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Novo profile 20100919[1]


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Novo profile 20100919[1]

  1. 1. To be the partner of choice for international young and trendy brands and the social platform for connecting China’s post 80’s urban youth 2 Draft Version: 2010-9-21 Mission Statement Distribution Network
  2. 2. Customer Profile Customer ProfilingCustomer Profiling • urban, modern • seek self expression, uniqueness, identity statement • trend-leading • chic, hip, original • medium to high level income
  3. 3. Group History NOVO Holding started out as a strategic prodigy of worldwide apparel maker and retailer TOPPY International in conquering the promising Chinese apparel market Established in June 2003 at Shanghai, China, and by leveraging on its parent group’s distribution network, NOVO has been commanding a breath-taking growth rate in China. In a span of 7 year’ time, NOVO has established more than 500 point of sales, operating and distributing over 50 international brands across 45 cities in China This phenomenal expansion is attributed to the group’s strategic brand portfolio development coupled with a brand new approach to distribution format and brand promotion NOVO Holding currently operates with five pillars which are comprised of Toppy Retail, Sixty China, NOVO Retail, NOVO Leasing, and NOVO Mania. The synergy created by five pillars would enable NOVO Holding to continue the explosive development and be the only one of its kind in China
  4. 4. • 2009 group turnover: US $155 million • Total number of point of sales in China: 500+ • Employees: 170 in head office, excluding branch offices, retail shops and warehouse Total employees: 2,500+ • Head office in Shanghai with regional offices in Beijing and Guangzhou Group Snapshot List of cities with Direct Operated Stores 1st tier 2nd tier 3rd tier Shanghai Nanjing Wenzhou Beijing Hangzhou Foushan Guangzhou Chendu Shenzhen Changchun Shenyang Dalian Harbin Chongqing Xian Qingdao Ningbo Shijiazhuang Taiyuan Changsha Guiyang Kunming Fuzhou Wuhan Xiamen Nanning
  5. 5. Store Network
  6. 6. Group Structure NOVO Concept Holding High-end Denim Shoes Sports Accessories Fast Fashion Retail Leasing Tradeshow The group has three pillars of business units – retail, leasing and tradeshow The retail business unit is segmented into 6 different divisions – high-end, denim, shoes, sports, accessories, and fast fashion Store Network NOVO MANIA
  7. 7. Group Structure Each brand is operated as an independent business unit with core team comprised of Brand Manager, Buyer, and Visual Merchandiser All the brands are also supported by shared service functions which include business development, franchising, marketing, retail operation, HR, IT, logistics, and finance The structure not only maintains the autonomy of brand development but captures the benefit of leveraging common shared functions Shared Resources Brand Manager Buyer Visual Merchandiser BU Brand xxx Business Development Marketing IT & logistics Franchising Retail Operation HR & Finance
  8. 8. Strong bargaining power in acquiring key locations in department stores/shopping malls with favorable rental terms due to diversity of our brand portfolio Comprehensive distribution channels with both direct own store network and franchising network across China Strong brand recognition and customer loyalty from fashion- conscious post-80’s generation in China One-stop service including tradeshow, store space leasing, retail operation, and sourcing for international fashion brands Experienced management team with extensive China retail background Group Strength
  9. 9. 170 stores in China 95% Direct POS 5% franchise Episode, Jessica, Jessica Red Episode – high end brand that features modern classic dressing for stylish and sophisticated ladies Jessica – mid to high end feminine brand which ensures superior quality, contemporary designs and value for money Jessica RED – mid level brand that offers clean and chic looks to young professionals who favor minimal yet distinctive designs Retail - High End Toppy Retail group operates retail network for in-house developed high-end brands Toppy Retail Division
  10. 10. Store : Episode, Jessica, Jessica Red
  11. 11. 130 Stores in China 70% Direct POS 30% Franchise Miss Sixty, Energie, Killah Miss Sixty – high end casual Italian female brand for 25-36 year olds. The brand is viewed as feminine, ironic, exuberant Energie – mid end casual Italian male brand for 20-30 year olds. It is very edgy eclectic in design Killah – mid end casual Italian female brand for 18-25 year olds. A younger more playful brand than Miss Sixty Sixty China is a joint venture between NOVO and Sixty SPA Retail - Denim Sixty China
  12. 12. Store : Miss Sixty, Energie, Killah
  13. 13. 28 stores in China 60% Direct POS 40% Franchise Replay - Italian premium denim and smart casual wear brand, lifestyle and authentic Replay Retail - Denim A joint venture will soon be formed between NOVO and Replay
  14. 14. Store : REPLAY
  15. 15. Retail - Denim 22 stores in China 80% Direct POS 20% Franchise Evisu - Japanese Heritage, high end denim brand with reputation in its traditional labor-intensive production methods and attention to details Evisu
  16. 16. Store : Evisu
  17. 17. Retail - Shoes 21 stores in China 100% Direct POS NOVO ME – Multi-brand store featuring limited edition footwear (e.g. Nike, Adidas) and fashion apparel on consignment Local sourcing to expand the business NOVO ME
  18. 18. Store : NOVO ME
  19. 19. Retail - Shoes 2 stores opened in 2010 100% Direct POS Energie Shoes – Shoes concept store with 50% merchandise in shoes, 25% in tops and 25% in pants Energie is planning to open 6+ shoe stores next year Energie
  20. 20. Store : Energie Shoes
  21. 21. Retail - Shoes Replay Planning Replay shoes corner opening from 2011
  22. 22. Retail - Sports 2 stores opened in 2010 100% Direct POS Billabong – Australia’s leading apparel brand targeting active participants in surf and extreme sports and people who desire to be identified with its cool image. The Billabong group is a public company in Australia Nixon - Accessories brand with a variety of fashion- conscious watches and headphones for the youth lifestyle market. Nixon was acquired by Billabong group in 2006 Billabong & Nixon A joint venture will soon be formed between NOVO and Billabong Group
  23. 23. Store : Billabong and Nixon
  24. 24. Retail - Accessories 63 stores in China 40% Direct POS 60% Franchise LeSportsac - Casual accessories brand with collection of fold-in-a-pouch nylon bags and luggage LeSportsac
  25. 25. Store : LeSportsac
  26. 26. Retail - Accessories Italian lifestyle brand Soft deco oriented Price positioning: 30%- 50% above IKEA Store size: 350 sqm – 600 sqm Store opening in 2011 Coin Casa is a subsidiary of of largest retail group (Gruppo Coin SPA) in Italy Coin Casa A joint venture will soon be formed between NOVO and Coin Casa
  27. 27. Retail – Fast Fashion OVS Industry 7 stores opened in 2010 100% Direct POS Italian fast fashion brands with annual turnover 1.5B EUR Wide age segment coverage and wide category offering (men, women, kids, accessories) Low price similar to H&M OVS Industry is a subsidiary of largest retail group (Gruppo Coin SPA) in Italy A joint venture will soon be formed between NOVO and OVS Industry
  28. 28. Store : OVS
  29. 29. Current Stores Shanghai Raffles City 2500sqm Shen Zhen MIXC 3300sqm Cheng Du Top City 3000sqm Shanghai Super Brand Mall1000sqm Shanghai 889 4500sqm Hang Zhou MIXC 4200sqm Guang Zhou Zheng Jia 3000sqm Upcoming Stores Beijing Wang Jin 31250sqm Chong Qing Jia Fang Bei 34000sqm Cheng Du MTR 3500sqm Hang Zhou Convention 11000sqm NOVO Leasing NOVO Leasing group sub-leases retail spaces in prime locations to young and trendy brands and has become one of the coolest shopping destinations for post-80’s generation in China
  30. 30. About NOVO Leasing Brand SelectionBrand Selection Jeans / Denim Miss Sixty, Energie, Evisu, Replay, G-Star, Salsa, True Religion, Antik, Sacred Blue, Tough, Parasuco, Chevignon, Levi’s….. Footwear / Limited Editions Nike + Nike White Label, Adidas + Adicolor, Puma + Miharu, Onitsuka Tiger, Lacoste, Converse Japan collection, New Balance 574, Birkenstock, Evisu…. Hi-Fashion Itsus, Ecko, Laundry, Stussy, Replay, Guru, Energie Olive des Olive, Nice Claup, Heroic Rendezvous, Pink Army Accessory / Lifestyle Lids, Playboy bags & acc, BCBG, Katharine Hamnett watch, Rouge Power
  31. 31. Opened date: 2003 Dec. Area: 2,384 sqm First concept store opened in China 32 Draft Version: 2010-9-21 Shanghai Raffles City Store
  32. 32. Shanghai Raffles City Store
  33. 33. Shenzhen MIXC Store Opened date: 2005 Jan. Area: 4,174 sqm Second concept store opened in China 34 W. ON&ON 34 Draft Version: 2010-9-21
  34. 34. Shenzhen MIXC Store
  35. 35. Opened date: 2007 Jan. Area: 1,974 sqm Third concept store opened in China W. ON&ON 36 Draft Version: 2010-9-21 Chendu Top City Store
  36. 36. Chendu Top City Store
  37. 37. Shanghai Super Brand Mall Store Opened date: 2007 Apr. Area: 1,000 sqm Fourth concept store opened in China PINK MARS 38 Draft Version: 2010-9-21
  38. 38. Shanghai Super Brand Mall Store
  39. 39. Shanghai Plaza 889 Store Opened date: 2010 Apr. Area: 4,239 sqm 5th concept store opened in China W. ON&ON
  40. 40. Shanghai Plaza 889 Store
  41. 41. Hangzhou MIXC Store Opened date: 2010 May. Area: 5,003 sqm 6th concept store opened in China W.
  42. 42. Hangzhou MIXC Store
  43. 43. Guangzhou Zhengjia Store Opened date: 2010 July. Area: 3,299 sqm 7th concept store opened in China W.
  44. 44. Guangzhou Zhengjia Store
  45. 45. Upcoming Store – Chongqing Jiefangfei Opened date: 2010 Dec. Area: 34,728 sqm
  46. 46. Chongqing Jiefangfei Store Design
  47. 47. Upcoming Store - Beijing Wangjing Opened date: 2011 Apr. Area: 31,000 sqm
  48. 48. Beijing Wangjing Store Design
  49. 49. Young Trendy Trade Show The largest platform in China to connect fashion brands, department stores, shopping malls, distributors, and fashion professionals 150+ international fashion brands 300+ department stores and shopping malls 200+ media 1000+ potential franchisees NOVO MANIA NOVO Mania group opeates fashion tradeshow and establishes a gateway for international young and trendy brands to enter China
  50. 50. Future Development Strategy Establish NOVO Mania as the gateway for new international fashion brands to enter China Expand NOVO brand portfolio by acquiring exclusive distribution rights of international fashion brands Expand NOVO distribution network by acquiring prime locations across China Connect with youth through online and offline activities to enhance customer loyalty Launch e-commerce platform as another distribution channel for international fashion brands Looking Forward