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Mgmt newsletter july12


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Mgmt newsletter july12

  1. 1. R s . 1 0 / - Vo l . 8 , I s s u e 1 2 , J u l y 2 0 1 2 ( M o n t h l y ) Management EW Books Specimen Requisition Form Inside NDITION E
  2. 2. Management BooksSpecimen Requisition Form Inside “Read CULT! It’s a view on vision you won’t find anywhere” —Marshall Goldsmith The million-selling author of New York Times best-sellers MOJO and What Got You Here Won’t Get You There “This book shakes you up...(CEOs) better not ignore it” —Dr. Brian Tempest “Challenges... your view of management, ruthlessly! Two thumbs up” —Raman Roy Arindam Chaudhuri & A Sandeep ISBN : 978-93-259-5351-2 Price : `525 Pages : 452 Year : 2011 Size : 6.25” x 9.5” PaperbackSTRATEGIC MANAGEMENTANALYSIS • IMPLEMENTATION • CONTROL In In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. ISBN : 978-81-259-4267-2 Price : `395 A Nag Pages : 636 Year : 2011 Size : 8.25” x 11” Paperback INDUSTRIAL RELATIONS AND LABOUR LAWS The sixth revised edition of Industrial Relations and Labour Laws 6th Revised EDITION captures the significant developments that have taken place in the realm of labour laws and industrial relations in the recent past. The most notable development in the legislative sphere is the amendment in the Industrial Disputes Act, 1947 in 2010. In the judicial sphere, there has been a marked shift in the approach of the Indian judiciary in the area of discipline and disciplinary procedure. ISBN : 978-93-259-5540-0 Price : `395 Pages : 792 Year : 2012 S C Srivastava Size : 7.25” x 9.5” PaperbackVIKAS® PUBLISHING HOUSE PVT LTD
  3. 3. 3 CONTENTS Invitation to Authors ......................................................................... 4 Specimen Requisition Form ............................................................. 5 Library Order Form .......................................................................... 6 Text Details .............................................................................. 7 – 70 Author Index/Order Form ...................................................... 71 – 73 Vikas Regional Representatives Contact No. .............................. 74 List of Distributors ................................................................. 74 – 86 FINANCE ................................................................................................. 7-11 ACCOUNTING ....................................................................................... 12-19 MARKETING ......................................................................................... 20-26 PRODUCTION & OPERATIONS MANAGEMENT ................................. 27-28 STRATEGIC MANAGEMENT ..................................................................... 29 PROFESSIONAL & SELF DEVELOPMENT ......................................... 30-34 MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR .......... 35-37 HUMAN RESOURCE MANAGEMENT ................................................... 38-41 BUSINESS COMMUNICATION .................................................................. 42 GENERAL .............................................................................................. 43-44 ENVIRONMENT & MANAGEMENT ....................................................... 45-46 RESEARCH METHODOLOGY .................................................................... 47 QUANTITATIVE METHODS .................................................................. 47-50 ECONOMICS ......................................................................................... 51-55 TRAVEL AND TOURISM MANAGEMENT .................................................. 56 COMPUTER SCIENCE .......................................................................... 57-66 KNOWLEDGE MANAGEMENT .................................................................. 67 BUSINESS LEGISLATION .................................................................... 68-70 BOOKS FOR WORKING PROFESSIONALS ............................................ 73 , VOLUME 8, ISSUE 12, JULY 2012Vidya VIKAS®
  4. 4. 4 COMPANY PROFILE Founded in 1969, Vikas® Publishing House Pvt Ltd is a respected name in the world of educational publishing with over 1,200 active titles, Vikas® publishes books for school, college and professional markets, reaching out to over 5,000 booksellers in India and over 500 in the SAARC countries, Middle East, Africa, Europe and the Americas. It has its corporate office in the National Capital Region of Delhi (Noida) with seven other branch offices in various cities. Titles from Vikas® are recommended in top business Schools such as IIM Ahmedabad, IIM Kolkata, IIM Lucknow, IIM Indore, MDI, IMT, ICFAI, XLRI and Bajaj as well as in leading technical universities like PSG, NIT Suratkal, DCE, etc. It also specializes in Customized Course Content Development and has developed a large number of books for management, engineering and computer science courses. Invitation to Authors We welcome quality manuscripts and hope that together we can create textbooks of high quality, benchmarking against the best in the industry. Please get in touch with us with details of your proposal and we will acknowledge it. ® VIKAS E-28, Sector-8, Noida-201301 (U.P.) Phone:(0120) 4078900, Fax : (0120) 4078999 Regd. Office: 576, Masjid Road, Jangpura, New Delhi - 110014 Email: , VOLUME 8, ISSUE 12, JULY 2012 Vidya VIKAS®
  5. 5. 5 SPECIMEN REQUISITION FORM (MANAGEMENT) E-28, Sector-8, Noida-201301 (U.P.) Phone:(0120) 4078900, Fax : (0120) 4078999 Regd. Office: 576, Masjid Road, Jangpura, New Delhi -14 Email: ® VIKAS www.vikaspublishing.comDate : ____________________________________Full Name : Mr./Ms./Mrs./Dr./Prof. _______________________________________________________Name of College/Institute/University : ____________________________________________________Address of the College/Institute/University : _______________________________________________City : ____________________________________ District : __________________________________State : ___________________________________ Pin Code : ________________________________Telephone Number : __________________________________________________________________Personal Email ID (Mandatory) : _________________________________________________________Designation : ______________________________ Department : ______________________________Subject(s) Taught : ___________________________________________________________________ Name & Author of specimen book(s) required* Semester/Year in which the subject is taughtPlease attach a copy of syllabi for each specimen book(s) asked for: (Mandatory)Where specimen should be sent (Residence/Office) : _______________________________________Your Residential Address : _____________________________________________________________City : _____________________________________ District : _________________________________State : ____________________________________ Pin Code : ________________________________Residence Telephone Number : _________________ Mobile Number : ___________________________*Please visit our website — to see the Contents of the book. , VOLUME 8, ISSUE 12, JULY 2012Vidya VIKAS®
  6. 6. 6 LIBRARY ORDER FORM (To be filled by the Librarian for purchase of books)Dear Sir/Madam, ® VIKASPlease fill the form and send it back to the address mentioned below. We would get thebooks supplied to your Institute.Date: ________________________________________________________________Name of the Institute: ____________________________________________________Address of the Institution: _________________________________________________City: ___________________________ District: _____________________________State:___________________________ Pin Code: ____________________________Name of the Librarian __________________ Mobile No: ________________________Personal Email Address: __________________________________________________Name of the bookseller who supplies to the Institution: __________________________Address of the bookseller: ________________________________________________City:_______________________________District: ____________________________State: _________________Pin Code:_____________Telephone No: ________________Please give the details of the books that you want to order. S. No. Name of the Book Author Qty Price E-28, Sector-8, Noida-201301 (U.P.) Phone:(0120) 4078900, Fax : (0120) 4078999 Regd. Office: 576, Masjid Road, Jangpura, New Delhi - 110014 Email: , VOLUME 8, ISSUE 12, JULY 2012 Vidya VIKAS®
  7. 7. Finance 7 FINANCIAL MANAGEMENT B (10th Ed.) The tenth edition demonstrates that the es subject of finance is simple, interesting and ts relevant in practice. Application-oriented, it el le focuses on the analytical approach to financial decisions, r Teachers’ making it a one-point reference for all its readers and most Manual importantly, the book helps students to relate theories and Available concepts to practice. New in this Book Free Students CD Containing Check Your Concepts Answers to Review Questions and Problems Quiz Exercises Additional Problems for practice from CA ISBN: 978-81259-37142 Practical Projects and other professional examinations Price : 595 Pages : 902 Comprehensive Cases for analyzing financial Size: 8.25 × 11 decisions in complex, real-life situations Power point presentations for all chapters I M Pandey Excel-based Financial Problems to practice the use of spreadsheets in finance Web Links for an exhaustive list of finance-related sites Key Definitions and Formulae as a useful ready reckoner TABLE OF CONTENTSPart 1:Valuation: Nature of Financial Management, Concepts of Value and Return, Valuation of Bonds and Shares, Risk and Return: An Overview ofCapital Market Theory, Risk and Return: Portfolio Theory and Assets Pricing Models, Beta Estimation and The Cost of Equity, Options and theirValuation, Part 2: Investment Decisions: Capital Budgeting Decisions, The Cost of Capital, Determining Cash Flows for Investment Analysis, ComplexInvestment Decisions, Risk Analysis in Capital Budgeting, Real Options, Investment Strategy and Process, Part 3: Financing and Dividend Decisions:Financial and Operating Leverage, Capital Structure: Theory and Policy, Valuation and Financing, Dividend Theory, Dividend Policy, Part 4: Long-termFinancing: Capital Market Efficiency and Capital Markets in India, Long-Term Finance: Shares, Debentures and Term Loans, Convertible Debentures andWarrants, Asset-Based: Lease, Hire Purchase and Project Financing, Venture Capital Financing, Part 5: Financial and Profit Analysis: FinancialStatements and Cash Flow Analysis, Financial Statement Analysis, Financial Planning and Strategy, Part 6: Working Capital Management: Principlesof Working Capital Management, Receivables Management and Factoring, Inventory Management, Cash Management, Working Capital Finance,Part 7: Managing Value and Risk, Corporate Restructing, Mergers and Acquisitions, Derivatives for Managing Financial Risk, International FinancialManagement, Shareholder Value and Corporate Governance, Part 8: Annexure The book details how to analyse the financial performance of ESSENTIALS OF FINANCIAL a firm and how to manage corporate funds and liquidity. It MANAGEMENT focuses on financial decision making and the role of the (3rd Ed.) finance manager as an efficient user of financial resources. Concepts, assumptions and financial techniques are discussed in simple, non-technical language. New Ed. Salient Features: A variety of topics including financial analysis, capital budgeting, debt-equity mix, sources of finance, dividend policy, working capital management and financial planning. To facilitate a better and easy understanding of the concepts and ISBN: 978-81259-49541 techniques, the book is enhanced with a summary of the key points, Price : 365 Pages : 564 illustrative problems and examples. Size: 7.25 × 9.5 TABLE OF CONTENTS Financial Management: Scope and Objectives; Sources of Long-term Finance; I M Pandey Time Value of Money; Valuation of Shares and Debentures; Risk and Return; Portfolio Theory and CAPM; Beta Estimation and the Cost of Equity; Cost ofDr I M Pandey is currently Professor of Capital; Capital Budgeting Techniques; Cash Flow Estimation; Risk Analysis inFinance, Delhi School of Economics, Capital Budgeting; Operating and financial Leverages; Capital Structure: TheoryUniversity of Delhi. A PhD from Delhi School and Practice; Dividend Theory and Practice; Nature of Working Capitalof Economics, he was earlier Professor, Indian Management; Cash Management; Receivables management; Inventory Management;Institute of Management, Ahmedabad. Financing Working Capital; Long-term Financial PlanningVidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  8. 8. 8 Finance MERGERS, ACQUISITIONS AND CORPORATE RESTRUCTURING This book aims to give its readers a concise yet comprehensive coverage of the subject from all angles which no other Indian book in the market has accomplished so far. Teachers’ Manual Features of the Book Available Analyses all relevant Indian laws, regulations and accounting standards Includes multiple interpretations of many provisions ISBN: 978-81259-31263 Comprises over 60 numerical or situational illustrations to explain difficult Price : 425 Pages : 488 concepts and legal provisions Size: 6.75 × 9.5 Interprets and explains 4 comprehensive cases and 9 mini cases from the Indian P G Godbole corporate history and current affairs to enhance understanding Contains latest SEBI delisting of equityPrasad G. Godbole is an alumnus of IIM, shares regulations in a seperate chapterAhmedabad. He holds PGDM in Finance from titled STOP PRESS!!!IIMA and also holds AICWA degree along with a Includes 21 appendices comprising laws,LLB (Gen) degree from Mumbai University. He is rules and regulations related to mergersrunning his own consultancy company focussing and acquisitions, making it a one stopon strategic and financial consultancy, business reference for studentsprocesses reengineering and mergers andacquisitions. TABLE OF CONTENTSCorporate Restructuring; Forms of Corporate Restructuring; Mergers and Acquisitions as Growth Strategy; Mergers and Acquisitions Motivesand Synergies; Takeover and Defence Tactics; Intents of Target Companies; Companies Act, 1956; Securities and Exchange Board of India(Buyback of Securities) Regulations, 1998; Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers)Regulations, 1997; Clauses 40A and 40B of the Listing Agreements of the BSE and the NSE; Securities and Exchange Board of India (Delistingof Securities) Guidelines, 2003; Accounting for Amalgamations and Demergers; Tax Aspects of Amalgamations and Demergers; Funding ofAcquisitions; Leveraged Buyouts; Valuation of Target Companies; Tata Steel – Corus (Cross Border Acquisition); Grasim – UltraTech(Demerger and Acquisition); ICICI Bank–ICICI (Amalgamation); Demerger of Tower Business of RCOM and RTL FINANCIAL SERVICES AND The text provides a comprehensive view of financial MARKETS services and markets complemented by case studies and numerical problems for conceptual clarity. It meets the requirements of MBA, M. Com. and MFA students of various universities. TABLE OF CONTENTS Dr Punithavathy Pandian An overview of Financial Services and Markets, is Professor in the Department of Leasing, Factoring and Forfaiting, Securitization, Commerce, Madurai Kamaraj Venture Capital, Credit Rating, Credit Cards, University. She is known for her Mutual Funds, Insurance Merchant Banking, contribution to teaching and Money Market and Treasury Bill Market, Call research for more than three Money, CBLO and REPO Markets, Commercial ISBN: 978-81259-31201 decades. Papers and Certificate of Deposit Markets, Price : 340 Pages : 432 Commercial Bill Markets, Government (Guilt Size: 7.25 × 9.5 Edged) Securities Market, Corporate Debt Market, Primary Market, Secondary Market, Options, Dr Punithavathy Pandian Future Markets. Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  9. 9. Finance 9An all-inclusive textbook covering major concepts, INDIAN FINANCIAL SYSTEMregulations and practices in the working of financial (4th Ed.)intermediaries, capital market, money market and foreignexchange market. It puts the Indian financial system inperspective, making it perfect for students of business Coreadministration and economics as also for those appearing Textbookin professional exams such as CA, CFA and ICWAI. New in this Book TABLE OF CONTENTS Financial Sector AssessmentAn Introduction to Indian Financial International Financial CrisisSystem, Savings and Financial and the reasons why India ISBN: 978-81259-39818Intermediation, Commercial Banking, escaped financial contagionReserve Bank of India, Regional Rural Price : 350 Pages : 476 Basel II Guidelines 2007/2008Banks, Cooperative Credit, Development Reserve Bank and Priority Size: 6.75 × 9.5Banking, Non-Bank Financial Companies, SectorInvestment Banking, Merchant Banking, Microfinance H R MachirajuMutual Funds, SEBI and Regulation of Decline of DFIS and increasePrimary and Secondary Markets, Money in the role of capital marketMarket, Foreign Exchange Market, Primary and banks in project finance A PhD in Economics from IndianaMarket, Secondary Market: Stock Demise of Investment Banks in University, USA, H R Machiraju is aExchanges, Foreign Investment and its USA in 2008 teacher, researcher and financialRegulations, Accessing International Corporate Bond Market economist. He has over fourCapital Markets, The Indian Fiscal System Secondary Market in Bonds decades of teaching experience Altered structure of and has taught at Andhra international syndicated loans University and BITS (Pilani).Comprehensive and student-friendly; the SECURITY ANALYSIS ANDbook provides a detailed exposition on the PORTFOLIOIndian Stock Market, theories of portfolio MANAGEMENTmanagement and new financial products. Core r le Textbook el ts es B TABLE OF CONTENTSPart I: Indian Stock Market • Introduction to Investmentand Securities • Investment Alternatives • New Issue Market Teachers’• The Secondary Market • Listing of Securities • BSE, Manual AvailableNSE, OTCEI and NSDL • Stock Market Indices • The ISBN: 978-81259-10848Securities and Exchange Board of India • Part II: SecurityAnalysis • Risk • Bond Return and Valuation • Stock Price : 350 Pages : 482Return and Valuation • Fundamental Analysis • Technical Size: 7.25 × 9.5Analysis • Efficient Market Hypothesis • Options andFutures • Part III: Portfolio Management • Portfolio Dr Punithavathy PandianConstruction • Markowitz Theory • The Sharpe SingleIndex Model • Capital Asset Pricing Theory and ArbitragePricing Theory • Portfolio Evaluation • Portfolio Revision. Dr Punithavathy Pandian is Professor in the Department of Commerce, Madurai Kamaraj University. She is known for her contribution to teaching and research for more than three decades.Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  10. 10. 10 Finance INTRODUCTION TO PROJECT FINANCE: The book presents the criteria for assessing the An Analytical competitive status of a project unit and methods to Perspective improve quality and productivity. TABLE OF CONTENTS Project Identification and Feasibility • Market Appraisal • Technical Appraisal • Financial Appraisal • Economic Appraisal • Financing Capital Structure • Choice of Securities and Guidelines for their Issue • Term Loans • External Commercial Borrowing and Euro-issues ISBN: 978-81259-10107 • Venture Capital • Lease Finance • Working Capital Finance. Price : 325 Pages : 232 Size : 7.25 × 9.5 H R MachirajuH R M achiraju, Honorary Professor at thePost-Graduate Centre, Giayatri Vidya Parishad,Vishakhapatnam. STRATEGIC FINANCIAL It is a pioneering book which combines strategic analysis of financial structures, policies, decisions and MANAGEMENT models. Providing an interface between strategy and 2nd Revi. & Enlarged Ed. finance, it facilitates both, strategic thinking and financial acumen. It contains original, pragmatically- tested ideas on strategic management of finance and New Ed. financial evaluation of strategies, has plentiful of live case studies, many creative diagrammatic presentations, questions for intellectual discussions and solved numerical examples. New in this Edition Full length chapters on Ratio analysis, Cost of capital, ISBN: 978-81259-53098 Sources of capital, W orking capital management, Price : 395 Pages : 640 Investment appraisal techniques, and Leasing Detailed discussion on “Strategic use of derivatives” in Size: 6.75 × 9.5 the chapter “Innovative Financial Engineering” Real corporate case studies at the end of each chapter G P Jakhotiya illustrating various components of SFM TABLE OF CONTENTSDr Girish P Jakhotiya has been a Professor of Finance Introduction to Strategic Financial Management, Conceptualand Strategy at the well-known Jamnalal Bajaj Framework of Strategic Financial Management, Ratio Analysis forInstitute of M anagement Studies (University of Financial Performance Appraisal, Cost of Capital, Sources of Capital,Mumbai) from 1985 to 1999. Currently, he is the Chief Working Capital Management, Investment Appraisal Techniques,Consultant at Jakhotiya & Associates, Mumbai. He Strategic Wage Management, Financial Aspects of Supply Chaincan be reached at Management and Distribution Chain Management, Innovative Approach to Internal Cost-profit Analysis, Financial Aspects of Corporate Restructuring, Valuation, Innovative Financial Engineering, Leasing, Ethical Aspects of Strategic Financial Management Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  11. 11. Finance 11The book discusses all the issues related to Project PROJECT MANAGEMENT:Management. Strategic considerations, recognition of Financial Evaluation with Strategicthe human factor and need for administrative set-up are Planning, Networking and Controlinterwoven in this book while developing the main theme (2nd Ed.)of the financial side of project management. New in this Book New chapters titled Infrastructure Projects and Project Financing have been added ISBN: 978-81259-31348 Economic and Social Cost Benefit and Network Price : 425 Pages : 780 Analysis and Execution Plan have been Size: 6.75 × 9.5 enriched with additional material Components of interest rates has been B M Patel elaborated and the concepts of cost of capital and required rate of return built on it More examples and real cases and enhanced diagrammatic explanation. A doctorate in Finance from Sardar Patel Chapterization scheme has been revised in the University, Gujarat, Prof Patel taught at B J line of phases of project life cycle Commerce College, Sardar Patel References, footnotes and web links have been University and XLRI, Jamshedpur. In 2000, added to give readers access to extra material he moved to the US, where he worked for a for further reading brief time in the industry before returning to academia, joining first at California Key Features State University and then Chancellor Strategy, human aspect, administrative issues (formerly Myers) University, Cleveland, and system approach have been integrated in a Ohio. In April 2009, he returned to India single thread without compromising on to join as a Director of School of conceptual clarity and simplicity Petroleum Management, Pandit Use of spreadsheet has been extensively Deendayal Petroleum University, Gujarat. explained in chapters where it is most applicable A continuous case has been built around the theme of each chapter throughout the book. TABLE OF CONTENTSSection 1: Fundamental Topics: Project Management and Corporate Planning, Corporate Financial Objective, Time Value of Money,Interest Rate and Basics of Cost of Capital, Cost of Capital, Section 2: Concept Stage: Strategic Investment Decisions and Project Ideas,Project Feasibility Study, Project Financing, Section 3: Analysis Stage 1: Cost-Benefit Analysis, Financial Analysis, Critical Examinationof Evaluation Techniques, Required Rate of Return from Projects, Economic and Social Cost-Benefit Analysis, Section 4: Analysis Stage2: A Framework of Project Risk Management, Project Risk Analysis, Project Portfolio Risk, Section 5: Planning, Execution andCompletion Stage: Allocation of Limited Capital, Network Analysis and Execution Plan, Project Execution and Control, Post-CompletionAudit (PCA), Section 6: Special Topics: Inflation and Project Investment, Economic Life of Projects and Replacement Policy, InfrastructureProjects, International Capital Budgeting.Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  12. 12. Accounting12 BANKING THEORY AND This twentieth all-inclusive edition is the most comprehensive book on the topic. It has been thoroughly PRACTICE revised and the statistical data has been updated to reflect (20th Ed.) the changes that have taken place in the field in recent times. Teachers’ Manual An all-time classic Available New in this Book New chapter on Microfinance included The English Banking System’ revised as per the Banking Act, 2009 The American Banking System’ revised according to the changes in monetary policy ‘The International Monetary Fund and the International Bank for ISBN: 978-81259-37159 Reconstruction and Development’ revised based on the Voice and Quota Price : 435 Pages : 952 Reforms and the changing contours of IMF Size : 6.75 × 9.5 ‘Changing Profile of Indian Banking’ has been rewritten to highlight the new rules and reforms emerging in the banking system Elements, such as learning objectives, summary and assessment K C Shekhar questions added in every chapter Lekshmy Shekhar Appendices included TABLE OF CONTENTSK C Shekhar is presently, Evolution of Banking Institutions, Part I: Commercial Banking Theory, Commercial Banking,Professor and Head of the Part II: Central Banking Theory, Central Banking, Part III: Indian Banking, The Indian JointDepartment of Accounting Stock Banks, Commercial Banks and Industrial Finance, Commercial Banks and Priority Sectors,and Finance at the Banking Legislations and Reforms I, Banking Legislations and Reforms II, Micro-finance, ChangingUniversity of Zambia. Dimensions of Regulatory and Supervisory Framework, Factoring Services, Merchant Banking,Lekshmy Shekhar, is Changing Profile of Indian Banking, The Foreign Banks, The Indigenous Bankers and the Moneyworking as Manager, Lenders, Non Banking Financial Institutions, Cooperative Banking, The State Bank of India, TheGlobal Enterprise Systems Reserve Bank of India, The Money Market, Part IV: Foreign Banking Systems, The EnglishSupport - SAP Finance, Banking System, The American Banking System, Part V: Foreign Exchange, Principles ofDiscovery Foreign Exchange, The International Monetary Fund and The International Bank for ReconstructionCommunications Inc, and Development, Part VI: Practical Banking, Banker and Customer, Accounts of Customers,Washington, DC, USA. Cheques, Promissory Notes, The Paying Banker, The Collecting Banker, Customer’s Passbook, Loans and Advances I, Loans and Advances II. FINANCIAL ACCOUNTING FOR The textbook covers the syllabi of BBA courses of major BBA universities which provides basic knowledge of accounting principles and practices in a systematic manner. Features of the Book Learning objectives and key terms in every chapter Objective type questions for testing the student’s understanding ISBN: 978-81259-34356 Essay type questions for review, discussion and practice Price : 370 Pages : 552 Over 200 practical problems with solutions and around 125 illustrations 32 Accounting Standards dealt in detail with latest amendments Size : 6.75 × 9.5 therein Dr S N Maheshwari TABLE OF CONTENTS Sharad K Maheshwari Meaning and Scope of Accounting, Accounting Principles, Basic Accounting Terms, Journalizing Transactions, Ledger Posting and Trial Balance, Sub-DivisionDr S N Maheshwari is director general, of Journals, Bank Reconciliation Statement, Capital and Revenue, Final Accounts,Delhi Institute of Advanced Studies, Delhi, Rectification of Errors, Depreciation Provisions and Reserves, Accounting ConceptSharad K Maheshwari, Finance Manager, of Income, Computer and Accounting, Inventory Valuation. The Joint StockBaker Hughes EHO Limited. Company, Shares and Share Capital, Debentures, Company Final Accounts Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  13. 13. Accounting 13 A TEXTBOOK OF ACCOUNTING The unique features of this book lie in its simple FOR MANAGEMENTand systematic presentation of theory, which wouldenable the students to solve practical problems with (3rd Ed.)ease. The other main strengths of this book are:plentiful illustrative examples and end-of-the-chapter New Ed. r leexercises with answers. el ts es B New in this Edition Updated position regarding IFRSs and steps for their convergence in India Core Two new chapters, namely: Human Resource Accounting Textbook and Innovative Concepts in Section II of the book ISBN: 978-93259-56193 Section V relating to Case Problems to make the study of Price : 465 Pages : 984 the subject more interesting and a real value addition to the Size : 6.75 × 9.5 knowledge of the reader Teachers’ Manual Dr S N Maheshwari Available Dr S K Maheshwari TABLE OF CONTENTS CA Sharad K MaheshwariSection – I: Accounting Fundamentals: • Meaning and Scope of Accounting• Accounting Principles • Basic Accounting Terms • Journalizing Transactions Dr S N Maheshwari is• Ledger Posting and Trial Balance • Sub-division of Journal • Negotiable presently, Director General,Instruments • Final Accounts • Rectification of Errors • Depreciation Provisions Delhi Institute of Advancedand Reserves • Inventory Valuation Section – II: Cost and Management Studies, Delhi. He is alsoAccounting: • Management Accounting: Nature and Scope • Cost Accounting: the Chairman, IndianMeaning and Scope • Basic Cost Concepts • Human Resource Accounting • Society of Accounting andInnovative Concepts Section – III: Financial Analysis: • Financial Statements: Management, New Delhi.Analysis and Interpretation • Funds Flow Statements • Cash Flow Statement Dr Suneel K Maheshwari -Section – IV: Planning and Control: • Budgetary Control • Innovative Professor of Accounting inBudgeting Techniques • Standard Costing • Variance Analysis • Marginal the Division of AccountancyCosting and Profit Planning • Decisions Involving Alternative Choices • and Legal Environment,Pricing Decisions Section – V: Case Problems: • Accounting Principles • Marshall University, USA.Prepartion and Analysis of Financial Statements • Funds Flow Statement • CA Sharad K Maheshwari -Cash Flow Statement • Budgetary Control • Standard Costing • Decisions Finance Manager, BakerInvolving Alternative Choices • Index Hughes, EHO LtdAn authentic textbook on Cost Accounting, indispensable COST ACCOUNTING:for students at the undergraduate level. The large number Principles and Practiceof charts and diagrams bring to light the finer points of (11th Ed.)the subject and make it easily comprehensible. r le New in this Edition el ts Additional problems and solutions given in the es Appendix B TABLE OF CONTENTS ISBN: 978-81259-38330Overview, Material Cost, Labour Cost, Overhead Cost, Activity Based Costing, Output orUnit Costing (Cost Sheet), Job and Batch Costing, Contract Costing, Process Costing, Price : 410 Pages : 740Joint Products and By-Products, Operating Costing ( Service Costing), Non-Integrated and Size : 6.25 × 9.5Integrated Accounts, Reconciliation of Cost and Financial Accounts, Delhi University Questionpapers with Answers and hints, Revisionary Problems and Solutions as Appendix M N AroraVidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  14. 14. Accounting14 FINANCIAL ACCOUNTING Financial Accounting provides a comprehensive coverage to 5th edition course requirements of students appearing in the accounting paper at the Foundation Examinations of Institute of includes IFRS Chartered Accountants of India, the Institute of Company Secretaries of India and the Institute of Cost & Works New Ed. Accountants of India. It also meets the requirements of students appearing in the Financial Accounting paper at the BCom examinations of different Indian universities. B es ts New in this Book el le Issue of 32 Accounting Standards affecting the r preparation of accounts by corporate enterprises. Notification of 35 Ind ASs by the Ministry of Corporate Core Affairs (MCA). ISBN: 978-93259-56186 Textbook Formulation of a road map for the convergence of Price : 460 Pages : 1056 Indian Accounting Standards with IFRS. Size : 6.75 × 9.5 Brief details of 32 Accounting Standards issued by ICAI.Dr S N Maheshwari Dr S K Maheshwari TABLE OF CONTENTS Sharad K Maheshwari Section I: Accounting Principles and Processes: Meaning and Scope of Accounting • Accounting Principles • Basic Accounting Terms • Journalizing Transactions • LedgerDr S N Maheshwari is presently, Director Posting and Trial Balance • Sub-Division of Journal • Negotiable Instruments • BankGeneral, Delhi Institute of Advanced Reconciliation Statement • Matching Concept • Capital and Revenue • Final AccountsStudies, Delhi. He is also the Chairman, • Rectification of Errors • Depreciation Provisions and Reserves • Accounting ConceptIndian Society of Accounting and of Income • Sectional and Self-Balancing Systems • Accounts of Non-Profit MakingManagement, New Delhi. Organizations Single Entry System (Final Accounts From Incomplete Records) •Dr Suneel K Maheshwari - Professor of Computers and Accounting Section - II: Special Accounting Problems: ConsignmentAccounting in the Division of Accountancy Accounts • Joint Venture Accounts • Account Current and Average Due Date • Inventoryand Legal Environment, Marshall Valuation • Hire Purchase, Lease and Instalment Purchase Systems • Branch AccountsUniversity, USA. • Departmental Accounts • Accounting For Price Level Changes • Insurance ClaimsCA Sharad K Maheshwari - Finance Section - III: Partnership Accounts: • Fundamentals • Reconstitution of PartnershipManager, Baker Hughes, EHO Ltd Firms - I (Admission) • Reconstitution of Partnership Firms - II (Retirement, Death and Amalgamation) • Dissolution of a Partnership Firm Section - IV: Recent Examinations Questions with Solutions: BCom (Hons) Delhi University, 2009, 2010, 2011 • CS (Foundation), June, 2010, December, 2010, June, 2011• Appendices Definitive, comprehensive and best selling textbook on ADVANCED ACCOUNTANCY VOL-I accountancy. It meets requirements of students preparing (10th Ed.) for B.Com., M.Com., MBA and Professional examinations conducted by different institutions, such as ICAI, IIB, ICSI, ICWAI. Features of the Book Properly graded, practical problems with answers Includes questions from recent examinations of renowned universities ISBN: 978-81259-30914 Objective type questions Price : 595 Pages : 1150 Alternative solutions to practical problems with the text New in this Edition Size : 7.25 × 9.5 Basic features of 32 accounting standards issued by the Institute of Chartered Accountants of India.Dr S N Maheshwari Dr S K Maheshwari Updation and convergence of Indian accounting standards with international financial reporting standards.Dr S N Maheshwari is director general, Strengthening and updating of the text material in the light ofDelhi Institute of Advanced Studies, Delhi, new accounting standardsDr S K Maheshwari is presently professor Latest questions and problems from examinations conducted byof Accounting at marshall university, USA. different professional bodies and Universities Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  15. 15. Accounting 15Definitive, comprehensive and best selling textbook on ADVANCED ACCOUNTANCYaccountancy. VOLUME-IIIt meets requirements of students preparing for B.Com.,M.Com., MBA and Profess ional examinations conducted (10th Ed.)by different institutions, such as ICAI, IIB, ICSI, ICWAI.New in the Tenth Edition Properly graded, practical problems with answers Includes questions from recent examinations of renowned universities Objective type questions Alternative solutions to practical problems with the text ISBN: 978-81259-30921New in this Book Price : 610 Pages : 1370 Basic features of accounting standards issued by the Institute of Size : 7.25 × 9.5 Chartered Accountants of India, relating to corporate accounting. Guidance notes on ESOP, and revision of the norms regarding Dr S N Maheshwari classification of banking companies advances. Dr S K Maheshwari Relevant changes due to: Enactment of the Companies Act 2006 and amendments in Schedule VI to the Companies Act Dr S N Maheshwari is director Enactment of the finance act, 2008 general, Delhi Institute of Advanced Amendment to Bonus Issue Guidelines by SEBI effective from Feb. 3, Studies, Delhi, 2009 Dr S K Maheshwari is presently professor of Accounting at marshall university, USA.Exhaustive and lucidly written text with illustrative CORPORATE ACCOUNTINGexamples which meets the requirements of B.COM., (5th Ed.)M.COM., MBA and professional examinations New in the Fifth Edition Includes a new chapter ‘Accounting for Financial Instruments’ meant for CA Final students dealing with Accounting for Equity Index Options and Equity Stock Options Explains three new innovative concepts –Lean Accounting , Forensic Accounting and International Accounting – in the chapter ISBN: 978-81259-31294 ‘Recent Developments in Accounting’ Incorporates details of AS 15 (Revised 2005) Price : 595 Pages : 1360 Contains exhaustive illustrations and problems on buy back of shares Size : 7.25 × 9.5 Incorporates all the following amendments Enactment of the Reserve Bank of India (Amendment) Act 2006 Dr S N Maheshwari and the Banking Regulation (Amendment) Act, 2007 Dr S K Maheshwari Issue of three new Accounting Standards AS 30, AS 31 and AS 32 Revision of norms regarding classification of advances and making provisions in case of banking companies Dr S N Maheshwari is director general, Enactment of the Finance Act, 2008 Delhi Institute of Advanced Studies, Delhi, Dr S K Maheshwari is presently professor Amendment to Bonus Issue Guidelines by SEBI effective from of Accounting at marshall university, USA. February 2009 TABLE OF CONTENTSSection–I: Introductory; Shares and Share Capital; Debentures; Company Statutory Records; Company Final Accounts; Valuation of Goodwilland Shares; Acquisition of Business and Profit Prior to Incorporation; Internal Reconstruction; External Reconstruction, Amalgamation andAbsorption; Company Liquidation Accounts; Financial Reporting for Financial Institutions; Accounting for Financial Instruments; Section -II:Insurance Companies Accounts; Banking Companies Accounts; Double Account System; Holding Companies; Hotel Companies Accounts;Accounts of Government Companies and Statutory Corporates Section-III: Management Accounting: Nature and Scope; Financial Statements:Analysis and Interpretation; Funds Flow Statement; Cash Flow Statement; Accounting for Price Level Changes; Valuation of Assets; HumanResource Accounting; Social Cost Benefit Analysis; Recent Developments in Accounting.Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  16. 16. Accounting16 PROBLEMS AND SOLUTIONS The text contains detailed solutions to all the IN ADVANCED ACCOUNTANCY practical problems given at the end of each chapter VOL–I (6th Ed.) and also solutions to the problems set at the recent university and professional examinations. TABLE OF CONTENTS Section One (Accounting Principles and Processes) Basic Concepts: An Overview; Journalising Transactions; Ledger Posting and Trial Balance; Sub-Division of Journal; Negotiable Instruments; Bank ISBN: 978-81259-21998 Reconciliation Statement; Final Accounts; Rectification of Errors; Depreciation, Provisions and Reserves; Advanced Final Accounts; Price : 550 Pages : 1228 Sectional and Self-Balancing Systems; Accounts of Non-Trading Size: 7.25 × 9.5 Institutions; Single Entry Method. Section Two (Special Accounting Problems) Consignment Accounts; Joint Venture Accounts; Account Dr S N Maheshwari Current and Average Due Date; Branch Accounts; Departmental Accounts; Dr S K Maheshwari Hire Purchase, Lease and Installment Purchase Systems; Royalty Accounts; Inventory Valuation; Insurance Claims; Contract Accounts; Insolvency Accounts; Miscellaneous Accounts. Section ThreeDr S N Maheshwari is director general, Delhi (Partnership Accounts) Fundamentals; Reconstitution of PartnershipInstitute of Advanced Studies, Delhi, Firms-I; Reconstitution of Partnership Firms-II; Dissolution ofDr S K Maheshwari is presently professor of Partnership Firms.Accounting at marshall university, USA. Text contains detailed solutions to all the PROBLEMS AND SOLUTIONS IN practical problems which have been ADVANCED ACCOUNTANCY properly graded, given at the end of each VOL–II (7th Ed.) chapter in Advanced Accountancy, as also solutions to the problems set at the recent university and professional examinations. Features of the Book Problems are properly graded Covers general problems relating to Company Accounts and Management Accounts ISBN: 978-81259-23411 Detailed solutions to all the practical problems given at the end of chapter Price : 610 Pages : 1228 Size : 7.25 × 9.5 TABLE OF CONTENTS Section One (Company Accounts) Accounting Standards; Shares and share Capital; Dr S N Maheshwari Debentures; Company Final Accounts; Valuation of Foodwill and Shares; Acquisition Dr S K Maheshwari of Business, Profit Prior to Incorporation and Statutory Report; Internal Reconstruction; Absorption, Amalgamation and External Reconstruction; Company Liquidation Accounts. Section Two (Specific Companies Accounts) Insurance Companies Accounts; Banking Companies Accounts; Double Account System; Holding Companies; Hotel CompaniesAccounts. Section Three (Management Accounting) Financial Statements – Analysis & Interpretation; Funds Flow Statement; Cash FlowStatement; Accounting for Price Level Changes; Miscellaneous. Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  17. 17. Accounting 17Simple presentation of theory, enables students to AN INTRODUCTION TOsolve practical problems in accounting and also ACCOUNTANCYprovides plentiful illustrative examples and end-of- (10th Ed.)chapter exercises with answers. Core New in the Tenth Edition Textbook A new chapter on ‘Basic Accounting Terms’ to clarify the basic concepts Basic features of 32 Accounting Standards issued by the r ISBN: 978-81259-30853 le el Institute of Chartered Accountants of India Price : 535 Pages : 1300 ts Updating for convergence of Indian Accounting Standards es with International Financial Reporting Standards Size : 6.75 × 9.5 B Strengthening and updating of the text material in the light of new accounting standards Dr S N Maheshwari Enactment of the Companies (Amendment) Act 2006 and amendments in Schedule VI to the Companies Dr S K Maheshwari Enactment of The Finance Act, 2008 Latest questions and problems from examinations Dr S N Maheshwari is director general, Delhi conducted by different professional bodies and Universities Institute of Advanced Studies, Delhi, Dr S K Maheshwari is presently professor of Accounting at marshall university, USA. TABLE OF CONTENTSAccounting Principles and Processes: Meaning and Scope of Accounting; Accounting Principles; Basic Accounting Terms; JournalisingTransactions; Ledger Posting and Trial Balance; Sub-Division of Journal; Negotiable Instruments; Bank Reconciliation Statement; MatchingConcept; Capital and Revenue; Final Accounts; Rectification of Errors; Accounting Concept of Income; Depreciation Provisions and Reserves;Single Entry System; Special Accounting Problems: Consignment Accounts; Joint Venture Accounts; Hire Purchase, Lease and InstalmentPurchase Systems; Branch Accounts; Account Current and Average Due Date; Inventory Valuation Partnership Accounts: Fundamentals;Reconstitution of Partnership Firms-I (Admission); Reconstitution of Partnership Firms-II (Retirement, Death and Amalgamation); Dissolutionof a Partnership Firm; Company Accounts: The Joint Stock Company; Shares and Share Capital; Debentures; Company Final Accounts;Acquisition of Business and Profit Prior to Incorporation; Internal Reconstruction; External Reconstruction, Amalgamation and Absorption;Management Accounting: Management Accounting: Nature and Scope; Financial Statements: Analysis and Interpretation; Funds FlowStatement; Cash Flow Statement.The text aims at maintaining a balance between MANAGEMENT ACCOUNTING:conceptual and practical approaches to accounting. It Principles & Practiceexplains complex issues in a simple way and integrates (2nd Ed.)theory with real-world practice. New in this Book Reorganization of text under graded sections Chapters on Differential costing, Activity-based costing, Pricing policy and decisions, and Emerging trends in management accounting Learning tools in the form of chapter objectives, highlighted key terms, ISBN: 978-81259-26566 chapter summary, further reading references Price : 415 Pages : 648 Larger number of solved and unsolved problems Size : 7.25 × 9.5 Topical Indian case studies Dr M A Sahaf TABLE OF CONTENTSPart I: Management Accounting Fundamentals. Part II: Accounting for Financial Dr Musadiq A Sahaf is Professor andAnalysis. Part III: Accounting for Managerial Decisions. Part IV: Accounting for Director, The Business School, UniversityPlanning and Execution. Part V: Performance Measurement and Evaluation. Part of Kashmir, Srinagar.VI: Specialized Topics in AccountingVidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  18. 18. Accounting18 ACCOUNTING FOR MANAGEMENT: This book incorporates the refinements in the Text & Cases accounting concepts and practices in the earlier (3rd Ed.) editions and reflects on new issues and developments in the field of accounting at the international and national levels. TABLE OF CONTENTS Introduction to Managerial Accounting • The Balance Sheet and Related Concepts • The Profit and Loss Account and Related Concepts • Accounting ISBN: 978-81259-05530 Mechanics: Basic Records • Accounting Mechanics: Preparation of Financial Price : 375 Pages : 436 Statements • Revenue Recognition and Measurement • Matching of Revenues and Expenses: Inventory Pricing and Valuation • Fixed Assets and Size : 6.25 × 9.5 Depreciation Accounting • Intangible Assets • Foreign Currency Accounting • Regulatory Framework of Financial Reporting in India • Analysis of S K Bhattacharyya Financial Ratios • Analysis of Cash Flow Ratios John Dearden Revised by S VenkateshS K Bhattacharyya, formerly IFCI, Professor of Management at the Indian Institute of Management, Ahmedabad.John Dearden, the Krannert Professor of Business Administration at the Harvard Business School, Boston and was earlierthe Financial Systems Manager of Ford Motor Company.Revised by S Venkatesh, faculty, Indian Institute of Management, Bangalore. MANAGEMENT ACCOUNTING The text emphasizes the importance of accounting information for managerial decision making and (3rd Ed.) solving problems. Primarily meant for students of management, chartered accounting and cost & management accounting courses. TABLE OF CONTENTS Part I: Introduction • The Framework of Management Accounting • Part II: Managerial Uses of Financial Statements • Statements of Core Financial Information : Balance Sheet and Profit and Loss Account • Textbook Statement of Changes in Financial Position • Financial Analysis • ISBN: 978-81259-98979 Part III: Accounting for Planning • Cost Classifications and Price : 375 Pages : 622 Allocation • Cost-Volume-Profit Analysis and Operating Leverage • Size : 6.25 × 9.5 Profit Planning : A Budgetary Approach • Capital Expenditure Planning • Part IV: Accounting for Control • Standard Costing : Nature and Significance • Variance Analysis for Cost Control • Flexible Budgets I M Pandey for Controlling Manufacturing Overhead Costs • Responsibility Accounting and Reporting • Part V : Accounting for Decision- Making • Variable Costing • Relevant Costs for Decision-Making.Dr I M Pandey is currently Professor of Finance, DelhiSchool of Economics, University of Delhi. A PhD fromDelhi School of Economics, he was earlier Professor,Indian Institute of Management, Ahmedabad Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  19. 19. Accounting 19A Textbook of Cost and Management Accounting provides A TEXTBOOK OF COST ANDthe students with thorough grounding in cost concepts, MANAGEMENT ACCOUNTINGcost behaviour and methods and techniques of cost andmanagement accounting with an understanding of the (10th Ed.)uses and limitations of cost and financial data for New Ed. A Textbook ofmanagerial operations. The approach of the book is Cost andexamination oriented. Problems and solutions have also Managementbeen included in all chapters, where possible. Theoretical Accountingand numerical questions included in the book have been Teachers’ Manualmostly selected from various examinations. Objective type Availablequestions have been given to serve as self test by students. ISBN: 978-93259-56209This is an ideal book for self study. Price : Pages : 1148 Size : 6.75 × 9.5 New in this Edition All chapters thoroughly revised M N Arora Latest information on Cost Accounting Standards (CAS) issued by the Institute of Cost Accountants of India (ICAI) Chapter on Miscellaneous Topics thoroughly revised and re-named M N Arora has teaching experience of Advanced Cost Management Techniques in which quite a few sub- more than four decades in Hans Raj topics have been added College, University of Delhi. He is also a Fellow Member of the Institute of Cost Revision and augmentation of practical problems and Works Accountants of India. TABLE OF CONTENTSSection I: COST ACCOUNTING: Overview of Cost Accounting; Material Cost; Employee Cost (Labour Cost); Overhead Cost; Outputor Unit Costing (Cost Sheet); Job and Batch Costing; Contract Costing; Process Costing; Joint Products and By-Products; OperatingCosting (Service Costing); Non-Integrated and Integrated Accounts; Reconciliation of Cost and Financial Accounts; Section II:MANAGEMENT ACCOUNTING: Management Accounting - Nature And Scope; Financial Statement Analysis; Funds Flow Statement;Cash Flow Statement; Marginal (Variable) Costing and Cost-Volume-Profit Analysis; Budgeting and Budgetary Control; Standard Costingand Variance Analysis; Strategic Decision Making; Responsibility Accounting and Transfer Pricing; Miscellaneous Topics; IndexAn ideal book for undergraduate students of ESSENTIALS OF COSTmanagement which follows a ‘theory and problems’ ACCOUNTINGapproach with diagrams, illustrations for effectivelearning. New in this Book Book contains numbers of solved problems and illustrations and unsolved problems with answers and hints as well as ISBN: 978-81259-28560 objective type questions and select theory questions. Price : 265 Pages : 336 Size : 6.25 × 9.5 TABLE OF CONTENTS M N Arora Introduction; Material Cost — Accounting and control; Labour Cost — Accounting and control; Overheads; Job and Batch M N Arora has teaching experience of Costing; Contract Costing; Process Costing more than four decades in Hans Raj College, University of Delhi. He is also a Fellow Member of the Institute of Cost and Works Accountants of India.Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012
  20. 20. Marketing20 MARKETING MANAGEMENT A comprehensive text that is more prescriptive than descriptive w ith corporate insights describing (2nd Ed.) researched, implemented and result-driven application, B es and best practices. ts el le Features of the Book r The text is prescriptive rather than descriptive. Researched, implemented, result-driven applications drawn from Core leading companies across diverse industries throughout the Textbook world. These practices, describing the whys, hows and results thereof of a companys actions, will enhance learning. Marketers can adopt these practices to elevate individual and Teachers’ organizational performance. ISBN: 978-81259-42597 Manual Illustrations of implementation of marketing concepts by well- Available Price : 575 Pages : 964 known Indian companies and brands. Size : 8.5 × 11 Latest moves of companies and brands as they cope with competition and environment. Several diagrams, flow charts and tables in each chapter to Arun Kumar N Meenakshi facilitate learning. One short Indian case after each chapter, focused on specificArun Kumar is an engineering issues dealt with in the chapter.graduate from IIT, Roorkee, Illustrative comprehensive Indian cases covering a spectrum ofand a management graduate topics.from Faculty of Management TABLE OF CONTENTSStudies, University of Delhi. Section I: Foundation of Marketing • Fundamentals of Marketing • Marketing Research •He is presently teaching at Marketing Environment • Consumer Behavior • Section II: Selection of markets • SegmentationNIILM Centre for Management and Targeting • Positioning • Section III: Product decisions • Product Management • BrandStudies, New Delhi. Management • Management of Innovations • Section IV: Pricing decisions • Pricing strategy •N Meenakshi is a doctorate Section V: Distribution decisions • Distribution • Retailing • Section VI: Communicationfrom Faculty of Management decisions • Integrated Marketing Communication • Advertising Management • Section VII:Studies, University of Delhi. Impact of Competition on strategy • Competitive Marketing Strategy • Section VIII: ReachingShe is presently teaching at consumers directly • Direct Marketing • Internet Marketing • Personal Selling and Sales ManagementNIILM Centre for Management • Section IX: Analyzing markets • Business Marketing • Marketing of Services • InternationalStudies, New Delhi. Marketing • Marketing for Non-profit Organizations • Rural Marketing • Section X: Case Studies EVENT MARKETING AND India centric in its focus, this book has a plethora of international examples aimed at providing an in-depth MANAGEMENT understanding of events as a strategic communication tool at the generic level. Key Features Presents evolution and historical background of events. Includes a brief section on the synergies between Advertising, PR and Events. Pre-event, during-event, and post-event activities have also been clearly demarcated by using step-by-step event flow analysis. ISBN: 978-81259-14495 Features numerous figures, exhibits, tables and case studies for clarity of concepts. Price : 400 Pages : 260 Exposition on formulation and implementation of business strategies Size : 7.25 × 9.5 TABLE OF CONTENTS Sanjaya Singh Gaur Part I: Introduction to Events • What are Events? • Why Events? • Key Elements of Sanjay V Saggere Events • Part II: Event Marketing • Understanding the Event Market • Concept of Product in Events • Concept of Pricing in Events • Concept of Promotion in Events •Sanjaya Singh Gaur— Assistant Professor of Part III: Event Management • Event Management • Strategic Market Planning •Marketing, SJM School of Mgmt., IIT, Mumbai. Strategic Alternatives for Growth • Evaluation of Event PerformanceSanjay V Saggere—Vice President of SysproTechnology Inc, a US based Information Technologyand products company. Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012
  21. 21. Marketing 21 MARKETING MANAGEMENT:A textbook that integrates concepts and techniques withdemonstrative tables, graphs and case studies providing Text and Casesan exposure to students to a wide range of managerialsituations. TABLE OF CONTENTS Rajagopal, PhD, FRSA (London) Professor,Conceptualisation • Marketing Management Department of Marketing,Process • Consumer Behaviour • Marketing Mix Business Division, Monterrey• Organisation, Control and Strategy Building Institute of Technology and• Services Marketing • Supply Chain Management Higher Education, ITEMSand Physical Distribution • Sales Management, Mexico City Campus, Mexico. ISBN: 978-81259-07732Retailing and Wholesaling • Activity Scheduling Price : 385 Pages : 322in Marketing • Advertising Management Size : 6.25 × 9.5• Marketing Research. RajagopalA crisp text that bridges the gap between theoretical BRAND MANAGEMENT:aspects of brand management and the reality of Indian The Indian ContextMarket. New in the Tenth Edition Includes Indian Examples Empirical approach to topics on brand success and brand repositioning Highlights Y L R Moorthi is faculty, Personal care product categories marketing area at the organizations Indian Institute of Exhaustive treatment of brand personality Management, Bangalore. and brand image ISBN: 978-81259-14273 TABLE OF CONTENTS Price : 325 Pages : 172 Brand Success • Brand Equity • Brand Extension • Brand Size : 6.25 × 9.5 Personality • Brand Repositioning Y L R MoorthiThe book provides a comprehensive review and analysis INDUSTRIAL MARKETINGof industrial marketing issues, practices and strategies MANAGEMENTwith reference to Indian Scenario with the main focuson building a conceptual understanding for developingindustrial marketing strategies. TABLE OF CONTENTS Industrial Marketing Landscape • Industrial Markets, Goods and ISBN: 978-81259-13719 Customers • Industrial Buying Behaviour • Industrial Market M Govindarajan— Price : 385 Pages : 304 Segmentation • Industrial Marketing Planning • Industrial Product Assistant Professor in Planning and Development • Industrial Product Pricing • Industrial Management, Size : 6.25 × 9.5 Advertising and Sales Promotion • Industrial Marketing Research Department of M Govindarajan • Projects Marketing • Logistics and Marketing Control Mechanical Engineering, Anna University.Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012