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From advocacy to communication


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Creating a vision of how things could be different and using advocacy and communication to achieve change

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From advocacy to communication

  1. 1. Importance of advocacy and communication in TB/HIV interventions <ul><li>Tamsin Rose </li></ul><ul><li>Bucharest, 13 November 2007 </li></ul>
  2. 2. Outline of the afternoon <ul><li>What is advocacy and why do we do it? </li></ul><ul><li>What role does communication play? </li></ul><ul><li>What next for TB/HIV advocacy? </li></ul>
  3. 3. <ul><li>The status quo is not acceptable (or we would not be here today) </li></ul><ul><li>Change is not automatic (or it would have happened already) </li></ul><ul><li>We can imagine something different </li></ul><ul><li>The future has not yet happened so we can change it </li></ul>Reasons to advocate
  4. 4. Why is change so hard to achieve? <ul><li>The status quo ‘works’ because it is known. Change is unknown, you have to prove that what you want will ‘work better’ </li></ul><ul><li>Even small changes can have unintended consequences and might be dangerous </li></ul><ul><li>Some people or organisations benefit from the status quo and will oppose change </li></ul><ul><li>Change = loss of control = unpredictable = fear </li></ul><ul><li>Change requires effort, negotiation, compromise, leadership </li></ul><ul><li>No wonder helping people and organisations to change is a specialised profession </li></ul>
  5. 5. Successful advocates communicate <ul><li>Why change is needed and why now. </li></ul><ul><li>What you want to happen and how things will be different. </li></ul><ul><li>Who will benefit and who will lose out. </li></ul><ul><li>What it will cost and who will pay for it. </li></ul><ul><li>What you want someone to do when they should do it. </li></ul><ul><li>How you will help them. </li></ul>
  6. 6. Elevator exercise <ul><li>Which individual is the most important person for you to influence to help your work on TB/HIV control? </li></ul><ul><li>If you were in a lift with this person and had 60 seconds to talk to them, what would you say? </li></ul>
  7. 7. Berlin Declaration, Offer of Partnership <ul><li>What have the Ministers agreed? </li></ul><ul><li>What has been offered by civil society? </li></ul><ul><li>What could you expect the Ministry to do in 2008? </li></ul><ul><li>What could be your role? </li></ul>