Get started with Online Marketing! TAMARA BARANOVA TJCONSULTING
Are there too many ways? Offline advertising Online advertising PR Networking So what’s Social media right for A rticles YOUR Blogging Email newsletters business? Website SEO Events and exhibitions And MANY MANY MORE!
Online Marketing Toolkit Social media: Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram; Email Marketing SEO Pay per click Blogging Article marketing Affiliate marketing Video marketing
Benefits of Online Marketing Affordable - doesn’t require a large budget Viral – messages are easily shared Brand enhancement– build online reputation Builds Credibility – user generated endorsements Increased Traffic – drives traffic to your website Engages Customers – connect and respond in real- time
Marketing Triangle = Strategy Right MessageRight Market Right Media
Right Market = Your Ideal Client Who are they? What do they do? Where do they live? What do they read, watch, use? Why do they need you? When do they need you? How will they know they need you?
Right Message = Your Content Social media campaigns Newsletters Offers Product descriptions Website pages “So what do you do?”
Right Media = The Toolkit PR? Offline? Online? Social media? It is determined by your MARKET, not your preference or what others said you should be doing...
Why are you doing it? Create your marketing goals: SPECIFIC MEASURABLE ACHIEVABLE REALISTIC TIME-BOUND
So the “getting started” plan is...1. Conduct your market research2. Build the triangle / strategy3. Establish your goals4. Break it down into actions5. Diarise the actions / seek help6. Continually evaluate & measure7. Business’s changed? Back to step 1!
About TJConsulting Online Marketing Mentoring You want to do it yourself You have a team to help you You need strategy/advice/hands-on tech support You need training Online Marketing Support & Maintenance Done-for-you services, design, set up Social media maintenance Training, reporting
Get in touch for a FREE audit!1. @tamarabaranova – Twittter2. Facebook.com/TJConsultingVirtualAssistant3. Linkedin.com/in/tamarabaranova4. www.tjconsulting.co.uk5. 020 3468 8594 – leave a message6. firstname.lastname@example.org. 07841677968 – call or text