Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Landing pages and its optimisation

547 views

Published on

How would you feel if you have tons of visitors and keywords ranking but traffic doesn't convert? Most people do it wrong, they focus on rankings rather than revenue. This session will walk you through why, what , how for landing pages i.e why is it important , what can be done and how it should be done. Hold your seats, this can change the game entirely ;)

Published in: Technology, Business

Landing pages and its optimisation

  1. 1. LANDING PAGES AND ITS OPTIMIZATION By Vipul Taneja For Digital Marketing Summit
  2. 2. Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs
  3. 3. BAD DESIGN
  4. 4. ELEMENTS OF LANDING PAGES • Convincing Sales Copy/Video + Problem • Solution driven in form of product/service/coaching • Social proofs/Testimonials = Trust Elements • Calls to Action = Action/Conversion • Color Schemes = Beauty/Glamour
  5. 5. Seriously , Avoid Clutter Focus on Engagement/Value/Need
  6. 6. BUILD YOUR ACTION PLAN
  7. 7. 1. RESEARCH/IDENTIFY
  8. 8. 2. ANALYSE/ SPLIT TEST
  9. 9. 3. TRACK
  10. 10. 4. MODIFY
  11. 11. LET’S MAKE IT LOOK/FEEL/WORK BETTER LET’S OPTIMIZE
  12. 12. 1. CLEAR , CLEAN AND EFFECTIVE HEADING
  13. 13. DROPBOX
  14. 14. 2. STRONG CALL TO ACTION
  15. 15. CRAZY EGG
  16. 16. 3. RELEVANCE
  17. 17. LABNOL
  18. 18. 4. SPEED
  19. 19. 5. BROWSER/DEVICE OPTIMIZATION
  20. 20. KEEP IT SIMPLE, SILLY 
  21. 21. Got Questions?? Shoot them Now !
  22. 22. Vipul Taneja Founder Energizer Media Entrepreneur Public Speaker Travel fanatic Need to talk ? Do it here -> vipul@vipultaneja.com @vipultaneja

×