Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Putting Twitter to work for you


Published on

Trying to decided if you should join the Twitter bandwagon? This presentation is for those new to Twitter. Explore how Twitter will help you be more productive in your career with this two week approach to the Why and How of Twitter.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Putting Twitter to work for you

  1. 1. <ul><li>Putting Twitter to Work for You </li></ul>Presented by @tamicasey
  2. 2. Creating social profiles and broadcasting tweets and status updates is elementary, whereas creating a meaningful presence through the development and dissemination of remarkable content is judicious Brian Solis, Social Media Guru, Author
  3. 3. Why?
  4. 4. Why <ul><li>You Personally </li></ul><ul><li>Personal Branding </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Knowledge </li></ul><ul><li>You as a Company Rep </li></ul><ul><li>Advocacy </li></ul><ul><li>Corporate Reputation </li></ul><ul><li>Customer Service </li></ul><ul><li>Crisis Management </li></ul>
  5. 5. Thoughtful Development <ul><li>What am I trying to influence </li></ul><ul><li>What do I want in return from this activity </li></ul><ul><li>What topic do I want to be associated with for thought leadership </li></ul>
  6. 6. Everyone/Everything On Twitter <ul><li>Solar/Environmental </li></ul><ul><li>ASES_Solar </li></ul><ul><li>Sparetheair </li></ul><ul><li>saveourwater </li></ul><ul><li>world_wildlife </li></ul><ul><li>Community </li></ul><ul><li>Santaclaracity </li></ul><ul><li>SV_redcross </li></ul><ul><li>RepMikehonda </li></ul><ul><li>sanjosenews </li></ul>
  7. 7. Whom to Follow <ul><li>Advocates </li></ul><ul><li>Influencers </li></ul><ul><li>Industry/topic experts </li></ul><ul><li>Media (sites, reporters) </li></ul><ul><li>Coworkers </li></ul>
  8. 8. Create Remarkable Content? <ul><li>News </li></ul><ul><li>Research </li></ul><ul><li>Thoughtful answers to questions </li></ul><ul><li>Company related content </li></ul><ul><li>Conference content – use # </li></ul>
  9. 9. Converse <ul><li>Ask and answer questions </li></ul><ul><li>Give information </li></ul><ul><li>Endorse someone or give complement </li></ul><ul><li>Be helpful – give more than you get </li></ul>
  10. 10. <ul><li>How: A Judicious Approach </li></ul>
  11. 11. Prepare to Create a Meaningful Presence <ul><li>Think about your twitter goals </li></ul><ul><li>Plan your Twitter persona </li></ul><ul><li>Choose a twitter name / photo </li></ul><ul><li>Develop your back story – first 4 or 5 tweets </li></ul><ul><li>Research who you will follow based on goals – choose at least 20 </li></ul>
  12. 12. Day 1 on Twitter <ul><li>Signup for a Twitter account via computer </li></ul><ul><li>Tweet your back story in 3 to 4 posts </li></ul><ul><li>Follow a few of your friends that you know will follow you back immediately </li></ul><ul><li>Pull up your target list of influencers and begin to follow people </li></ul><ul><li>Follow about a dozen people on day one </li></ul>
  13. 13. Day 2 on Twitter <ul><li>Scan posts of people you are following at least 2x day. Get a feel for what tweets you find interesting </li></ul><ul><li>Can you insert yourself into conversation or offer further info? If yes, do </li></ul><ul><li>Post at least one new tweet per day </li></ul><ul><li>Check Twitter trends, get familiar with posts </li></ul><ul><li>Look at your follower to following numbers? If they delta is 10 or less, follow more people </li></ul>
  14. 14. Day 3-14 <ul><li>Continue to scan posts of people you are following at least 2x per day </li></ul><ul><li>Insert yourself into conversation or offer further info? </li></ul><ul><li>Post at least one new tweet a day </li></ul><ul><li>Continue to watch follower vs. following numbers? If they delta is 10 or smaller, follow more people </li></ul>
  15. 15. Day 14 <ul><li>Choose a mobile Twitter app for your phone </li></ul><ul><li>Load Tweetdeck onto your computer </li></ul><ul><ul><li>Create lists based on your objectives </li></ul></ul><ul><ul><li>Setup columns to follow these lists </li></ul></ul><ul><li>Continue to follow new people – based on your predefined objectives </li></ul>
  16. 16. Tweet Lingo & Info <ul><li>Tweets are public </li></ul><ul><li>Tweet length is a maximum of 140 characters. 130 if you want to allow for easy retweets </li></ul><ul><li>@ use it to ID a tweeter in your post. Shows up as a mention in their twitter account. Ex.: See you Tuesday @tamicasey </li></ul><ul><li># = hashtag, easy way to search for info on twitter. Example #SMCSFSV </li></ul><ul><li>RT = retweet. Example RT@tamicasey So excited to see my Intel friends today>>Me too </li></ul>
  17. 17. Tweet Lingo & Info <ul><li>D M is a direct message. It is seen only by recipient, but you must be following a person for it to work. Example: D@tamicasey my number is 650-340-1984 </li></ul><ul><li>Make sure to use URL shortener when tweeting links. a good one. Tweetdeck shortens URLs automatically. </li></ul><ul><li>Twitter location an interesting feature, use it wisely. </li></ul>
  18. 18. Twitter Lists <ul><li>Twitter allows you to curate and follow lists. </li></ul><ul><li>Start following a few popular lists. Listorious is a great place to browse Twitter lists </li></ul><ul><li>Build your own lists. There is a “New List” option on your Twitter homepage. </li></ul><ul><li>Create descriptive, unique and flattering list names. Make sure to mark your list as public. </li></ul><ul><li>Share your lists with your network and post them on Listorious . </li></ul>
  19. 19. Measurement <ul><li>Can I do my job better because of this tool – Twitter? </li></ul>
  20. 20. Contact <ul><li>Tami Casey </li></ul><ul><li>Kulesa Faul </li></ul><ul><li>650-340-1984 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @tamicasey </li></ul><ul><li> </li></ul>