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This Is It Lp

  1. 1. Tammy KennedyLeadership Portfolio
  2. 2. Tammy KennedyLeadership Portfolio
  3. 3. Executive Leadership Acquired Skills for Effective Leadership★ Attitude Highly Effective★ Integrity Highly Effective★ Priorities Highly Effective
  4. 4. Project and Team ManagementAnd the winner isThe A TEAM
  5. 5. !"#$%&($!)&*$+,-.)/$+0-1$2)#3#.3!" 4$5##67.$+,8#).$6,)$9,8&0$+"&)7.7#3 2),:#8.$%.&).$;&.#<$=#1)-&)/$>?$@A>A 2),:#8.$B($;&.#<$C&/$@?$@A>A #$%!&!()*+!"!"#$%$!#&(&)*+,$(&-.#),/-0$!#&$1#&.#)2)3,4&5$6)/7-0$8)/.+*#)%-4/-9/$:+4*"9-,0$8)/;)&$<#,9;-#)!&3$2#--#.30$=>#-4$85&--#)
  6. 6. Business Storytelling and Brand Development Soul Shack Summer Concert Series
  7. 7. IMMEDIATE
PRESS
RELEASE
Harlem
Fusion’s
Soul
Shack
Concert
Tour
Showcases
Neo­Soul
Talent
NEW
YORK,
N.Y.
‐‐
Harlem
Fusion
kicks
of
the
summer
with
Soul
Shack,
a
series
of
live
musical
concerts
and
events
that
celebrates
and
recognizes
emerging
and
established
arDstsand
individuals
who
have
blazed
independent
paths
to
success
in
the
soul
music
category.
The
concert
series,
formerly
Soul
Shack
Urban
Music
Showcase,
has
been
re‐launched
tfocus
primarily
on
Neo‐Soul
and
R&B
music.
Soul
Shack
Concerts
will
be
feature
both
invitaDon‐only
and
open
to
the
public
music
experiences
featuring
performances
by
soul
musics
established
and
emerging
arDsts.
At
eacconcert,
which
will
be
part
of
a
series
of
events
happening
in
Atlanta,
Harlem
Fusion
will
also
present
the
Soul
Music
Impact
Awards
to
rising
stars
who
has
experienced
success
while
making
a
posiDve
impact
on
the
music
community.
"Harlem
Fusion
lends
a
spotlight
to
performers
who
are
inspiring
a
generaDon
with
their
inspiraDonal
spirit
and
undeniable
talent,"
said
Shakesha
Dennis‐Williams,
Chief
ExecuDvOfficer
of
Harlem
Fusion.
"Were
proud
to
share
this
premium
experience
and
these
talented
performers
with
fans
of
the
Neo‐Soul
genre
and
to
provide
a
forum
to
showcase
rising
talents
in
the
industry.
Soul
Shack
is
another
example
of
Harlem
Fusions
long‐term
commitment
to
bring
original
and
innovaDve
music
experiences
to
the
masses."
The
concert
aspect
of
the
event
series
begins
on
August
19
in
Atlanta
and
concludes
in
early
November
in
New
York.
The
line
will
be
announced
soon.
The
dates
are
as
follows:
*8/18:
Kick
Off
Party
*8/19:
Soul
Shack
Concert
*
8/20:
Private
Jam
Session
(By
InvitaDon
Only)
*8/21:
Soul
Shack
Outdoor
Music
FesDval
About
the
Soul
Music
Impact
Awards
During
Soul
Shack,
Harlem
Fusion
will
present
several
Soul
Music
Impact
Awards
to
individuals
in
the
independent
music
industry.
The
award
recognizes
individuals
in
the
music
community
who
exemplify
the
virtues
of
integrity,
drive
and
achievement
and
who
are
making
a
posiDve
impact
in
their
community.
"The
Soul
Music
Impact
Award
celebrates
thetalents
of
giaed
rising
stars
who
have
shown
dedicaDon,
desire
and
hustle
in
achieving
their
success,"
said
Dennis‐Williams.
"By
presenDng
the
Impact
Award
during
Soul
Shack,
we
are
offering
a
plaborm
for
deserving
individuals
to
gain
the
exposure
and
recogniDon
they
have
earned
through
a
lifeDme
of
hard
work."
For
more
details
about
Harlem
Fusion
and
Soul
Music
Impact
Award,
visit
hcp://soulshackurbanmusic.com
About
Harlem
Fusions
Support
of
Music
Soul
Shack
Concert
Series
demonstrates
Harlem
Fusions
conDnued
commitment
to
bring
soul
music
fans
electrifying
musical
experiences.
In
2006,
Harlem
Fusion
co‐founded
andexecuDve
produced
Soul
Sessions
Urban
Music
Showcase.
Harlem
Fusion
launched
Soul
Shack
in
2009
and
has
launched
concert
events
in
New
York
City
and
Atlanta
since
its
incepDon.
Harlem
Fusion
is
also
planning
concerts
in
Philly
and
LA
with
a
special
event
Grammy
weekend
February
2011.

  8. 8. MARKETING, SPONSORSHIP PROMOTION
  9. 9. Negotiation Deal Making
  10. 10. Negotiation Deal Making
  11. 11. CALVIN JONES INTERVIEWEE “RUN THIS TOWN”• City Planning Commission• Marshall• Advisor to the Mayor
  12. 12. Me and MR. Jones Interviewer Keynote Presentation• What did I learn about negotiation?
  13. 13. Sports management and operations Interview with Mr. Charles WardDirector, sports information FVSU
  14. 14. Charles Ward Director Sports Information Fort Valley State University WILDCATS
  15. 15. Fort
Valley
State
University Mr.
Ward
started
in
sports
management
in
1996
as
the
Director
of
Public
Relations
for
the
Southern
Intercollegiate
Athletic
Conference
(SIAC).
He
transitioned
into
management
after
 providing
sports
casting
services
to
one
of
the
schools
in
the
SIAC.

 In
2002,
he
served
as
associate
athletics
director
and
sports
information
director
at
Clark
Atlanta
University.

With
the
hiring
of
a
new
head
football
coach
that
year
that
had
regional
and
 national
notoriety,
he
spearheaded
the
launch
of
a
sponsorship
and
broadcast
campaign,
which
gave
the
Clark
Atlanta
athletic
program
exposure
to
over
800,000
television
households.
The
 sponsorship
program
was
one
of
the
most
successful
in
the
history
of
Clark
Atlanta
athletics. Interview 1.
 Q
 What
exactly
do
you
do
as
a
sports
information
director? A:

 My
primary
responsibility
is
to
ensure
that
statistics
from
each
intercollegiate
activity
are
properly
reported
to
the
conference
ofTice
and
the
NCAA.

In
addition,
I
am
responsible
 for
coordinating
publicity
for
the
11
sports
that
the
department
offers. 2.
 Q
 Were
you
an
athlete
as
a
youth
and
if
yes
what
sports? A:
Yes.

In
high
school
I
played
basketball
and
baseball.

In
college,
I
played
baseball
and
golf. 3.
 Q
 Has
your
career
always
been
at
an
HBCU? A:
Yes.

I
started
as
adjunct
professor
of
history
at
Morehouse
College
then
served
as
director
of
public
relations
for
the
Southern
Intercollegiate
Athletic
Conference.

Subsequently,
I
was
 associate
athletics
director
and
sports
information
director
at
Clark
Atlanta
University.
My
current
position
is
sports
information
director
at
Fort
Valley
State
University. 

 4.
 Q
 What
is
the
future
of
sports
at
FVSU‐
new
stadium
activities,
sports
camps
etc.? A:
FVSU
athletics
is
on
the
cusp
of
becoming
one
of
the
premiere
Division
II
programs
in
the
country.

With
a
new
10,000
seats
football
stadium
that
opened
last
year;
a
5,000
seat
basketball
 area;
and
a
new
softball
Tield,
the
athletic
facilities
are
some
of
the
best
in
the
nation
for
a
division
II
program.

 This
summer
there
will
be
a
total
of
six
basketball
camps
and
two
football
camps
held
in
FVSU
athletic
facilities.
 This
fall,
with
the
start
of
the
2010
football
season,
FVSU
athletics
will
launch
a
new
multi‐platform
broadcast
model
to
extend
the
FVSU
brand. 5.
 Q
 Can
you
talk
a
little
about
the
2010
homecoming
at
FVSU? A:
Homecoming
2010
will
build
on
the
model
set
in
2009.

In
an
expected
sell
out,
FVSU
will
host
conference
rival
Benedict
College.

A
week’s
worth
of
activities
for
students,
staff
&
faculty,
 alumni,
and
the
Fort
Valley
community
highlight
the
annual
game.

Last
year’s
tailgate
venue
attracted
one
of
the
largest
crowds
in
tailgating
history
at
FVSU. 
 
 

  16. 16. Legal issues in sports Dr Chico
  17. 17. Sports Media CoverageDr. P.L. (Chico) Caldwell Interview July 27, 2010C ol le gi ate Sp orts in te r v ie werTamm y K en ned yA udio Pa p a ra z z i by L ad y G aG a
  18. 18. Rights of PublicityCollegiate sports coverage unlike professional sports coverage is ruled bythe Student Athletic Handbook.Policy and procedure are established and must be followed to obtainaccess.There is a whole page outlining the new media of social networking.In order to have access you MUST be connected to a sports agency.Access to sideline credentials is limited, remember these are kids.Parents can’t even get access to student records without the studentspermission.
  19. 19. Avoiding ControversyMedia needs to be controlledStudents can’t handle paparazzi attentionScrutiny needs to be controlledPolicy makers need to be creativeSchools can be penalized, students can losescholarships and be dismissed from team.
  20. 20. SportsMarketing Sponsorship Sales
  21. 21. Digital marketinghttp://tammy-kennedy.blogspot.com/2010/09/ get-ready-set-google.html
  22. 22. mobile marketing and commerceSurvey Participants1. Erik Kennedy, 23 years old African American male small business owner from Cleveland, Ohio2. Henry Clay, middle-aged African American male, college graduate and sales representative in St Louis, Missouri.3. Maybelline Brown, middle-aged African American female and retired early childhood teacher in Georgia with some college.4. Cheikh Gningue, 15 years old African American male in Georgia5. Chaka Gningue, 14 years old African American male in GeorgiaSummaryThe younger subjects use the mobile devices to not only communicate but to also interact. The older adults primarily use their cell phone tocommunicate and are not interested in interaction. The younger subjects are more comfortable using their mobile devices because they have grown upwith them and are not intimidated to try the different applications. They also will be more open to using the devices for entertainment and business.Although the younger subjects are using the mobile devices for fun and communication and not so much business they seem to be more open to doingeverything with them. The older adults were more skeptical and apprehensive to do business with mobile devices. Neither group seems to want toembrace the idea of mobile marketing per se. All were open to getting solicited marketing when they request it.The older adults I surveyed basically wanted a mobile device to communicate. They wanted the basic necessities and were not interested in playinggames, music or videos on their mobile device. The younger people wanted all of the bells and whistles. The older adults wanted to basically get goodservice from their cell phones and did not own multiple devices. They all disliked when the service was not available.I could definitely develop a mobile marketing plan within my business plan because my target market is a younger demographic. They are collegeeducated and more likely to have mobile devices. This demographic would be more apt to interact with and participate in a mobile marketingcampaign.
  23. 23. business plan development In dollars net sales Quick Facts Year 1 $766,748Business Summary Fort Valley Social Club, LLC (FVSC) is a private membership, Seeking:social networking club and entertainment center. Created to provide members with Year 2 $1,575,010social and entertaining activities. We are seeking $50,000. $50,000 loan at 12% APR for 3 years Year 3 $2,177,106Management: CEO, Tammy Kennedy, a veteran event planner for cultural andeducational institutions, has 10 years experience in travel and tourism. She has a Company Profile:B.A. in Travel and Tourism Management and an M.S. in Entertainment Business.GM, Carl Taylor, worked in sales and night club management for major Expenses w/COGS Entertainment Industryestablishments in Georgia for over 15 years. 2 Employees Year 1 $277,489 December 15, 2009Target Market: FVSC, LLC is targeting Bibb, Houston and Peach counties. Thespecific target audience is African American professionals, 30 and over, residing in Year 2 $301,565 Contact Information:the region and lacking entertainment options and social networking opportunities. Year 3 $352,759 www.fvsc.orgSales/Marketing Strategy: FVSC, LLC sells products and services via the Tammy Kennedyentertainment center and website. Using social media and local media outlets on a 1903 Carver Drive,weekly basis to increase brand awareness and develop strategic partnerships with Fort Valley, Georgia 31030 Profit before Taxescommunity organizations. 478-225-7155 tlk@fvsc.org Year 1 $489,259Business Model: Creating different entertainment options and experiences formembers is the focus of FVSC, LLC. Entertainment and networking activities for Investment Information: Year 2 $1,273,445members will be developed, marketed and executed on and off site with communitypartners. Description of how the cycle works from marketing to delivery and Investment by Principal of Year 3 $1,824,347payment. $230,000 ROI on $50,000 loan at 12%Competitors: Fort Valley State University, an historical black college activities for APR for 3 yearsfaculty and staff would be in direct competition, with local nightclubs Inferno and TheSwamp indirectly competing due to the private membership status of the FVSC, Management:LLC. Profile of your direct and indirect competition Tammy KennedyCompetitive Advantage: Members of the FVSC, LLC will be an exclusive audience Carl Taylorlooking for first class amenities for members only. There are no other AfricanAmerican family owned private clubs in the region offering a private facility with a full Advisors:kitchen and an event staff. John Bustamante Esq. H & R Block Dorothy Crumbly Key Financials: $50,000 is needed by January 2011 for startup costs Profitable in year 1 Gross profit year 3 $2,094,372
  24. 24. leadership portfolio The End

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