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T.A. McCann_ startupweekendclass_2011_product development


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Tips, tricks and tools I used to build Gist and other companies. Focused on internet or software product development.

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T.A. McCann_ startupweekendclass_2011_product development

  1. 1. T.A. McCann – create something great
  2. 2. Mental muscles…• Data accumulation• Resources, features, time• Pattern recognition• Decision making• Coordination• Communications• Measure• Critique, learn and repeat• Read Tim Ferris post regarding Noah Kagan (AppSumo) 2
  3. 3. Filling in the blanks… Customer Value prop Vision Feature set Business modelGist is a next-generation contact manager for business professionals, that combines all your contacts, alltheir updates so you can focus on who and what is most important and is monetized via premiumsubscription plans. 3
  4. 4. Filling in the blanks…• Better than…(existing way or competition)• What and how will you tell your friends…• All of this in 140 characters, actually 110 if possible 4
  5. 5. Copy the leaders (for some stuff) Marketing Positioning User/market data Feature priority Key thought leaders 5
  6. 6. A valuable target customer • Business professional • Places high value of relationships (>8/10) • Has significant (>50%) of key relationships outside company • >5 meetings/week with outside people (more/new is better) • Uses technology to gain information advantage • Actively builds and manages his network • Pays monthly information service fees (mobile, CRM, wiki, contact manager… (more is better)People like this include;T.A. • Roles include (execs, sales, recruiter, PR, journalists, lawyers…)Brad • Influencer of others and/or small teamsBuzzKendall • Technical, early but not bleeding edge adopterBrandtMilesDave Thomas • Often fits in GTD category as well • Reads books like “never eat alone” or “4 hour work week” • Attends “networking” events or activities 6
  7. 7. 7
  8. 8. Kevin Spidel "I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship."Managing DirectorPatriot Strategies Gist user since 11/03/09 – has invited 34 usershttp://patriotstrategies.comWashington, DC, USA5300 contacts, 1279 companies
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  10. 10. Vision to value 10
  11. 11. Product planning 11
  12. 12. Development process… 12
  13. 13. Do what you say 13
  14. 14. 14
  15. 15. Build for an 10 year old 15
  16. 16. Tool set• - mind maps• - wiki• - user targeting• - engaging directly with users• - capture early interest• - web user tracking• - support and new ideas from users• - quick mark-up of pages• 16
  17. 17. Crazy Egg - 17
  18. 18. Making it social…• Sign in with… (Facebook, Twitter, OpenID…)• Bring my friends…• Tweet my success…• Join the club… 18
  19. 19. Beta users• Engage them early, often and on a regular basis• Be hyper-critical of who gets in, when• Bring new users on in groups (200-1000) – test and measure (cohorts)• Build your user communications models (bi-weekly updates)• Help them find more users 19
  20. 20. The new influencer• Usually has a day job, writing for passion• Well connected and socially enabled• Selling to other influencers as much as customers• Easily co-opted with “first looks” and attention• Leverage your own influence to gain theirs 20
  21. 21. Make someone else the champion 21
  22. 22. Jump on someone else’s message 22
  23. 23. Track your influencers 23
  24. 24. 24
  25. 25. Set big goals Get connected Listen and learn Fail fast and iterate PersistGo make something great. T.A. McCann