Field notes from my experience with a better way to build software -- as practiced at Menlo Innovations in Ann Arbor Michigan through the practice of High-tech Anthropology(TM) and Agile/ XP development in the Menlo Software Factory (TM). Presented on January 6, 2009 to Berliner Bibliothekswissenschaftliches Kolloquium (BBK) (http://www.ibi.hu-berlin.de/institut/veranstaltungen/bbk/bbk-archiv). BBK is a seminar under the auspices of the Institut für Bibliotheks- und Informationswissenschaft (IBI) at Humboldt University in Belrin (http://www.ibi.hu-berlin.de/).