Tampa SEO DiscussesImage Optimization for SEO Presented by TampaSEO.com
Introduction to Tampa SEO DiscussesImage Optimization for SEOEmploying a good SEO campaign for your images is a greatway to increase your organic search engine optimization.• Optimizing your images on your webpage, blog, or articlecannot be overlooked.•Tampa SEO will provide some tips as to how to best searchengine optimize your images for the search engines andmaximum SEO benefit.• Image search engine optimization should be considered anintegral piece of your on-page optimization efforts as thingslike url structure, anchor text and descriptive tagging can allplay roles in your efforts just as the webpage itself.
Tampa SEO Image SEO Tip #1: ImagesShould Contain Keywords in the FileNamesAs with most text Tampa SEO suggests utilizing keywords to describethings. The titles of your file names should also be included in thesedescriptions.• If you have a picture of a blue Ford mustang don’t leave the title of yourimage something random like “09907.jpg.”• This does nothing for the search engines as far as indexing your image isconcerned. Instead rename the image to “blue-ford-mustang.jpg” and youwill be indexed appropriately.• It should be noted that Google suggests placing your images into onefolder on your site instead of scattered throughout.
Tampa SEO Image SEO Tip #2: CreateDescriptive Alt Text or Tags• Alt text or tags will help the search engines determine what yourimage is all about.• Search engines cannot “read” the context of your image you canhelp them by describing what your image is about.• Be sure to use keywords but DO NOT overstuff them.• Another good practice is to use different keywords than used inyour file name to hit the various different phrases. For examples analt text can read “blue 2007 ford mustang GT.”
Tampa SEO Image SEO Tip #3: UsingImages as Links•Tampa SEO uses images as links in conjunction with anchor texton a page. Use keywords that describe the image and the pagethat it is linking to.•Make sure that the content surrounding your image reflects thenames you have worked so hard to optimize. This also applies forpages that your image is linking to.•Having matching content tells the search engines that yourimage and text are related and that you have provided goodinformation that is relevant in all areas.
Tampa SEO Image SEO Tip #3: UsingImages as Links• For useful places to find images consider using. – Google image search – Flickr – iStockPhoto – Getty Images• Most of these sites provide great images that are free and can be found with simple search features.• Your goal should be to get your image to show up in Google image search as this can lead to increased traffic and even conversions.
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