FMCG<br />FAST MOVING CONSUMER GOODS<br />
Road map of the presentation<br />1.INTRODUCTION2. GLOBAL SCENARIO 3.INDIAN SCENARIO4.COMPARISON BETWEEN THREEMAJOR INDIAN...
INTRODUCTION<br /><ul><li>It refers to consumers non-durable goods
 Sold quickly at relatively low cost.
Generally sold at large quantities.
This sector touches every aspects of human life from looks to hygiene to palate.
This sector mainly consists  of sub segments viz: personal care, oral care, and household products</li></li></ul><li>FMCG ...
GLOBAL SCENARIO<br />Per Capita Consumption(US$)<br />Per capita consumption in US $<br />
INDIAN SCENARIO<br /><ul><li>India is an important market for FMCG players
The Indian FMCG sector is the 4th largest in the economy with total market size of around US$ 13.1 billion
During 1950’s  to 1980’s  there was a low investment  as the  purchasing power was low.
The govt. had put a lot of emphasis on the development  of small scale sector.
The existing companies like HLL  were purely focused on the urban area.</li></li></ul><li><ul><li>However, post liberaliza...
The focus shifted from urban to rural areas.
Large Base: With a population of 1 bn people, around 70% of the household lives in the rural areas. The total number of ru...
India – a large consumer goods spender<br />
CHANGING LIFESTYLESOURCE:HLL INVESTOR MEET 2006<br />
 3 major indian companies<br /><ul><li>HINDUSTAN UNILEVER
AMUL
DABUR INDIA LIMITED</li></li></ul><li>HINDUSTANUNILEVER<br /> No 1 company in India<br /> Sales turnover of Rs 13,718 cror...
AMUL<br /> 4th largest company in India<br /> Sales turnover of Rs 2745.74 crores<br /> It has 15 different brands with 20...
DABUR INDIA LTD<br /> 6th largest company in India<br /> Sales turnover of 2,396 crores<br /> It has 32 different brands w...
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FMCG

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FMCG

  1. 1. FMCG<br />FAST MOVING CONSUMER GOODS<br />
  2. 2. Road map of the presentation<br />1.INTRODUCTION2. GLOBAL SCENARIO 3.INDIAN SCENARIO4.COMPARISON BETWEEN THREEMAJOR INDIAN COMPANIES5.STAGES OF FMCG6.EMPLOYMENT OPPURTUNITIES7.CONCLUSION<br />
  3. 3. INTRODUCTION<br /><ul><li>It refers to consumers non-durable goods
  4. 4. Sold quickly at relatively low cost.
  5. 5. Generally sold at large quantities.
  6. 6. This sector touches every aspects of human life from looks to hygiene to palate.
  7. 7. This sector mainly consists of sub segments viz: personal care, oral care, and household products</li></li></ul><li>FMCG Products<br />Shampoos<br />Detergents<br />Confectionaries<br />Soaps<br />Beverages<br />Creams<br />
  8. 8. GLOBAL SCENARIO<br />Per Capita Consumption(US$)<br />Per capita consumption in US $<br />
  9. 9. INDIAN SCENARIO<br /><ul><li>India is an important market for FMCG players
  10. 10. The Indian FMCG sector is the 4th largest in the economy with total market size of around US$ 13.1 billion
  11. 11. During 1950’s to 1980’s there was a low investment as the purchasing power was low.
  12. 12. The govt. had put a lot of emphasis on the development of small scale sector.
  13. 13. The existing companies like HLL were purely focused on the urban area.</li></li></ul><li><ul><li>However, post liberalization the scenario changed marking the entries of the MNCs in the country.
  14. 14. The focus shifted from urban to rural areas.
  15. 15. Large Base: With a population of 1 bn people, around 70% of the household lives in the rural areas. The total number of rural households is expected to rise from 144 mn in 2007 to 153 mn in 2010 which represents the largest potential market in the world.</li></li></ul><li>Rural & Urban Potential<br />SOURCE:STATISTICAL OUTLINE OF INDIA(06-07),NCAER<br />
  16. 16. India – a large consumer goods spender<br />
  17. 17. CHANGING LIFESTYLESOURCE:HLL INVESTOR MEET 2006<br />
  18. 18. 3 major indian companies<br /><ul><li>HINDUSTAN UNILEVER
  19. 19. AMUL
  20. 20. DABUR INDIA LIMITED</li></li></ul><li>HINDUSTANUNILEVER<br /> No 1 company in India<br /> Sales turnover of Rs 13,718 crores<br /> Produces 35 different brands with 15,000 employees<br />
  21. 21. AMUL<br /> 4th largest company in India<br /> Sales turnover of Rs 2745.74 crores<br /> It has 15 different brands with 20,000 employees<br />
  22. 22. DABUR INDIA LTD<br /> 6th largest company in India<br /> Sales turnover of 2,396 crores<br /> It has 32 different brands with 6,500 employees<br />
  23. 23. COMPARISON OF TOP THREE PLAYERS IN INDIA<br />
  24. 24. COMPARISON ON THE BASIS OF SALES<br />
  25. 25. COMPARISON ON THE BASIS OF OF EMPLOYEES<br />
  26. 26. COMPARISON ON THE BASE OF BRANDS & CATEGORY<br />
  27. 27. STAGE IN INDUSTRY LIFE CYCLE<br />
  28. 28. <ul><li>TREMENDOUS INCREASE
  29. 29. FOURTH LARGEST IN NATIONAL ECONOMY
  30. 30. IT VARY FROM DIRECT SALES TO INDUSTRIAL SALES TO INDIRECT SALE
  31. 31. CUSTOMER FIND DIFFICULTY TO CHOOSE PRODUCTS
  32. 32. NECESSITY OF SALES PERSONNEL
  33. 33. THEY HELP TO CHOOSE PRODUCT</li></li></ul><li>NUTSHELL<br /><ul><li>ATTRACT MOST SECTORS FOR THE GOVT.
  34. 34. GOVT. SPENDING IS HUGE IN THIS SECTOR
  35. 35. INCREASE IN OVERALL GDP WHICH LEADS TO INCREASE IN REAL INCOME.
  36. 36. CUSTOMER SPENDS A LOT ON THIS SECTOR.
  37. 37. EASY FLOW OF CAPITAL IN ECONOMY. </li></li></ul><li>THANK YOU<br />

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