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ESSILOR IMPULSE 2012

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ESSILOR IMPULSE 2012

  1. 1. Social Media - mehr Durchblick!
  2. 2. Tim Schlüter• TV-Journalist und Moderator (NDR, ARD)
  3. 3. Tim Schlüter• TV-Journalist und Moderator (NDR, ARD)• Ehemaliger Social Media Anfänger
  4. 4. Tim Schlüter• TV-Journalist und Moderator (NDR, ARD)• Ehemaliger Social Media Anfänger• Buchautor „30 Minuten Twitter, Facebook, XING & CO.“
  5. 5. Tim Schlüter• TV-Journalist und Moderator (NDR, ARD)• Ehemaliger Social Media Anfänger• Buchautor „30 Minuten Twitter, Facebook, XING & CO.“• Initiator .de
  6. 6. Social Media und Sie?
  7. 7. Social Media - mehr Durchblick??Cool! Umsatzmaschine! Furchtbar!Untergang des Abendlandes! Datenkraken!!Superkommunikation! GläsernerMensch SPAß!! …usw …usf.
  8. 8. Social Media - mehr Durchblick!1. Einbettung2. Einblick3. Strategie
  9. 9. Social Media - mehr Durchblick!1. Einbettung2. Einblick3. StrategieHerausforderung: Worüber reden wir ?
  10. 10. Social Media - mehr Durchblick! Staat / Gesellschaft
  11. 11. Social Media - mehr Durchblick! Staat / Gesellschaft Privatperson
  12. 12. Social Media - mehr Durchblick! Staat / Gesellschaft Privatperson Unternehmen
  13. 13. Social Media - mehr Durchblick! Staat / Gesellschaft
  14. 14. Social Media - mehr Durchblick! Staat / Gesellschaft
  15. 15. Olaf Forner
  16. 16. „Die Leute sind süchtig nach Nachrichten.“
  17. 17. Social Media in der Schule. 7. 8. 9.Gesamt (absolut) 176 149 135In einemNetzwerkGesamtzeit /Woche
  18. 18. Social Media in der Schule. 7. 8. 9.Gesamt (absolut) 176 149 135In einem 93% 97% 98%NetzwerkGesamtzeit /Woche
  19. 19. Social Media in der Schule. 7. 8. 9.Gesamt (absolut) 176 149 135In einem 93% 97% 98%NetzwerkGesamtzeit / 7h 14h 18hWoche
  20. 20. „Ich verkaufe 50% weniger als noch 2005.“
  21. 21. „Ich verkaufe 50% weniger als noch 2005.“
  22. 22. Social Media - mehr Durchblick! Gesellschaft Jetzt erfahren wir mehr.
  23. 23. Social Media – mehr Durchblick!
  24. 24. Social Media – mehr Durchblick!
  25. 25. Social Media - mehr Durchblick! Gesellschaft Jetzt kommt mehr ans Licht.
  26. 26. Social Media - mehr Durchblick! Unternehmen Jetzt kommt mehr ans Licht.
  27. 27. Social Media - mehr Durchblick! Unternehmen Jetzt kommt mehr ans Licht.
  28. 28. Social Media - mehr Durchblick! Unternehmen „Shit-Storm“
  29. 29. Social Media - mehr Durchblick! Unternehmen „Shit-Storm“
  30. 30. Social Media - mehr Durchblick! Unternehmen
  31. 31. Unternehmen
  32. 32. Unternehmen
  33. 33. Unternehmen
  34. 34. Unternehmen
  35. 35. Unternehmen
  36. 36. Unternehmen
  37. 37. Unternehmen10 Millionen Leser
  38. 38. Steht die Abwehr?Unternehmen
  39. 39. DO NO EVIL
  40. 40. DO NO EVIL
  41. 41. DO NO EVIL
  42. 42. Steht die Abwehr?Unternehmen - Regelmäßige Eigensuche.
  43. 43. www.kurrently.com
  44. 44. Steht die Abwehr?Unternehmen - Regelmäßige Eigensuche - Social Media Policy
  45. 45. Social Media PolicyUnternehmen - Was DÜRFEN meine Mitarbeiter in Sozialen Medien – und was nicht? - Was SOLLEN meine Mitarbeiter in sozialen Medien?
  46. 46. Ihre ChanceUnternehmen - Nur 19% der Unternehmen in Deutschland haben eine Social Media Policy.
  47. 47. Die Abwehr steht.Unternehmen - Regelmäßige Eigensuche - Social Media Policy
  48. 48. Die Abwehr steht.Unternehmen
  49. 49. Unternehmen
  50. 50. Unternehmen
  51. 51. Unternehmen
  52. 52. Wie greift man an?Unternehmen
  53. 53. 14. Juni 2009, Sylt.
  54. 54. 07. Juni 2011, Hamburg.
  55. 55. Social Media - mehr Durchblick! Privatmensch
  56. 56. Social Media: Kneipen im Netz
  57. 57. Social Media: Kneipen im Netz
  58. 58. Wie funktionieren soziale Medien?
  59. 59. Wie funktionieren soziale Medien?
  60. 60. Wie funktionieren soziale Medien?
  61. 61. Social Media: Kneipen im Netz
  62. 62. Social Media: Kneipen im Netz
  63. 63. Facebook „Seite“
  64. 64. Social Media: Kneipen im Netz
  65. 65. Social Media: Kneipen im Netz
  66. 66. Social Media: Kneipen im Netz
  67. 67. Social Media: Kneipen im Netz
  68. 68. Social Media: Kneipen im Netz
  69. 69. Social Media: Kneipen im Netz
  70. 70. Social Media: Kneipen im Netz
  71. 71. Social Media: Kneipen im Netz
  72. 72. Social Media: Kneipen im Netz Optiker
  73. 73. Social Media: Kneipen im Netz
  74. 74. Social Media - mit Durchblick!
  75. 75. email@interessent.com
  76. 76. email@interessent.com Rolle?
  77. 77. Rolle?Unternehmen? Marke? Produkt? Person?„Inhaltsportal“?
  78. 78. email@interessent.com Rolle?
  79. 79. email@interessent.com Ziele
  80. 80. Setzen Sie Ziele.66% der deutschen Unternehmenhaben keine.
  81. 81. Mögliche Ziele:Mehr junge KundenMehr ältere KundenMehr FamilienMehr StudentenMehr gute Azubi-Bewerbungen
  82. 82. Zusammenfassung
  83. 83. email@interessent.com Ziele?
  84. 84. email@interessent.com Rolle?
  85. 85. email@interessent.com Erfolg!
  86. 86. Steht die Abwehr?Unternehmen - Regelmäßige Eigensuche - Social Media Policy
  87. 87. Steht der Angriff?Unternehmen - Homepage als Zentrum. - Wählen Sie Rollen. - Setzen Sie Ziele. - Erreichen Sie sie!
  88. 88. Viel Erfolg! …Antworten gleich Fragen? hier oder kostenlos auch auf talk-social.de

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