Malcolm Forbes - TALK Innovation and Transformation


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Presentation by Malcolm Forbes, Council member of the RSA at the TALK Innovation and Transformation event in London on October 14th, 2008.

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  • Malcolm Forbes - TALK Innovation and Transformation

    1. 1. ORGANISATIONAL CHANGE AND SOCIAL NETWORKING RSA Networks Project A personal view Malcolm Forbes
    2. 2. Bit of background… 1754 - William Shipley's bright idea William Shipley, a drawing master living in Northampton, founds a new society, based on the idea of using 'premiums' to support improvements in the liberal arts and sciences, and to stimulate enterprise for the common good.  Premiums were cash prizes, awarded for merit, and from 1756 medals were also awarded. The Society, then known as the Society for the Encouragement of Arts, Manufactures and Commerce, has its first meeting at Rawthmell's Coffee House, Covent Garden.
    3. 3. Purpose, vision & strategy In the light of new challenges and opportunities for the human race, the RSA seeks to develop and promote new ways of thinking about human fulfilment and social progress.  We do this by providing a platform for ideas and debate, a programme of innovative research and development, and through the activities of our 27,000 strong Fellowship .  By combining thought leadership, social engagement and powerful forms of collaboration, the RSA can make a vital and unique contribution to civic capacity. RSA – Year of change 2007
    4. 4. Re-inventing the organisation <ul><li>2007 – New CEO and 360 o Project Launched </li></ul><ul><li>Project aim: </li></ul><ul><li>To transform the Fellowship into a powerful network striving for human progress </li></ul><ul><li>Key Tool: </li></ul><ul><li>Social Networking – “engine of change” </li></ul><ul><li>Early Adopters: </li></ul><ul><li>Created OpenRSA on Facebook and regular meetings </li></ul><ul><li>RSA Actions: </li></ul><ul><li>Prototype Networks site, meetings and major event 22 nd November 2007, staff re-structuring </li></ul>
    5. 5. Open RSA – Early Adopters <ul><li>Tended to be web savvy and involved in social networks already </li></ul><ul><li>Used ‘open source’ – facebook, google apps, typepad etc </li></ul><ul><li>Welcomed by RSA staff and trustees </li></ul><ul><li>Used as a sounding board by RSA </li></ul><ul><li>Emerging differences over ‘openness and control’ </li></ul><ul><li>Critical of RSA proprietary ‘Networks Platform’ </li></ul>Set of RSA ‘fellow-travellers’ who were heavily involved in the initial project at the RSA
    6. 6. OpenRSA – Open tools
    7. 7. OpenRSA – Open Tools
    8. 8. OpenRSA – Open tools
    9. 9. RSA Networks <ul><li>Based on a ‘workflow’ of ideas into action (Projects) </li></ul><ul><li>Connecting up the members (fellowship) through social networking tools and face to face </li></ul><ul><li>Using the ‘wisdom of crowds’ to ‘peer review’ ideas and proposals </li></ul><ul><li>Supported and evaluated by NESTA in 2007-08 </li></ul>… is the project aimed at changing the way the RSA operates and relates to its members (fellows) in order to achieve its aims. The online platform is a key part of this.
    10. 10. Prototype Online Platform
    11. 11. RSA Networks 2008
    12. 12. Achievements <ul><li>Staff re-structuring taken place with more focus on support to fellowship engagement </li></ul><ul><li>Vigorous debate and awareness of the change </li></ul><ul><li>RSA Networks platform under test </li></ul><ul><li>Lots of new projects emerging </li></ul><ul><li>Some spin off outside of the RSA – eg Membership Project </li></ul><ul><li>Growth in numbers of fellows and profile of RSA </li></ul>One year on the RSA has come a long way and aims to launch the new Networks platform by November 2008
    13. 13. Challenges <ul><li>The new platform has not performed well in test </li></ul><ul><li>It has been hard on the RSA staff with some ‘attrition’ </li></ul><ul><li>The social networking tools still only used by the minority </li></ul><ul><li>Not yet fully embedded in the organisation – or even the website </li></ul><ul><li>Differences over ‘openness and control’ </li></ul><ul><li>Backlash from the ‘conservative majority’ </li></ul>After 18 months there are inevitably a number of challenges that are being recognised and some are even being tackled!
    14. 14. Where are we now? Stuck in the chasm or moving from control to collaboration??
    15. 15. Links <ul><li>Some links that are related to the RSA Networks Project. </li></ul><ul><li>RSA Site: </li></ul><ul><li>Open RSA Site (Mainly links): </li></ul><ul><li>Open RSA Group : </li></ul><ul><li>David Wilcox: </li></ul><ul><li>Article on RSA Networks: </li></ul><ul><li>The Membership Project: </li></ul><ul><li>Nesta: </li></ul>
    16. 16. Malcolm Forbes [email_address] Regenesys Ltd +44 20 77 37 49 75