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3 Ways to use Send Out Cards in Your Business with Tammy de Leeuw and Robert Breiner

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  1. 1. Tammy de Leeuw- The Grouchy Marketing Lady 925-219-5748 Advice is what we ask for when we already know the answer but wish we didn't. Erica Jong
  2. 2. Rob B reiner NOT Rob Reiner <ul><li>Rob “Meathead” Reiner </li></ul>
  3. 3. Robert “Cabeza de Carne” Breiner Cousin Roberto
  4. 4. Robert the Cabana Boy
  5. 5. Join us…
  6. 6. As We Proudly Present <ul><li>Three MORE Ways to Use Send Out Cards to Become More Socially Acceptable, Popular, Better-Looking and Attractive to Clients of the Opposite Wealth </li></ul>
  7. 7. Last time on the Bob and Grouchy Show… <ul><li>Using Send Out Cards to remind clients that you are every bit as wonderful as you think you are.. RETENTION TOOL </li></ul><ul><li>Use to GET MORE REFERRALS </li></ul><ul><li>To get awesome joint venture partners </li></ul>
  8. 8. Now For Your LISTENING AND VIEWING PLEASURE <ul><li>3 More Ways to Use Cards to Grow Your Business </li></ul>
  9. 9. Do You Speak? The Ultimate Seminar and Speaking Engagement Tool You’re Invited Looking for a safer place To stash your nest egg?
  10. 10. Start Your Own Speaker Referral System
  11. 11. Can you really use this system for direct mail and invitations?... Let’s Do Lunch! Man invented language to satisfy his deep need to complain. Lily Tomlin
  12. 12. “Wedding Style” Invitations <ul><li>$1.05 x 3,000= $3,150 </li></ul><ul><li>Response Rate: (Best case scenario 2%)=60 </li></ul><ul><li>30-40% SHOW UP= 24 </li></ul><ul><li>Cost per BUTT=$125.00 </li></ul>
  13. 13. “Postcard” Style Invitations <ul><li>.52 X 3,000 = $1,560 </li></ul><ul><li>Response Rate: 1-1.5% =45 </li></ul><ul><li>30- 40 % SHOW UP=18 </li></ul><ul><li>$86.00 and change per BUTT </li></ul>
  14. 14. Cost of Send Out Cards <ul><li>Catalogue cards cost only $1.06 each </li></ul><ul><li>including postage! ($3,000 x $1.06=$3,180) </li></ul><ul><li>Custom Cards $1.37= $4,110.00 </li></ul><ul><li>However… </li></ul><ul><li>Factor in a Higher than Usual “OPEN RATE” </li></ul><ul><li>Usually well over 80%! </li></ul><ul><li>I am betting that you could get the </li></ul><ul><li>same or better response rate by sending only </li></ul><ul><li>HALF the cards. ($2,055.00) </li></ul>
  15. 15. Beyond the Cost… <ul><li>Full control of the process: No waiting for proofs, </li></ul><ul><li>printing delays.. Having to keep up with the </li></ul><ul><li>progress of an order </li></ul><ul><li>You control the creative side of things- choose </li></ul><ul><li>your own designs, choose what to write inside.. </li></ul><ul><li>Easier to “test” a particular invitation or marketing </li></ul><ul><li>piece.. Solicit the opinions of a select group of your </li></ul><ul><li>best customers or clients </li></ul>
  16. 16. Join Us…
  17. 17. Join us…
  18. 18. You’re Invited
  19. 19. A special invitation
  20. 20. A Second Way.. <ul><li>As a direct mail FOLLOWUP piece for those </li></ul><ul><li>who: </li></ul><ul><li>Attended your seminar, event, or presentation </li></ul><ul><li>Requested your information </li></ul><ul><li>Visited you online </li></ul><ul><li>Met with you in your office (with gift, perhaps) </li></ul>
  21. 21. You’re Invited! Heard the news?
  22. 22. Themed to your group…work with teachers? Thanks for coming to Our Seminar
  23. 23. The affluent? Thank you
  24. 24. Thanks for Coming…
  25. 25. And A Final Way…(for today) <ul><li>David Frey passed on this very good idea: </li></ul><ul><li>Send A Book Referral System </li></ul>
  26. 26. Try it Yourself for Free <ul><li>Just go to www.sendoutcards.com/50147 </li></ul><ul><li>Click on the banner to send a card for free. </li></ul><ul><li>Call Tammy if you want to sign up or ask a question. </li></ul><ul><li>925-219-5748 </li></ul>