How do you Retain
Multicultural Renters?
Through
Cultural
Sensitivity
and
Education
Why do multicultural clients have
the tendency to continue
negotiations even after the lease
has been signed?
Culture!
It’s a great question
that many property
managers and
leasing agents often
ask when working
with renters from
oth...
In some countries, signing a contract
signals the beginning of negotiations!
Effectively communicating with
multicultural renters has an
immediate and tangible effect on a
rental community’s bottom l...
It helps
avoid costly
maintenance
issues.
It saves staff time.
Making communications
smoother and less stressful
contributes to net savings for
your rental community.
For real estate professionals, cultural
sensitivity can help build rapport,
streamline the negotiation process and
yield m...
An industry survey by the National
Apartment Association highlights that the
heart of positive financial results lies at t...
So what is culture?
Culture is a loaded
word – perhaps more
than any other
term, it is greatly
colored by your own
background.
What it means t...
If you have never tried an ethnic cuisine, its
ingredients, flavors and textures may seem
unusual. Similarly, if you don’t...
Key Concept:
They aren’t wrong.
They’re just different.

In a world of
cultures, there is no right
or wrong culture, no on...
Make a Cultural Mind Shift
If you approach your education in cultural
sensitivity with an open mind, devoid of
stereotypes...
Culturally based behaviors can impact
every step of the property rental
process. Your response can encourage
a positive ou...
Image Credits
•
•
•
•
•
•
•
•
•
•
•
•
•

Slide 3-- Image courtesy of Jeroen van Oostrom / FreeDigitalPhotos.net
Slide 5 --...
http://www.TangibleDevelopment.com
Twitter/@tangibledevel
866-525-2818
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Cultural awareness helps retain renters

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Multifamily property managers can increase profits by retaining multicultural tenants through cultural awareness and sensitivity.

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Cultural awareness helps retain renters

  1. 1. How do you Retain Multicultural Renters?
  2. 2. Through Cultural Sensitivity and Education
  3. 3. Why do multicultural clients have the tendency to continue negotiations even after the lease has been signed?
  4. 4. Culture! It’s a great question that many property managers and leasing agents often ask when working with renters from other cultures.
  5. 5. In some countries, signing a contract signals the beginning of negotiations!
  6. 6. Effectively communicating with multicultural renters has an immediate and tangible effect on a rental community’s bottom line. .
  7. 7. It helps avoid costly maintenance issues.
  8. 8. It saves staff time.
  9. 9. Making communications smoother and less stressful contributes to net savings for your rental community.
  10. 10. For real estate professionals, cultural sensitivity can help build rapport, streamline the negotiation process and yield more satisfied clients.
  11. 11. An industry survey by the National Apartment Association highlights that the heart of positive financial results lies at the junction of property operations and resident needs and satisfaction.
  12. 12. So what is culture?
  13. 13. Culture is a loaded word – perhaps more than any other term, it is greatly colored by your own background. What it means to you is based on your family history, your religion, your reality, and your perceptions.
  14. 14. If you have never tried an ethnic cuisine, its ingredients, flavors and textures may seem unusual. Similarly, if you don’t understand why people from a different culture behave the way they do, their actions may also seem unusual, unfamiliar, or even wrong to you.
  15. 15. Key Concept: They aren’t wrong. They’re just different. In a world of cultures, there is no right or wrong culture, no one culture that is “better” than another.
  16. 16. Make a Cultural Mind Shift If you approach your education in cultural sensitivity with an open mind, devoid of stereotypes, you will learn that your perception may not be their reality. This cultural mind shift will greatly benefit your business relationships.
  17. 17. Culturally based behaviors can impact every step of the property rental process. Your response can encourage a positive outcome.
  18. 18. Image Credits • • • • • • • • • • • • • Slide 3-- Image courtesy of Jeroen van Oostrom / FreeDigitalPhotos.net Slide 5 -- Image courtesy of Ambro / FreeDigitalPhotos.net Slide 6 -- Image courtesy of Stuart Miles / FreeDigitalPhotos.net Slide 7 -- Image courtesy of Grant Cochrane / FreeDigitalPhotos.net Slide 8 -- Image courtesy of hyena reality / FreeDigitalPhotos.net Slide 9 -- Image courtesy of digitalart / FreeDigitalPhotos.net Slide 10 -- Image courtesy of stockimages / FreeDigitalPhotos.net Slide 11 -- Image courtesy of tungphoto / FreeDigitalPhotos.net Slide 13 -- Image courtesy of Bill Longshaw / FreeDigitalPhotos.net Slide 14 -- Image courtesy of Meawpong3405 / FreeDigitalPhotos.net Slide 15 -- Image courtesy of aopsan / FreeDigitalPhotos.net Slide 16 -- Image courtesy of nattavut / FreeDigitalPhotos.net Slide 17 -- Image courtesy of Master isolated images / FreeDigitalPhotos.net
  19. 19. http://www.TangibleDevelopment.com Twitter/@tangibledevel 866-525-2818

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