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4 Crystal Ball Analytics Tricks for Accelerating Growth by Tammy Camp at 500 Startups // Mena Ventures 2015

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4 Crystal Ball Analytics Tricks for Accelerating Growth by Tammy Camp at 500 Startups // Mena Ventures 2015

  1. 1. 4 “Crystal Ball” Analytics Tricks for Accelerating Growth I WAS DOING IT WRONG FOR 2.5 YEARS
  2. 2. • 500 Startups Distribution Hacker in Residence ABOUT TAMMY
  3. 3. ABOUT TAMMY
  4. 4. @TAMMYCAMP Entrepreneur MAKING A PROFIT
  5. 5. @TAMMYCAMP tracking.code (‘Magic’ ={false});
  6. 6. @TAMMYCAMP
  7. 7. @TAMMYCAMP
  8. 8. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: “happy” user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
  9. 9. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: “happy” user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
  10. 10. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: “happy” user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
  11. 11. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: “happy” user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
  12. 12. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: “happy” user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
  13. 13. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: “happy” user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior A A R R R
  14. 14. @TAMMYCAMP 1 9 9 0 s
  15. 15. 2 0 0 0 s
  16. 16. 2 0 1 0 s
  17. 17. 2 0 1 0 s
  18. 18. 2 0 1 0 s
  19. 19. @TAMMYCAMP
  20. 20. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. Define a naming convention @TAMMYCAMP
  21. 21. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. Define a naming convention @TAMMYCAMP
  22. 22. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. Define a naming convention @TAMMYCAMP
  23. 23. @TAMMYCAMP Event = An event is a description of the action that is taking place.
  24. 24. @TAMMYCAMP A common mistake is to track EVERYTHING
  25. 25. @TAMMYCAMP Always ask WHY you are tracking each event
  26. 26. @TAMMYCAMP Start with THREE events
  27. 27. @TAMMYCAMP Yep, only THREE events
  28. 28. E-Commerce Funnel Item Viewed Item Added to Cart Item Purchased
  29. 29. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. Define a naming convention @TAMMYCAMP
  30. 30. @TAMMYCAMP Property = Properties are the traits that make up the event.
  31. 31. @TAMMYCAMP How many new sign ups did we have today?
  32. 32. @TAMMYCAMP Track Event signedUp Properties userName email referrer location device
  33. 33. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. Define a naming convention @TAMMYCAMP
  34. 34. @TAMMYCAMP Name properties in camelcase (lowercaseCapital form) for easy reading
  35. 35. @TAMMYCAMP Naming convention can be “Object” + “Action” (in past tense)
  36. 36. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. Define a naming convention @TAMMYCAMP
  37. 37. Tammy Camp tammy@500.co

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