Business Storytelling and Brand Development Soul Shack Summer Concert Series
IMMEDIATE PRESS RELEASE Harlem Fusion’s Soul Shack Concert Tour Showcases NeoSoul Talent NEW YORK, N.Y. ‐‐ Harlem Fusion kicks of the summer with Soul Shack, a series of live musical concerts and events that celebrates and recognizes emerging and established arDstsand individuals who have blazed independent paths to success in the soul music category. The concert series, formerly Soul Shack Urban Music Showcase, has been re‐launched tfocus primarily on Neo‐Soul and R&B music. Soul Shack Concerts will be feature both invitaDon‐only and open to the public music experiences featuring performances by soul musics established and emerging arDsts. At eacconcert, which will be part of a series of events happening in Atlanta, Harlem Fusion will also present the Soul Music Impact Awards to rising stars who has experienced success while making a posiDve impact on the music community. "Harlem Fusion lends a spotlight to performers who are inspiring a generaDon with their inspiraDonal spirit and undeniable talent," said Shakesha Dennis‐Williams, Chief ExecuDvOﬃcer of Harlem Fusion. "Were proud to share this premium experience and these talented performers with fans of the Neo‐Soul genre and to provide a forum to showcase rising talents in the industry. Soul Shack is another example of Harlem Fusions long‐term commitment to bring original and innovaDve music experiences to the masses." The concert aspect of the event series begins on August 19 in Atlanta and concludes in early November in New York. The line will be announced soon. The dates are as follows: *8/18: Kick Oﬀ Party *8/19: Soul Shack Concert * 8/20: Private Jam Session (By InvitaDon Only) *8/21: Soul Shack Outdoor Music FesDval About the Soul Music Impact Awards During Soul Shack, Harlem Fusion will present several Soul Music Impact Awards to individuals in the independent music industry. The award recognizes individuals in the music community who exemplify the virtues of integrity, drive and achievement and who are making a posiDve impact in their community. "The Soul Music Impact Award celebrates thetalents of giaed rising stars who have shown dedicaDon, desire and hustle in achieving their success," said Dennis‐Williams. "By presenDng the Impact Award during Soul Shack, we are oﬀering a plaborm for deserving individuals to gain the exposure and recogniDon they have earned through a lifeDme of hard work." For more details about Harlem Fusion and Soul Music Impact Award, visit hcp://soulshackurbanmusic.com About Harlem Fusions Support of Music Soul Shack Concert Series demonstrates Harlem Fusions conDnued commitment to bring soul music fans electrifying musical experiences. In 2006, Harlem Fusion co‐founded andexecuDve produced Soul Sessions Urban Music Showcase. Harlem Fusion launched Soul Shack in 2009 and has launched concert events in New York City and Atlanta since its incepDon. Harlem Fusion is also planning concerts in Philly and LA with a special event Grammy weekend February 2011.
CALVIN JONES INTERVIEWEE “RUN THIS TOWN”• City Planning Commission• Marshall• Advisor to the Mayor
Me and MR. Jones Interviewer Keynote Presentation• What did I learn about negotiation?
Sports management and operations Interview with Mr. Charles WardDirector, sports information FVSU
Charles Ward Director Sports Information Fort Valley State University WILDCATS
Fort Valley State University Mr. Ward started in sports management in 1996 as the Director of Public Relations for the Southern Intercollegiate Athletic Conference (SIAC). He transitioned into management after providing sports casting services to one of the schools in the SIAC. In 2002, he served as associate athletics director and sports information director at Clark Atlanta University. With the hiring of a new head football coach that year that had regional and national notoriety, he spearheaded the launch of a sponsorship and broadcast campaign, which gave the Clark Atlanta athletic program exposure to over 800,000 television households. The sponsorship program was one of the most successful in the history of Clark Atlanta athletics. Interview 1. Q What exactly do you do as a sports information director? A: My primary responsibility is to ensure that statistics from each intercollegiate activity are properly reported to the conference ofTice and the NCAA. In addition, I am responsible for coordinating publicity for the 11 sports that the department offers. 2. Q Were you an athlete as a youth and if yes what sports? A: Yes. In high school I played basketball and baseball. In college, I played baseball and golf. 3. Q Has your career always been at an HBCU? A: Yes. I started as adjunct professor of history at Morehouse College then served as director of public relations for the Southern Intercollegiate Athletic Conference. Subsequently, I was associate athletics director and sports information director at Clark Atlanta University. My current position is sports information director at Fort Valley State University. 4. Q What is the future of sports at FVSU‐ new stadium activities, sports camps etc.? A: FVSU athletics is on the cusp of becoming one of the premiere Division II programs in the country. With a new 10,000 seats football stadium that opened last year; a 5,000 seat basketball area; and a new softball Tield, the athletic facilities are some of the best in the nation for a division II program. This summer there will be a total of six basketball camps and two football camps held in FVSU athletic facilities. This fall, with the start of the 2010 football season, FVSU athletics will launch a new multi‐platform broadcast model to extend the FVSU brand. 5. Q Can you talk a little about the 2010 homecoming at FVSU? A: Homecoming 2010 will build on the model set in 2009. In an expected sell out, FVSU will host conference rival Benedict College. A week’s worth of activities for students, staff & faculty, alumni, and the Fort Valley community highlight the annual game. Last year’s tailgate venue attracted one of the largest crowds in tailgating history at FVSU.
Sports Media CoverageDr. P.L. (Chico) Caldwell Interview July 27, 2010C ol le gi ate Sp orts in te r v ie werTamm y K en ned yA udio Pa p a ra z z i by L ad y G aG a
Rights of PublicityCollegiate sports coverage unlike professional sports coverage is ruled bythe Student Athletic Handbook.Policy and procedure are established and must be followed to obtainaccess.There is a whole page outlining the new media of social networking.In order to have access you MUST be connected to a sports agency.Access to sideline credentials is limited, remember these are kids.Parents can’t even get access to student records without the studentspermission.
Avoiding ControversyMedia needs to be controlledStudents can’t handle paparazzi attentionScrutiny needs to be controlledPolicy makers need to be creativeSchools can be penalized, students can losescholarships and be dismissed from team.
Digital marketinghttp://tammy-kennedy.blogspot.com/2010/09/ get-ready-set-google.html
mobile marketing and commerceSurvey Participants1. Erik Kennedy, 23 years old African American male small business owner from Cleveland, Ohio2. Henry Clay, middle-aged African American male, college graduate and sales representative in St Louis, Missouri.3. Maybelline Brown, middle-aged African American female and retired early childhood teacher in Georgia with some college.4. Cheikh Gningue, 15 years old African American male in Georgia5. Chaka Gningue, 14 years old African American male in GeorgiaSummaryThe younger subjects use the mobile devices to not only communicate but to also interact. The older adults primarily use their cell phone tocommunicate and are not interested in interaction. The younger subjects are more comfortable using their mobile devices because they have grown upwith them and are not intimidated to try the different applications. They also will be more open to using the devices for entertainment and business.Although the younger subjects are using the mobile devices for fun and communication and not so much business they seem to be more open to doingeverything with them. The older adults were more skeptical and apprehensive to do business with mobile devices. Neither group seems to want toembrace the idea of mobile marketing per se. All were open to getting solicited marketing when they request it.The older adults I surveyed basically wanted a mobile device to communicate. They wanted the basic necessities and were not interested in playinggames, music or videos on their mobile device. The younger people wanted all of the bells and whistles. The older adults wanted to basically get goodservice from their cell phones and did not own multiple devices. They all disliked when the service was not available.I could definitely develop a mobile marketing plan within my business plan because my target market is a younger demographic. They are collegeeducated and more likely to have mobile devices. This demographic would be more apt to interact with and participate in a mobile marketingcampaign.
business plan development In dollars net sales Quick Facts Year 1 $766,748Business Summary Fort Valley Social Club, LLC (FVSC) is a private membership, Seeking:social networking club and entertainment center. Created to provide members with Year 2 $1,575,010social and entertaining activities. We are seeking $50,000. $50,000 loan at 12% APR for 3 years Year 3 $2,177,106Management: CEO, Tammy Kennedy, a veteran event planner for cultural andeducational institutions, has 10 years experience in travel and tourism. She has a Company Profile:B.A. in Travel and Tourism Management and an M.S. in Entertainment Business.GM, Carl Taylor, worked in sales and night club management for major Expenses w/COGS Entertainment Industryestablishments in Georgia for over 15 years. 2 Employees Year 1 $277,489 December 15, 2009Target Market: FVSC, LLC is targeting Bibb, Houston and Peach counties. Thespecific target audience is African American professionals, 30 and over, residing in Year 2 $301,565 Contact Information:the region and lacking entertainment options and social networking opportunities. Year 3 $352,759 www.fvsc.orgSales/Marketing Strategy: FVSC, LLC sells products and services via the Tammy Kennedyentertainment center and website. Using social media and local media outlets on a 1903 Carver Drive,weekly basis to increase brand awareness and develop strategic partnerships with Fort Valley, Georgia 31030 Proﬁt before Taxescommunity organizations. 478-225-7155 email@example.com Year 1 $489,259Business Model: Creating different entertainment options and experiences formembers is the focus of FVSC, LLC. Entertainment and networking activities for Investment Information: Year 2 $1,273,445members will be developed, marketed and executed on and off site with communitypartners. Description of how the cycle works from marketing to delivery and Investment by Principal of Year 3 $1,824,347payment. $230,000 ROI on $50,000 loan at 12%Competitors: Fort Valley State University, an historical black college activities for APR for 3 yearsfaculty and staff would be in direct competition, with local nightclubs Inferno and TheSwamp indirectly competing due to the private membership status of the FVSC, Management:LLC. Profile of your direct and indirect competition Tammy KennedyCompetitive Advantage: Members of the FVSC, LLC will be an exclusive audience Carl Taylorlooking for first class amenities for members only. There are no other AfricanAmerican family owned private clubs in the region offering a private facility with a full Advisors:kitchen and an event staff. John Bustamante Esq. H & R Block Dorothy Crumbly Key Financials: $50,000 is needed by January 2011 for startup costs Profitable in year 1 Gross profit year 3 $2,094,372