Mktg404 internet marketing recommendation entry


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This Presentation gives you the reader an insight of how to use the Internet as a marketing tool for one's blogsite.

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Mktg404 internet marketing recommendation entry

  1. 1. GREAT PLACES TO EAT ON A BUDGEt<br /><br />Created by Tameka Thomas <br />July 27, 2011<br />Great Places to Eat on a Budget <br />
  2. 2. AGENDA<br /><ul><li>Perspective
  3. 3. Overview
  4. 4. Business Review
  5. 5. Recommendations
  6. 6. Rationale</li></li></ul><li> PERSPECTIVE<br /><ul><li>The internet is growing.
  7. 7. Consumers are changing: people want information instantly.
  8. 8. Marketers can upload information faster.
  9. 9. The Internet costs less than traditional media.</li></li></ul><li> OVERVIEW<br />BLOG TOPIC<br /><ul><li>This quirky food blog is a designed to attract individuals who have a passion for food. This is a chock full of dining exploits of restaurants I’ve eaten at. There are interesting adventures and restaurant reviews along with a list of links to other food and entertainment blogs.</li></ul>BLOG PERSONA<br /><ul><li>“The Foodie”</li></ul> Foodies are amateurs who simply love food for consumption, preparation, and news. Also, foodies want to learn everything about food, both the best and the ordinary, and personalities surrounding food.<br />
  10. 10. OVERVIEW<br />BLOG TITLES<br /><ul><li>India’s Taste- Indian cuisine.
  11. 11. Korea House- Korean cuisine
  12. 12. Ginger- Vietnamese cuisine
  13. 13. Wasabi- Japanese cuisine
  14. 14. Salad King- Thai cuisine
  15. 15. Vietnamese cuisine
  16. 16. Aji Sai- Japanese Buffet
  17. 17. Quesada Mexican Grill
  18. 18. Aroma- Indian cuisine
  19. 19. Symposium- European cuisine
  20. 20. These topics were chosen to cater to my Target Market.
  21. 21. The reviews were all done on ethnic restaurants.</li></li></ul><li> OVERVIEW<br /><ul><li>Facebook helps to generate traffic to your blog.
  22. 22. Twitter also helps to generate a buzz about your blog
  23. 23. Twitter is also easy to upload links to create buzz for your blog
  24. 24. YouTube helps for entertainment for your blog</li></li></ul><li>OVERVIEW<br /><ul><li>GOOGLE ANALYTICS
  25. 25. The metrics results were 6 page visits, 38 pageviews, average time of18 minutes spent on the blog site
  26. 26. ICEROCKET
  27. 27. On Icerocket, the blog ranked #481, total 60 hits and 57 visits</li></li></ul><li> OVERVIEW<br />BLOG GRADER<br /><ul><li>The performance on blog grader was a blog grade of 90 and ranked 68,520 out of 800,000.</li></ul>TWITTER GRADER<br /><ul><li>23 followers, 52 following, 13 updates, and ranked 5,956,308 out of 10 million tweeters.</li></li></ul><li>BUSINESS REVIEW<br /><ul><li>KEY LEARNINGS</li></ul>BLOG <br /><ul><li>Blogs with more visual displays perform better.</li></ul>FACEBOOK<br /><ul><li>The more people like your page, the more awareness it draws to your site.</li></ul>TWITTER<br /><ul><li>Blogs that send tweets tend to get more traffic to their sites.</li></ul>YOUTUBE<br /><ul><li>Blogs that contain YouTube videos makes it more appealing for viewership
  28. 28. INDICATED ACTIONS</li></ul>BLOG<br /><ul><li>Add more pictures or gadgets to make it more appealing.</li></ul>FACEBOOK<br /><ul><li>The like button is useful to generate feed to the blog.</li></ul>TWITTER<br /><ul><li>Useful for generating buzz or awareness for the blog</li></ul>YOUTUBE<br /><ul><li>Adds an entertainment element to the blog.</li></li></ul><li>RECOMMENDATIONS<br /><ul><li>BLOG
  29. 29. Add more gadgets
  30. 30. SEO
  31. 31. Make keywords relatable to blog
  32. 32. PPC
  33. 33. Improve my performance by researching Google Ad words
  34. 34. DISPLAY ADS
  35. 35. More appealing graphics that is not copyright infringement</li></li></ul><li> RECOMMENDATIONS<br /><ul><li>SOCIAL MEDIA
  36. 36. Tweet more about the blog
  37. 37. For Facebook, upload every post link for the blog
  38. 38. PR
  39. 39. Launch a release on July 20, 2011 through Pitch Engine.
  40. 40. The topic is Hot Summer 2011
  42. 42. The topic is Hot Spot Summer 2011 which is relevant to my blog
  44. 44. Send text messages with a link to my blog
  45. 45. Another effective Mobile marketing tool is an app for my blog to be downloaded by users.</li></li></ul><li> RATIONALE<br /><ul><li>A website is not necessary because the blog has its own URL.
  46. 46. The more visual and interactive your blog is, the better the performance.
  47. 47. Affiliate Marketing is not needed at this time because it is costly to have.
  48. 48. All the marketing tools explored, definitely lends to improving your blog.</li></li></ul><li>THANK YOU<br />GREAT PLACES TO EAT ON A BUDGET<br />