Snuggie Presentation

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Snuggie Presentation

  1. 1. Team 41: The Better Than Yous
  2. 2.  IndustryOverview  Product Analysis  Financial Analysis  Strategic Recommendations  Future Opportunities
  3. 3. Static cling Collects food crumbs Enables maximum fatness Allows you to talk to friends you do not yet have
  4. 4. Turns small children into Jawas
  5. 5. Snugginess Snugtastic Snuggability 7S Analysis Snug 2.0 Snug factor Snugtritional Snugelocity value
  6. 6. Balanced scorecard • Expert Witness: Matt Redmond Important questions: • Do your coworkers suck? • Do you get paid above minimum wage?
  7. 7. Poop Poop Poop Poop
  8. 8. Threat of New Entrants Buyer Supplier Power Power Threat of Substitutes
  9. 9. Intimacy prevention  Result: reduced baby snuggie purchases 
  10. 10. Mintel Data: 
  11. 11. Snuggie
  12. 12. Time Spent Low High Snuggie High Enjoyment Low Integrated 2nd Semester Project Project
  13. 13. = MC MR
  14. 14. Park Place / Boardwalk Problem  › Premium pricing › Versioning Mediterranean / Baltic  › International opportunities › Emerging markets
  15. 15. FREE BOOK LIGHT
  16. 16. Efficient Network Web 2.0 Synergies Long Tail Frontier Effect Two-Sided Information Slack Hold-Up Incentives Markets Asymmetry Corporate Social Monetize Commoditize Process Flow MR = MC Responsibility Disruptive Silo Bundling Innovation Recession Technology
  17. 17. Key Points: of Market Penetration •Importance • Tap the Sweet Spot •First Mover Advantage •“Monetize” Stupid People •Snuggie 3.0

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