GAP, INC: BANANA REPUBLIC, GAP, & OLD NAVYGap, Inc. owns multiple lifestyle brands with varying target audiences and price points. In terms of brands with physical locations, Banana Republic has the highest price point and most affluent demographic, while Gap has widespread mainstream appeal and mid-range prices, and Old Navy targets families and mothers who value affordability but don’t always want to sacrifice style.
URBN, INC.UBN, Inc. encompasses multiple lifestyle brands that target different personas, including Anthropologie, Free People and Urban Outfitters. Anthropologie targets professionals and more established women (career-oriented as well as family-oriented) with more disposable income, while Urban Outfitters caters to a youthful crowd interested in fast fashion, trends, music, and pop culture. Free People is incredibly niche with a bohemian/free-spirited aesthetic and higher price point than Urban Outfitters, but is not quite as all-encompassing as Anthropologie’s offerings, which include home goods, furniture and furnishings. The most expensive offerings from Urban Outfitters are interestingly not sold in their brick-and-mortar stores, but only online. Otherwise, their most expensive items are their Polaroid cameras, which are kept in very limited quantities. The interesting aspect about these three stores is that they were physically located within 100 feet of each other but maintained very distinct and separate identities, while Gap, Inc’s stores were physically removed from one another to perhaps create more distance.