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Types of innovation a 3D model

Combining various innovation types into a 3D model to simplify thinking on innovation along 3 axes: object of innovation, method of iinovation and impact of innovation to end up with 8 categories, which are illustrated in this introduction slideshow.

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Types of innovation a 3D model

  1. 1. types ofinnovation -a 3D modelimpactdisruptivesustainingMOclosed openobjectsupporting processcore process
  2. 2. photo credit: Wordlethe manylabels &views oninnovationrisk blurringthings...
  3. 3. But thevarious labelscan beclustered intothreecategories...object: what is being innovated?MO: how is this innovation pursued?impact: what is the effect on themarket or ecosystem?
  4. 4. objectMOimpactproduct serviceoperationsHRmissionbusiness modelfinancedeliverystrategybrandblue oceanmaintain marketshareserendipityinternal R&Dbuy IPbuyknowhowbuycompanyideavendorscrowdsourcingend-user inputanthropologyshare IPset new industrystandardincreased customersatisfactionmarketingtrial and error
  5. 5. … which canbe brokendown percategory intotwo aspectsobject: core or supporting process inthe Porter value chain
  6. 6. … which canbe brokendown into twoaspects percategoryobject: core or supporting process inthe Porter value chainsupportingprocessescoreprocesses
  7. 7. … which canbe brokendown into twoaspects percategoryobject: core or supporting process inthe value chainMO - open or closedimpact - disruptive or sustaining
  8. 8. … whichtranslates into a3D model forinnovationtypesimpactdisruptivesustainingMOclosed openobjectsupporting processcore process
  9. 9. corecloseddisruptiveexamplelight bulbimpactdisruptivesustainingMOclosed openobjectsupporting processcore processX
  10. 10. coreopendisruptiveexampleintroduction of LinuximpactdisruptivesustainingMOclosed openobjectsupporting processcore processX
  11. 11. coreclosedsustainingexamplebigger flatscreen TV inexisting product lineimpactdisruptivesustainingMOclosed openobjectsupporting processcore processX
  12. 12. coreopensustainingexamplenew feature on open-source appimpactdisruptivesustainingMOclosed openobjectsupporting processcore process X
  13. 13. supportingcloseddisruptiveexamplenew customized ITplatform allows shortertime-to-marketimpactdisruptivesustainingMOclosed openobjectsupporting processcore processX
  14. 14. supportingopendisruptiveexamplenew open source ITplatform allows shortertime-to-marketimpactdisruptivesustainingMOclosed openobjectsupporting processcore processX
  15. 15. supportingclosedsustainingexampleintuitive intranetinterfaceimpactdisruptivesustainingMOclosed openobjectsupporting processcore processX
  16. 16. supportingopensustainingexampleindustry-widedeveloped softwarefor HRimpactdisruptivesustainingMOclosed openobjectsupporting processcore processX
  17. 17. for more materials and insighttalkthefloor.comcorporate communication trainingPhoto credits/FlickR heroes:Matti Mattila; takomabibelot; TooFarNorthclick to read CC 2.5 policyphoto credit: FlickR – Matti Mattila

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Combining various innovation types into a 3D model to simplify thinking on innovation along 3 axes: object of innovation, method of iinovation and impact of innovation to end up with 8 categories, which are illustrated in this introduction slideshow.

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