Tami Evnin
Mo’ Solutions, Mo’ Problems
@tamiiiiiiiiiiii @prodaqomx
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Solution Problem
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Solution
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Solution
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Solution
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Problem
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Problem
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Problem
[Image credit: http://appadvice.com, via http://www.techinfoblog.net/warning-stop-...
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
➑
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
➑
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
➑
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
SolutionProblem ➑
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Solution ProblemπŸ”€
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Mo’ Solutions Mo’ Problems
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Goals
β€’ Empathy Building and Problem Finding Methods
β€’ Communicate Research Findings
β€’ Sma...
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
The Beginning
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ’¬ πŸ“’ πŸ’°
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
For Example
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Case StudyπŸ”Ž
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
PersonasπŸ‘€
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
RequirementsπŸ“š
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Wireframes
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
All the things+
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Sigh.
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
is terrible.β€β€œThis
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Roadblock
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
β€œToday, I’m more direct.
It’s terrible.”
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Roadblock
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Making it better
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Communicating findingsβ€œ
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Communicating findingsβ€œ
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
β€œBusiness business solution
business business...”
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
β€œBusiness business solution
business business...”
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
β€œAs a client account manager,
I need to ensure that my
clients are able to edit their
bill...
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
is terrible.β€β€œThis
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
So what?
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
The Sequel
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Current Stateξˆ‚
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Sigh.
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Moving Forward
β€’ Problems ➑ Solutions
β€’ It takes time and effort, from everybody
β€’ Some mus...
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Questions?
πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
Thanks!
Tami Evnin
Mo’ Solutions, Mo’ Problems
@tamiiiiiiiiiiii @prodaqomx
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Mo' Solutions Mo' Problems

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Solutions are the death of a product design. Learn how we helped to disrupt a large, product-focused organization with design, through not only educating product owners, but including them in the exploration to define problems instead of solutions.

Presented at Agile2013.

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Mo' Solutions Mo' Problems

  1. 1. Tami Evnin Mo’ Solutions, Mo’ Problems @tamiiiiiiiiiiii @prodaqomx
  2. 2. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Solution Problem
  3. 3. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Solution
  4. 4. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Solution
  5. 5. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Solution
  6. 6. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Problem
  7. 7. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Problem
  8. 8. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Problem [Image credit: http://appadvice.com, via http://www.techinfoblog.net/warning-stop-taking-your-iphone-to-bed-to-avoid-sleepless-nights/]
  9. 9. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii ➑
  10. 10. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii ➑
  11. 11. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii ➑
  12. 12. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii SolutionProblem ➑
  13. 13. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Solution ProblemπŸ”€
  14. 14. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Mo’ Solutions Mo’ Problems
  15. 15. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Goals β€’ Empathy Building and Problem Finding Methods β€’ Communicate Research Findings β€’ Small Change ➑ Big Impact βœ“
  16. 16. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii The Beginning
  17. 17. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  18. 18. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii πŸ’¬ πŸ“’ πŸ’°
  19. 19. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  20. 20. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii For Example
  21. 21. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  22. 22. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  23. 23. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  24. 24. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Case StudyπŸ”Ž
  25. 25. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii PersonasπŸ‘€
  26. 26. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii RequirementsπŸ“š
  27. 27. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Wireframesξ¦ 
  28. 28. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii All the things+
  29. 29. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  30. 30. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  31. 31. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  32. 32. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  33. 33. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  34. 34. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  35. 35. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  36. 36. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Sigh.
  37. 37. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii is terrible.β€β€œThis
  38. 38. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Roadblock
  39. 39. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii β€œToday, I’m more direct. It’s terrible.”
  40. 40. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Roadblock
  41. 41. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Making it better
  42. 42. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  43. 43. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Communicating findingsβ€œ
  44. 44. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Communicating findingsβ€œ
  45. 45. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  46. 46. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii β€œBusiness business solution business business...”
  47. 47. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  48. 48. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  49. 49. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii β€œBusiness business solution business business...”
  50. 50. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii β€œAs a client account manager, I need to ensure that my clients are able to edit their billing information.”
  51. 51. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  52. 52. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  53. 53. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  54. 54. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  55. 55. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii is terrible.β€β€œThis
  56. 56. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  57. 57. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii So what?
  58. 58. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  59. 59. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  60. 60. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii The Sequel
  61. 61. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Current Stateξˆ‚
  62. 62. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Sigh.
  63. 63. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii
  64. 64. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Moving Forward β€’ Problems ➑ Solutions β€’ It takes time and effort, from everybody β€’ Some mushy last thing about it getting better πŸ’Ό
  65. 65. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Questions?
  66. 66. πŸ‘€ Tami Evnin ο˜‘ @tamiiiiiiiiiiii Thanks!
  67. 67. Tami Evnin Mo’ Solutions, Mo’ Problems @tamiiiiiiiiiiii @prodaqomx

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