Switch case study Singapore Economic Development Board - English


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The Singapore Economic Development Board is a key driver of the city state's economy, helping businesses from around the world succeed in Asia. Here's how content marketing agency Switch helps them engage with key international decision makers. English version.

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Switch case study Singapore Economic Development Board - English

  1. 1. Case Study Singapore Economic Development Board
  2. 2. Intelligence Client: Singapore Economic Development Board Communication Tool: Singapore Business News Frequency: Quarterly Objectives: Sales / External Communications / Engagement Target Audience: Business talktoswitch.com ~ 01 ~
  3. 3. Building business.
  4. 4. Overview The Singapore Economic Development Board (EDB) is the lead government agency shaping Singapore to become the global business centre. It is responsible for delivering inward investor-value as well as business to companies in Singapore. Fundamentally, EDB creates jobs and economic opportunity for the people of Singapore. In the process, it is building Singapore’s future. talktoswitch.com ~ 02 ~
  5. 5. Promoting a nation.
  6. 6. The Challenge Switch was invited by the Singapore Economic Development Board to produce a new and improved version of their online newsletter, Singapore Business News. The mandate was to make it a more effective marketing tool – engaging with, and promoting the country to, globally influential professionals and heads of international business, with a view to inbound investment. talktoswitch.com ~ 03 ~
  7. 7. Reaching a global audience.
  8. 8. The Solution Switch changed Singapore Business News’ design to make it easier to read. Not a bad starting point. We then set about enriching its content in order to make it more appealing to the target audience. That meant more opinion, more analysis, and less hardsell; transforming a simple newsletter into a useful thought-leadership tool with a digital broadcast distribution to 50,000 people worldwide. talktoswitch.com ~ 04 ~
  9. 9. Growing the relationship.
  10. 10. The Result The feedback from the client has been phenomenal. EDB has doubled the size of the publication, while commissioning Switch to provide a wide range of ongoing content for its website – including additional thought-leadership pieces, case studies for the most significant Singaporean industries, and market intelligence for potential partners. The relationship continues to grow. talktoswitch.com ~ 05 ~
  11. 11. Reaching new heights.
  12. 12. Testimonial Bringing to the table a wealth of experience in editorial production, design and copywriting, Switch has consistently met our publication deadlines smoothly, and delivered an exemplary quality of work, each and every time. Even when facing the grunt of tight production timelines, Switch has proven it is versatile and efficient, accommodating even urgent, on-thefly requests without compromising on the quality of work. For your design and content creation projects, we would highly recommend Switch as the choice agency to fulfil your requirements. Gibryon Tan Project Officer Marketing & Communications Singapore Economic Development Board talktoswitch.com ~ 06 ~
  13. 13. SEDB Singapore Business News – online newsletter 1 complete redesign 2x - newsletter doubled in size 50,000 distribution worldwide
  14. 14. Always talking about you. If you want your customers in Asia and the Middle East to talk about you, you need to talk to us. talktoswitch.com Switch Limited Switch Communications Switch Limited 1103A, Business Central Towers Dubai Media City PO Box 24173 Dubai, UAE 48b Amoy Street Singapore, 069874 Al Fardan Office Tower Office 950, 9th Floor Al Funduq 61 PO Box 31316 Doha, Qatar Office: +971 4435 5711 Mobile: +971 55711 8499 Email: charlie@switch.ae Office: +65 6438 1998 Mobile: +65 9005 4753 Email: owen@switchsg.sg Direct: +974 4410 1719 Mobile: +974 7786 3136 Email: ridwaan@switch.qa