Culture is a loaded
word – perhaps more
than any other
term, it is greatly
colored by your own
What it means to you
is based on your
family history, your
reality, and your
If you have never tried an ethnic cuisine, its
ingredients, flavors and textures may seem
unusual. Similarly, if you don’t understand why
people from a different culture behave the way they
do, their actions may also seem unusual, unfamiliar,
or even wrong to you.
They aren’t wrong.
They’re just different.
In a world of
cultures, there is no right
or wrong culture, no one
culture that is “better”
Make a Cultural Mind Shift
If you approach your education in cultural
sensitivity with an open mind, devoid of
stereotypes, you will learn that your
perception may not be their reality.
This cultural mind shift will greatly benefit
your business relationships.
Culturally based behaviors can impact
every step of the property rental
process. Your response can encourage
a positive outcome.
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