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Twitter for Entrepreneurs
T.A. McCann @tamccann tam@helpshare.com
@tamccann
Entrepreneur
+
Angel investor
+
Community member
How
(tools, techniques, iteration)
Why
(learning, connecting, leading)
@uwbuerk @tamccann
Always be learning
@uwbuerk @tamccann
Build relationships and community
@uwbuerk @tamccann
Become a thought leader
@uwbuerk @tamccann
Drive real business value
@uwbuerk @tamccann
Some of the top CEOs
@uwbuerk @tamccann
How do the top CEOs tweet?
Communicators, Amplifiers and Creators
Get a copy of the CEOs Landscape - http://bit.ly/1EgseeS
@uwbuerk @tamccann
@uwbuerk @tamccann
Quality vs.Quantity
Get a copy of the CEOs Landscape - http://bit.ly/1EgseeS
@uwbuerk @tamccann
http://www.ceo.com/social-ceo-report-2014-report/
@uwbuerk @tamccann
It’s about showing up
@uwbuerk @tamccann
Now it’s your turn
@uwbuerk @tamccann
So how do you do it…
• Get an account (duh)
• Pick a few topic areas you care about
• Find key influencers in your space
• Amplify their content (RT)
• Develop a perspective/create/participate
• Actively engage and iterate, authentically
@uwbuerk @tamccann
Social 5:3:2 rule
• Develop a good blend of social connection,
thought leadership and personality
• For every 10 posts;
– 5 about your space or vertical and influencers (RT)
– 3 – perspective - thoughts or place in the vertical
– 2 – personal – people want to know you too
https://blog.bufferapp.com/self-promotion-in-social-media
Add a good toolset
And, it takes work
@uwbuerk @tamccann
Tools
• Twitter for iPhone, Android…go mobile
• Buffer (or Hootsuite)+ browser add-in
• Tweetdeck – desktop Twitter client
• Topsy – find new influencers
• Feedly – read and repost
• Rival IQ – measure and improve
@uwbuerk @tamccann
Buffer
@uwbuerk @tamccann
Find thought leaders
@uwbuerk @tamccann
Find your top influencers (Rival IQ)
@uwbuerk @tamccann
Amplify other people
@uwbuerk @tamccann
Gather and share relevant information
@uwbuerk @tamccann
What content is working?
Do just 3 things…
T.A. McCann @tamccann tam@helpshare.com
Set up Twitter and Buffer
Create a routine and iterate
Follow 20-30 influencers
@uwbuerk
@uwbuerk @tamccann
Follow on links
• 5:3:2 and other posting rules of thumb - http://buff.ly/1DHC4C1
• Domo Social CEO report - http://buff.ly/1OkNvut
• Simply Measured Hashtag post - http://buff.ly/1OkNqXL
• Rival IQ CEO Landscape - http://bit.ly/1EgseeS
• For more, check out my blog – tamccann.com or follow me on twitter
@tamccann

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Editor's Notes

  1. So, I wanted a good toolset. I wanted to collect data on so I could iterate on new ideas and see what worked.
  2. I wanted a way to measure in the same ways I had done in swimming and in sailing. I wanted to measure me vs. me (over time), me vs. my peers and me vs. best in class…so I created my next software company, Rival IQ. - We do digital marketing analytics with a competitive edge. Or maybe more accurately, to give our customers a competitive edge. Our software aggregates marketing data about you and your competitors so you now know the answers to the questions; Am I good? Where do I rank? Who is doing the best? How do I know? Let me give you a limited example…