KEVITA COMPETITOR WEBSITE ANALYSIS             Sharon Tam
WEBSITE GOALS Strengthen Online Presence Build Brand Equity Communicate Compelling Brand Positioning Differentiate Pro...
BEVERAGE COMPETITORS Naked Juice Snapple Dry Soda High Country Kombucha GT’s Kombucha Buchi
WEBSITE EVALUATION MATRIX   User Friendly Interface: Organization, navigation,    “look and feel”   Web 2.0 Integration/...
WEBSITE EVALUATION MATRIX   1-10 points possible in each category
NAKED JUICE (16.2/18.7)   Associations:       Active, Healthy Lifestyle, Sustainable, Fresh, Feel Good   Pros:     Wel...
NAKED JUICE- PRODUCT PAGE                        Pictures make the                        ingredients seem more           ...
NAKED JUICE-STORE LOCATOR                            Pop up                            window
NAKED JUICE-STORE LOCATOR
NAKED JUICE-STORE LOCATOR
NAKED JUICE- FOLLOW THE CHATTER                        Integrated                        social media                     ...
NAKED JUICE- FRESH NEWSRelevant news categories to targethealth conscious individuals                                     ...
SNAPPLE (16.0/18.7)   Associations       Fun, Gimmicky, Socially and Culturally Relevant   Pros:     Strong social med...
SNAPPLE- HALF AND HALFResponse shows upon your respectiveteam          Lemon and          Teapot fight!          You tweet...
SNAPPLE- BEST STUFF PRODUCTIONS      A group of five Snapple themed web app games      engages users and entices them to r...
DRY SODA (12.9/18.9)   Associations       Minimalistic, natural   Pros:       Organized   Cons:     Website   lacks ...
DRY SODA-MAIN PAGE(FIRST HALF)         Product photos utilize push mediums
DRY SODA-MAIN PAGE(SECOND HALF)                         Facebook ad gif Integrated iPhone app      Email                  ...
DRY SODA-PRODUCT PAGE         Clean, Simple and Organized Design
DRY SODA-PRODUCT PAGE
HIGH COUNTRY KOMBUCHA (11.6/18.9)   Associations:       All Natural, Fresh, Flavorful   Pros:     Vibrant Background a...
HIGH COUNTRY KOMBUCHA   Best Pages:     Main Page     Q&A Page
HIGH COUNTRY KOMBUCHA-HOME PAGE                             Vibrant BackgroundClear and organized socialmedia integration
HIGH COUNTRY KOMBUCHA-Q&A PAGE               Answers drop down when               you click on a question
GT’S KOMBUCHA (10.1/18.7)     Associations         Timeless, Centuries of Tradition, Credibility, Community     Pros:  ...
GT’S KOMBUCHA     Cons         Minimal Social Media Integration     Best Pages       Main Page       Products Page
GT’S KOMBUCHA- HOME PAGE                   Rotating consumer photos                   show community and GT’s fan         ...
GT’S KOMBUCHA- HOME PAGEGreat product flow organization                                  Product glows                    ...
GT’S KOMBUCHA- HOME PAGEInformative serving suggestions             Rotating fan photos
BUCHI (9.7/18.7)   Associations:       Mysterious, Shadowy, Earthy and Mystical   Pros:     Vivid use of flash     St...
BUCHI   Best Pages:     Location “Find Buchi” Page     Product Page     About Page: Brewery
BUCHI- FIND BUCHI PAGE                         Two consumer viewing options    When selected, icon brings you to    a info...
BUCHI- FIND BUCHI PAGE (2)
BUCHI- FIND BUCHI PAGE (MAP VIEW)
BUCHI- PRODUCT PAGE        Copy uses rich descriptive   Nutritional facts        words                        pop up in   ...
BUCHI- PRODUCT PAGE (NUTRITION)
BUCHI- BREWERY PAGE      Simple flowchart allows consumers to easily      see exactly how the product is made
RECOMMENDATIONS Integrate Facebook, Twitter and our Blog into the  website Include social sharing buttons into the blog ...
Upcoming SlideShare
Loading in …5
×

Kevita competitor website analysis

1,286 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,286
On SlideShare
0
From Embeds
0
Number of Embeds
138
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Kevita competitor website analysis

  1. 1. KEVITA COMPETITOR WEBSITE ANALYSIS Sharon Tam
  2. 2. WEBSITE GOALS Strengthen Online Presence Build Brand Equity Communicate Compelling Brand Positioning Differentiate Product
  3. 3. BEVERAGE COMPETITORS Naked Juice Snapple Dry Soda High Country Kombucha GT’s Kombucha Buchi
  4. 4. WEBSITE EVALUATION MATRIX User Friendly Interface: Organization, navigation, “look and feel” Web 2.0 Integration/ Push Medium: How well does it engage the consumer, complexity of website features, web apps Content: Well written and clear website copy, personality Social Media Integration: Prominence or inclusion of Twitter, Facebook, Blogs etc
  5. 5. WEBSITE EVALUATION MATRIX 1-10 points possible in each category
  6. 6. NAKED JUICE (16.2/18.7) Associations:  Active, Healthy Lifestyle, Sustainable, Fresh, Feel Good Pros:  Well organized and professional  Engages people who strive to live a healthy and active lifestyle Cons  N/A Best Pages  Product Page  Store Locator  Social Media “Follow the Chatter”  News
  7. 7. NAKED JUICE- PRODUCT PAGE Pictures make the ingredients seem more relatable and naturalSocialmediaintegration Helpful similar Well organized product drop down recommendations menus
  8. 8. NAKED JUICE-STORE LOCATOR Pop up window
  9. 9. NAKED JUICE-STORE LOCATOR
  10. 10. NAKED JUICE-STORE LOCATOR
  11. 11. NAKED JUICE- FOLLOW THE CHATTER Integrated social media medium
  12. 12. NAKED JUICE- FRESH NEWSRelevant news categories to targethealth conscious individuals Tags increase web presence and direct consumers to the website
  13. 13. SNAPPLE (16.0/18.7) Associations  Fun, Gimmicky, Socially and Culturally Relevant Pros:  Strong social media presence  Creative and engaging campaigns and web apps Cons:  Not as informative  Confusing and cluttered layout Best Pages  Half and Half  “Best Stuff Productions
  14. 14. SNAPPLE- HALF AND HALFResponse shows upon your respectiveteam Lemon and Teapot fight! You tweet either “lemonade” or “tea” as your favorite
  15. 15. SNAPPLE- BEST STUFF PRODUCTIONS A group of five Snapple themed web app games engages users and entices them to return to the website
  16. 16. DRY SODA (12.9/18.9) Associations  Minimalistic, natural Pros:  Organized Cons:  Website lacks personality Best Pages  Main Page  Product Page
  17. 17. DRY SODA-MAIN PAGE(FIRST HALF) Product photos utilize push mediums
  18. 18. DRY SODA-MAIN PAGE(SECOND HALF) Facebook ad gif Integrated iPhone app Email subscriptions
  19. 19. DRY SODA-PRODUCT PAGE Clean, Simple and Organized Design
  20. 20. DRY SODA-PRODUCT PAGE
  21. 21. HIGH COUNTRY KOMBUCHA (11.6/18.9) Associations:  All Natural, Fresh, Flavorful Pros:  Vibrant Background and Color Usage  Professional  Short and Direct Copy  High Quality graphics Cons:  Not very interactive (web 2.0 integration)  Products page is just a list and doesn’t focus on the individual flavors
  22. 22. HIGH COUNTRY KOMBUCHA Best Pages:  Main Page  Q&A Page
  23. 23. HIGH COUNTRY KOMBUCHA-HOME PAGE Vibrant BackgroundClear and organized socialmedia integration
  24. 24. HIGH COUNTRY KOMBUCHA-Q&A PAGE Answers drop down when you click on a question
  25. 25. GT’S KOMBUCHA (10.1/18.7)  Associations  Timeless, Centuries of Tradition, Credibility, Community  Pros:  Professional and Sleek Design  Inviting and Short Copy  Engaging (Rotating Community Fan Photos, “Whats Your Story Campaign” )  High Resolution Product Graphics  Easy to Navigate  Readable, Uniform and Clean San Serif Font
  26. 26. GT’S KOMBUCHA  Cons  Minimal Social Media Integration  Best Pages  Main Page  Products Page
  27. 27. GT’S KOMBUCHA- HOME PAGE Rotating consumer photos show community and GT’s fan diversity Easy link to submit photos
  28. 28. GT’S KOMBUCHA- HOME PAGEGreat product flow organization Product glows when selected
  29. 29. GT’S KOMBUCHA- HOME PAGEInformative serving suggestions Rotating fan photos
  30. 30. BUCHI (9.7/18.7) Associations:  Mysterious, Shadowy, Earthy and Mystical Pros:  Vivid use of flash  Strong copy personality  Products are portrayed uniquely with elemental theme Cons:  Small text  Some pages ( Folk Tradition, Sustainability) are too basic and boring  Navigation bar is cluttered  Appeals to a niche demographic
  31. 31. BUCHI Best Pages:  Location “Find Buchi” Page  Product Page  About Page: Brewery
  32. 32. BUCHI- FIND BUCHI PAGE Two consumer viewing options When selected, icon brings you to a informational page about the store
  33. 33. BUCHI- FIND BUCHI PAGE (2)
  34. 34. BUCHI- FIND BUCHI PAGE (MAP VIEW)
  35. 35. BUCHI- PRODUCT PAGE Copy uses rich descriptive Nutritional facts words pop up in separate window
  36. 36. BUCHI- PRODUCT PAGE (NUTRITION)
  37. 37. BUCHI- BREWERY PAGE Simple flowchart allows consumers to easily see exactly how the product is made
  38. 38. RECOMMENDATIONS Integrate Facebook, Twitter and our Blog into the website Include social sharing buttons into the blog and email subscriptions Have a contest or promotion that engages consumers  Live Twitter feed of consumers tweeting about KeVita or sharing fan pictures  Definition Contest: “What does Healthy Living Mean to You” the winner with the most re-tweets or likes wins a month of KeVita Add tags to all the photos on the website

×