul><li>Foi realizada uma pesquisa informal com donos e gerentes de restaurantes localizados no bairro estudado e também de restaurantes para a classe A, localizados na Zona Sul. </li></ul>
  9. 9. Custos Iniciais <ul><li>Local: 600 mil </li></ul><ul><li>Equipamentos: 40 mil </li></ul><ul><li>Móveis: 40 mil </li></ul><ul><li>Obra: 50 mil </li></ul><ul><li>Treinamento: 3 mil </li></ul><ul><li>Burocracia: 2 mil </li></ul><ul><li>Estoque: 5 mil </li></ul><ul><li>Total: 740 mil </li></ul>em reais
  10. 10. Funcionários <ul><li>10 garçons </li></ul><ul><li>2 cumins </li></ul><ul><li>1 chef </li></ul><ul><li>2 cozinheiros </li></ul><ul><li>8 ajudantes de cozinha </li></ul><ul><li>2 faxineiras </li></ul><ul><li>1 contador </li></ul><ul><li>1 administrador </li></ul><ul><li>2 recepcionistas </li></ul>
  11. 11. Custos fixos mensal
  12. 12. Prévia da análise financeira <ul><li>Cenários: </li></ul><ul><li>Pessimista, normal e otimista </li></ul><ul><li>Taxa de retorno desejada: 20% </li></ul><ul><li>Taxas de crescimento : 1º - 2º : 80%; 2º - 3º : 20%; e </li></ul><ul><li>3º - 4º: 5%. </li></ul>
  13. 13. Prévia da análise financeira
  14. 14. Prévia da análise financeira Retorno do investimento : 5º ano
  15. 15. Prévia da análise financeira Retorno do investimento : 4º ano
  16. 16. Análise de sensibilidade
  17. 17. Análise de sensibilidade Pessimistas:
  18. 18. Análise de sensibilidade Pessimistas:
  19. 19. Análise de sensibilidade Normal:
  20. 20. Análise de sensibilidade Otimistas:
  21. 21. Análise de sensibilidade Otimistas:
  22. 22. Fatores de risco <ul><li>O restaurante La Saveur não apresenta muita sazonalidade, somente uma entre dia de semana e final de semana, o que é normal para este tipo de negócios. </li></ul><ul><li>As barreiras de entrada deste setor são relativamente altas. O capital para se investir é alto e o tempo do retorno é demorado. Os investidores desta área são em sua maioria pessoas que gostam de restaurantes, pois unem o investimento ao prazer de tê-lo. </li></ul>
  23. 23. Conclusões e recomendações <ul><li>É um bom investimento ainda </li></ul><ul><li>Retorno alto </li></ul><ul><li>Acima do esperado </li></ul>

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