This sector touches every aspects of human life from looks to hygiene to palate.
This sector mainly consists of sub segments viz: personal care, oral care, and household products</li></li></ul><li>FMCG Products<br />Shampoos<br />Detergents<br />Confectionaries<br />Soaps<br />Beverages<br />Creams<br />
GLOBAL SCENARIO<br />Per Capita Consumption(US$)<br />Per capita consumption in US $<br />
INDIAN SCENARIO<br /><ul><li>India is an important market for FMCG players
The Indian FMCG sector is the 4th largest in the economy with total market size of around US$ 13.1 billion
During 1950’s to 1980’s there was a low investment as the purchasing power was low.
The govt. had put a lot of emphasis on the development of small scale sector.
The existing companies like HLL were purely focused on the urban area.</li></li></ul><li><ul><li>However, post liberalization the scenario changed marking the entries of the MNCs in the country.
Large Base: With a population of 1 bn people, around 70% of the household lives in the rural areas. The total number of rural households is expected to rise from 144 mn in 2007 to 153 mn in 2010 which represents the largest potential market in the world.</li></li></ul><li>Rural & Urban Potential<br />SOURCE:STATISTICAL OUTLINE OF INDIA(06-07),NCAER<br />