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Gist_ Keith Ferrazzi_Business Relationship Masters Academy


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Presented as part of Keith Ferrazzi's (of "Never Eat Alone" fame Business Relationship Masters course Includes topics like discovering your key influencers on social networks like Twitter, LinkedIn and Facebook, strategies for listening and accelerating social media content and maximizing the value of your professional network.

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Gist_ Keith Ferrazzi_Business Relationship Masters Academy

  1. 1. Making the most of your network<br />T.A. McCannFounder and CEO<br />
  2. 2. My background<br />Serial Entrepreneur <br />Active mentor and advisor<br />Microsoft Exchange<br />2<br />
  3. 3. 3<br />Too many inboxes<br />Too many connections<br />Too much information<br />Lack of focus<br />
  4. 4. But, there’s hope…<br />Your network holds the key to success<br />Information creates insights and advantages <br />Harness technology to accelerate success<br />4<br />
  5. 5. Strategies for leadership success<br />Be a “connector” (Section 2– “Never Eat Alone”)<br />Liberally make introductions with context<br />Share your expertise/ideas (e.g. or<br />Make yourself “public” and interesting (Section 4 - “Never Eat Alone”)<br />Gist Public Profile (<br />LinkedIn (<br />Establish “thought leadership” with content and connections<br />Twitter (@refrigeration) and Twitter lists<br />Blog (<br />Video/audio interviews (<br />5<br />
  6. 6. 6<br />
  7. 7. How Gist Works…<br />7<br />
  8. 8. Social Business Profile – everything I need <br />8<br />
  9. 9. Company Profiles – everything I need in one place<br />9<br />
  10. 10. Dashboard – what I need to know about my network<br />10<br />
  11. 11. Inside Outlook – integrated with my workflow<br />11<br />
  12. 12. Inside Gmail…<br />12<br />
  13. 13. Inside Salesforce – giving me the reason to call…<br />13<br />
  14. 14. Mobile – smart, relevant information, on the go<br />14<br />
  15. 15. Maximizing content value<br />Listen >> (learn)<br />Share >> (make connections)<br />Contribute >> (have an opinion)<br />Create >> (break new ground)<br />Content (e.g. Twitter) balance (for every 10 posts)<br />5 about your space/industry/peers –make people smarter<br />3 about your product/success – you play a role<br />2 personal – you are human<br />15<br />
  16. 16. A focus on influencers/mentors<br />16<br />
  17. 17. 17<br />
  18. 18. Summary<br />Be a public and establish thought leadership <br />Connect people to people and people to content<br />Listen>> share>> contribute >> create<br />Use technology to scale<br />Your network is the key to your success<br />18<br />
  19. 19. « We know now that the source of wealth is something specifically human : knowledge. Applied to tasksthatwealready know how to do, itbecomes'productivity'. Applied to tasksthat are new and differentwe call it'innovation'. Onlyknowledgeallows us to achievethesetwo goals. »<br /><br />Peter Drucker<br />Management challenges of the XXIst Century-1999<br />