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Gist how CEOs can win with social media


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How CEOs and other executives can approach social media for themselves and their organization.

How to use Gist.
How to get started with Twitter.
Why it matters and may be critical to business suc

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Gist how CEOs can win with social media

  1. 1. T.A. McCann – CEOs and winning with social media…<br />
  2. 2. My personal background<br />Professional sailor (win, fail, win…big)<br />Soft Labour (data-driven web)<br />HelpShare ( community Q &A)<br />Microsoft Exchange (email and mobile)<br />Polaris Ventures (big data) <br />Vulcan Ventures (semantic search)<br />Gist<br />It has all been leading here…<br />
  3. 3. Have you heard of “social”…<br />3<br />None of the CEOs of Fortune Magazine’s top 100 global corporations have a social profile.<br />
  4. 4. Why this matters…<br />Learn and listen more efficiently<br />Amplify your ideas faster, cheaper and with credibility<br />Attain and retain the best people (social enabled)<br />The cycle builds on itself to max advantage<br />It is still early…<br />4<br />
  5. 5. Who do you want to sell your wine?<br />
  6. 6. The ripple effect….<br />6<br />
  7. 7. OMG, WTF, @, RT, #Win, +1 <br />
  8. 8. 8<br />
  9. 9. How Gist Works…<br />
  10. 10. In a daily email digest…<br />
  11. 11. Dashboard – what I need to know about my network<br />
  12. 12. Profiles – everything I need in one place<br />
  13. 13. Profiles – everything I need in one place<br />
  14. 14. Inside Outlook – integrated with my workflow<br />14<br />9/16/10<br />
  15. 15. Inside Gmail…<br />
  16. 16. Inside Lotus Notes…<br />
  17. 17. Inside Salesforce – giving me the reason to call…<br />
  18. 18. Mobile – smart, relevant information, on the go<br />18<br />9/16/10<br />
  19. 19. insight<br />V =<br />time<br />
  20. 20. 20<br />9/16/10<br />
  21. 21. What do I do next…<br />Get Gist <br />Connect to your inbox (Outlook)<br />Discover your network, focus on social influencers<br />Seek/find social influencers<br />Listen – amplify – contribute – create<br />532 strategy for your personal posts<br />5 about people/industry<br />3 about you/company or your perspective<br />2 personal<br />Spread this across your customer facing roles, then to everyone<br />
  22. 22.
  23. 23. « We know now that the source of wealth is something specifically human : knowledge. Applied to tasksthatwealready know how to do, itbecomes'productivity'. Applied to tasksthat are new and differentwe call it'innovation'. Onlyknowledgeallows us to achievethesetwo goals. »<br /><br />Peter Drucker<br />Management challenges of the XXIst Century-1999<br />