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T.A. McCann – create something great<br />
Soft Labour<br />HelpShare<br />Microsoft<br />Polaris<br />MOD Systems<br />Jump2go<br />Vulcan<br />Gist<br />Lessons le...
Fail!<br />
4<br />WIN!<br />
VS.<br />Vision, Visualize, Plan, Operate<br />
Connectedness<br />
Listen to the conversation<br />
9<br />Too much information<br />Too many connections<br />Too little time<br />
3/9/10<br />10<br />
How Gist Works…<br />
Dashboard – what I need to know about my network<br />
Profiles – everything I need in one place<br />
confidential<br />Inside Outlook – integrated with my workflow<br />3/9/10<br />14<br />
confidential<br />Inside Salesforce – giving me the reason to call…<br />3/9/10<br />15<br />
iPhone – smart, relevant information, on the go<br />
Inside Lotus Notes…<br />
More Google - (Android – March, Gmail - May)<br />3/9/10<br />confidential<br />18<br />
A valuable target customer<br />Business professional<br />Places high value of relationships (>8/10)<br />Has significant...
Kevin Spidel<br />"I am the Managing Director of an international PR firm and am very active on the social web. Gist allow...
21<br />
Coverage<br />“..we expect sales personnel to flock to Gist, since the output provides a much richer portrait of contacts ...
Marketing <br />Find your connected, core user – engage early, often and deeply<br />Listen to the influencers (reference,...
24<br />
A very large market opportunity<br />Companies leading the (r)evolution<br />Google = inbox + “news” (news and ads)<br />F...
Set biggoals<br />Get connected<br />Listen and learn<br />Fail fast and iterate<br />Persist<br />Go make something great...
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Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann

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marketing, product development, Gist, gist.com, social media, entrepreneurship, UW, University of Washington, Technology MBA

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Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann

  1. 1. T.A. McCann – create something great<br />
  2. 2. Soft Labour<br />HelpShare<br />Microsoft<br />Polaris<br />MOD Systems<br />Jump2go<br />Vulcan<br />Gist<br />Lessons learned…<br />
  3. 3. Fail!<br />
  4. 4. 4<br />WIN!<br />
  5. 5.
  6. 6. VS.<br />Vision, Visualize, Plan, Operate<br />
  7. 7. Connectedness<br />
  8. 8. Listen to the conversation<br />
  9. 9. 9<br />Too much information<br />Too many connections<br />Too little time<br />
  10. 10. 3/9/10<br />10<br />
  11. 11. How Gist Works…<br />
  12. 12. Dashboard – what I need to know about my network<br />
  13. 13. Profiles – everything I need in one place<br />
  14. 14. confidential<br />Inside Outlook – integrated with my workflow<br />3/9/10<br />14<br />
  15. 15. confidential<br />Inside Salesforce – giving me the reason to call…<br />3/9/10<br />15<br />
  16. 16. iPhone – smart, relevant information, on the go<br />
  17. 17. Inside Lotus Notes…<br />
  18. 18. More Google - (Android – March, Gmail - May)<br />3/9/10<br />confidential<br />18<br />
  19. 19. A valuable target customer<br />Business professional<br />Places high value of relationships (>8/10)<br />Has significant % of relationships outside company<br />Uses technology to gain information advantage<br />Trained to pay monthly service fees<br />Blackberry/iPhone<br />Salesforce.com<br />LinkedIn Pro<br />Zoom Info/Hoovers<br />Roles include (execs, sales, recruiter, biz dev, VC, PR, journalists, lawyers…)<br />Influencer of others on small teams<br />Often fits in GTD category as well<br />Technical, early but not bleeding edge adopter<br />3/9/10<br />19<br />confidential<br />
  20. 20. Kevin Spidel<br />"I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship."<br />Managing Director<br />Patriot Strategies<br />http://patriotstrategies.com<br />Washington, DC, USA<br />5300 contacts, 1279 companies<br />Gist user since 11/03/09 – has invited 34 users<br />
  21. 21. 21<br />
  22. 22. Coverage<br />“..we expect sales personnel to flock to Gist, since the output provides a much richer portrait of contacts and companies than could be gleaned otherwise…supplying users with a ready excuse to stay in touch with customers and prospects.””<br />- Gartner Group, Cool Vendors in the High Performance Workplace, 2009, Matt Cain<br />“Gist, which we’ve already dubbed the power networker’s fantasy service for syncing social media data with email connections, has just launched their free iPhone app to tackle that challenge head on.”<br />- Mashable, Gist Launches iPhone App for Power Networking On the Go<br />“Gist already has a strong following among sales types because its algorithms can surface important contacts and flag folks they should be in touch with.”<br />- ZDNet Between the Lines, The business-to-business of Gist, Larry Dignan<br />“Gist works with Outlook and other email programs to keep users updated on news about contacts through social-network sites.”<br />- Wall Street Journal, Updating Office on the Cheap, Nick Wingfield<br />
  23. 23. Marketing <br />Find your connected, core user – engage early, often and deeply<br />Listen to the influencers (reference, repost, re-use, retweet)<br />Create your own compelling story (personal, product, plan)<br />Surf the buzzword waves (e.g. “social CRM”)<br />Be the brand<br />Read<br />Seth Godin<br />Clay Shirky<br />Chris Brogan<br />23<br />
  24. 24. 24<br />
  25. 25. A very large market opportunity<br />Companies leading the (r)evolution<br />Google = inbox + “news” (news and ads)<br />Facebook = social network + inbox<br />Twitter = “inbox” + social network<br />Personal Communications<br />Web content (news + UGC)<br />Social networks<br />A very big market<br />LinkedIn ~24M subscribers, projected revenue of $75-100M, $1B valuation <br />Salesforce ~1.2M subscribers, $600M in revenue and $3B market cap<br />RIM/Blackberry ~14M subscribers, $6B in revenue and $35B market cap<br />Exchange/Outlook ~300M subscribers, $4-6B in revenue<br />3/9/10<br />25<br />confidential<br />
  26. 26. Set biggoals<br />Get connected<br />Listen and learn<br />Fail fast and iterate<br />Persist<br />Go make something great.<br />

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