Lcp migration how_to_guide (2) (3)


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Lcp migration how_to_guide (2) (3)

  1. 1. Recruiting SolutionsMigrating to the New LinkedIn Career PageWeve recently updated the LinkedIn Career Pages Important Changes:(LCPs) with a new design that provides a more flexible,captivating showcase for your brand and messaging —allowing potential candidates to focus on the Changed Module Actions Requiredinformation that matters most to them. Company Summary Complete change by Oct 31 to avoid automaticYou or another Company Page Administrator on shortening upon migration.your team will need to migrate your pages content Revise text length (fromby October 31st. If you dont take action by the end 3,000 to 500 characters)of the migration period, your page will automaticallybe transitioned, which could result in lost content. Employee Testimonials Complete change by Oct 31 to avoid automaticThis guide is broken into two sections: shortening upon migration. Revise text length (from 500Page 1: Quick-Start Migration Information to 200 characters per testimonial). Select twoPages 2-4: Reference Guide employees to feature• Migrating Your Page – Detailed Instructions• Page Features Banner (Expanded Complete change by Oct 31• Refresher: Targeted Audiences (Gold and Platinum size!) to ensure transfer of existing banner to new pages) dimensions (974x240px)• Helpful Tips Note: You can download your existing banner to edit• Detailed Specs or simply re-upload into the new page Tagline & Subheading Create a tagline (70 charactersImportant Migration Information (New!) max) and subheading (100 characters max)Quick-Start Migration Steps: Custom Module Previous Text & ImageMigrating your page is easy. To begin: modules have been merged 1. Go to your LinkedIn Company Page. into one new “Additional Information” module 2. Under "Admin Tools," click "Upgrade to new Optional: Transfer content version." (Existing content will be transferred over from existing modules, or from the old version, when possible) add new content Expanded module consists of 3. Check to make sure all your text fits, as some a video or image, up to 500 modules (Overview and Employee Testimonials) characters, and up to 5 links have been streamlined. 4. Download and re-upload your banner image (you Contact Us None. Removed to create a can keep the same image or update to a larger more focused candidate experience format) Company Benefits None. Removed to create a more focused candidate experience
  2. 2. Reference GuideMigrating Your Page – Detailed Page FeaturesInstructions This section contains a summary of the featuresNote: We strongly recommend making a back-up of available for Silver, Gold, & Platinum Career Pages.your old page by copying existing content into a Word See the end of document for detailed specificationsor text file. including character limits and image dimensions.After October 31st, all un-migrated pages will be Customizable Modulesautomatically converted to the new layout. Follow the The following modules enable you to deliver asteps below to ensure your Career Page is optimized personalized message to your target audience.for the new layout and that you have a smoothmigration experience. Banner ImageWhen you’re ready to migrate: Use this large, front-and-center image to capture the 1. Go to your Career Page, click “Admin Tools,” and attention of your audience and showcase your select “Upgrade to new version”. employment brand. 2. You’ll be taken to the edit view for the new LCP layout. Editing: In the Edit view, click “Edit Image” and • As much content as possible will be transferred “Upload Photo.” Make adjustments by dragging and over from the old version, including: resizing the yellow rectangle. When you’re satisfied, - Overview text (will be truncated if over 500 click “Save Photo.” (Optional: specify a URL to make characters) image clickable and link to other assets) - Two employee testimonials (will be truncated Note: To transfer your existing banner, follow these if over 200 characters) steps: • Some items, such as “Contact Us” and certain 1. After you have clicked Edit Image, click the link custom modules, will not be ported over. Refer to download your current banner to the “Important Changes” section above for full details. 2. Then, re-upload the image to the page in the same window 3. Once you’ve reviewed your content and made any necessary changes, click “Publish.” Remember, 3. Make adjustments by dragging and resizing the migration is irreversible. Once you click yellow rectangle publish, your page will be permanently converted to the new layout, and any old content will be lost. Tagline and Subheading 4. For targeted audiences (Gold & Platinum pages): Communicate the heart of your branding message Each targeted audience is a different copy of the clearly with a succinct and prominent headline. page, and they must all be migrated separately. Be sure to repeat steps 1-4 for each audience. Tip: Aim to make an impression with a memorable and to-the-point taglineEditing and AdministrationYou can designate up to 25 administrators who can About the Companyedit your LinkedIn Career Page. The “Administrator” Create custom content to reinforce your brandingrole includes editing rights on all parts of your message through text, a video or image, andcompany’s LinkedIn Company Page, including helpful links.“Company Overview” and “Products & Services.” Note: We’ve shortened the text limit to keepTo view the list of administrators or designate new candidates focused. Be sure your text fits the newones, go to the Company Overview tab, click “Admin format.Tools,” select “Edit” from the dropdown, and find thesection titled “Company Pages Admins.”
  3. 3. Employee Spotlight Refresher: Targeted AudiencesEmployees can be powerful advocates for yourcompany. This section allows you to share up to two (Gold and Platinum Pages Only)employee testimonials. Note: As mentioned above, when migrating from anTip: Select employees who have a LinkedIn profile old Career Page to the new version, each targeted picture to make a stronger impression audience must be migrated individually. Note: There is now space for two employee Targeted Audiences allow you to tailor all of your testimonials, and we’ve shortened the text limit to messaging to the viewer based on their LinkedIn keep candidates focused. Be sure your text fits the profile by creating separate versions of the pages for new format. different audience groups. The Gold Career Page allows up to 5 targeted segments (including the default), and the Platinum Career Page allows up toAdditional Information 30 segments.Use a second custom module (identical in layout to All previously created audiences will appear at the top“About the Company”) to tell candidates what makes of the Edit page. From this page, you can:your company unique. Many customers use thismodule to provide additional differentiation—for • Edita particular segment by clicking that segment,example, to highlight company culture, employee then editing content just as you did with the Defaultbenefits, or information specific to a member’s pagelocation or job function. • Change targeting settings, by clicking “Settings”>Tip: For Gold and Platinum pages, choose content for ”Edit Audience Targeting” each version that will really resonate with the • See how a page will appear to the target audience, specified audience by clicking “Preview” • Remove a targeted segment, by clicking “Settings”>LinkedIn-Generated Modules ”Delete”The following modules are automatically generated byLinkedIn and help to provide a personalizedexperience for visitors to your page. These modules Audience Targeting Optionsdo not require action on your part and are grayed-out Just as before, you can choose each audience basedin the edit view. on five dimensions: Company Size, Job Function, Industry, Seniority, and Geography. For effective• Jobs:Displays personalized job recommendations to targeting, be sure to select mutually exclusive each member, based on his or her profile and other audiences. factors. Our data shows that jobs are the top area of interest for visitors to LinkedIn Career Pages! Make Tips: Make sure your segments are not too narrow. As sure all of your positions are represented on LinkedIn. you refine your targeting selections, you’ll see• People: Shows members how they’re connected to the approximate size of the target audience at your company by displaying employees, sorted by the bottom of the dialog box. relationship to the member. Once you have finalized the audience characteristics,• Where Employees Come From: Provides potential click “Save and Exit.” candidates with unique insights and helps them get a sense of your “company DNA” by showing top former employers of current employees.• Page Statistics: Gives your company access to stats and insights on who’s visiting your Career Page. To view, click the “Page Statistics” tab and filter by “Careers.” This is viewable only by your company’s admins.
  4. 4. Helpful Tips Many companies ask how they can make their LinkedIn Career Page as relevant, engaging, and effective as possible. We have found that when members have a great experience, companies win, and a little thought goes a long way. Here are some tips to help guide your content creation: Answer the important questions Put yourself in the shoes of the audience when creating content. Provide insights that are meaningful to jobseekers; show how you stand out as an employer; and offer direction on how candidates can take action (follow, apply, or learn more). • If you have a Gold or Platinum page, your targeted segments make this even easier! Make sure to maximize the effectiveness of different Career Page versions with specific messaging and content. Make every word count Candidates viewing your LinkedIn Career Page are used to getting information quickly and easily. You only have a few seconds to make a lasting impression. A few brief, thoughtful sentences will set you apart from the rest. Help them to really picture it A rich visual is a highly effective way to grab your audience’s attention and create a memorable experience. Think about the message you want to convey, and how to best represent your employment brand. Get creative! Post a wide range of jobs One of the most powerful components of your Career Page is the jobs personalized for each visitor. Make sure to post all of your professional positions to LinkedIn, so that every candidate visiting your page sees roles relevant to them. Maximize engagement with Targeted Updates With Targeted Updates you can select specific audiences (within your followers) to receive your company updates. This enables you to drive higher engagement by focusing candidates’ attention on content that truly matters to them.Detailed Specs Module Specifications Banner Image • Supports PNG, JPEG, or GIF of up to 2MB in size • Standard dimensions 974px by 240px (min height 125px, max height 240px) Tagline & Subheading • Tagline can contain up to 70 characters • Subheading can contain up to 100 characters About the Company • Customizable title at top left can contain up to 65 characters • Video or Image – Choose one. Video must be hosted on YouTube. Image dimensions are adjustable using cropping tool • Text – Can contain up to 500 characters • Company Links – up to 5 URLs Employee Spotlight • Quotation text up to 200 characters per employee • Highlight up to two employees (note: to be featured, employees must be a 1st degree connection of the page administrator at the time of editing) Additional Information • Same specifications as “About the Company” above Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LM-008 0812