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Founders Institute_Seattle_ strategies for market research

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Tools, strategies and ideas that startups can use to gain customer understanding and do inexpensive market research.

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Founders Institute_Seattle_ strategies for market research

  1. 1. T.A. McCann – create something great<br />
  2. 2. <ul><li>Know your customers
  3. 3. Create Personas
  4. 4. Engage directly early and often
  5. 5. Use surveys to quantify and test
  6. 6. Create ongoing user interactions/perception
  7. 7. Find and nurture the new influencers
  8. 8. Social success and promotion on 1XUX</li></ul>2<br />
  9. 9. A valuable target customer<br />Business professional<br />Places high value of relationships (>8/10)<br />Has significant (>50%) of key relationships outside company<br />>5 meetings/week with outside people (more/new is better)<br />Uses technology to gain information advantage<br />Actively builds and manages his network<br />Pays monthly information service fees (mobile, CRM, wiki, contact manager… (more is better)<br />Roles include (execs, sales, recruiter, PR, journalists, lawyers…)<br />Influencer of others and/or small teams<br />Technical, early but not bleeding edge adopter<br />Often fits in GTD category as well<br />Reads books like “never eat alone” or “4 hour work week”<br />Attends “networking” events or activities<br />3<br />People like this include;<br />T.A.<br />Brad<br />Buzz<br />Kendall<br />Brandt<br />Miles<br />Dave Thomas<br />
  10. 10. 4<br />Friends of Gist<br />(FOG)<br />
  11. 11. 5<br />http://www.surveymonkey.com/s/ZTH5BJR<br />
  12. 12. Kevin Spidel<br />"I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship."<br />Managing Director<br />Patriot Strategies<br />http://patriotstrategies.com<br />Washington, DC, USA<br />5300 contacts, 1279 companies<br />Gist user since 11/03/09 – has invited 34 users<br />
  13. 13. Copy the leaders (for some stuff)<br />7<br />Marketing<br />Positioning<br />User/market dataFeature priority<br />Key thought leaders<br />
  14. 14. The new influencer<br />Usually has a day job, writing for passion<br />Well connected and socially enabled<br />Selling to other influencers as much as customers<br />Easily co-opted with “first looks” and attention<br />Leverage your own influence to gain theirs<br />8<br />
  15. 15. Make someone else the champion<br />9<br />
  16. 16. Jump on someone else’s message<br />10<br />
  17. 17. Track your influencers<br />11<br />
  18. 18. 1XUX<br />Deliver value in seconds<br />Tweet my success<br />Build user communities<br />Create regular interactions<br />12<br />
  19. 19. 13<br />
  20. 20. Set big goals<br />Get connected<br />Listen and learn<br />Fail fast and iterate<br />Persist<br />Go make something great.<br />T.A. McCann<br />tam@gist.com<br />www.gist.com/tamccann<br />

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