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Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency “Seven Keys to Social Media Success” facebook.com/talkingfinger

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Social Media Marketing AgencyErik Granato Chris Durso Bill DeRosa Dana Bereza

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Key 1: How to create synergy between your social and traditional media Key 2: How to pick the RIGHT social networkKey 3: How to plan and execute a results-driven social media campaign Key 4: How to create compelling content Key 5: How to measure and evaluate results of your social media campaignKey 6: How to get the best return on investment Key 7: Best and worst practicesSo many keys are inter-related. We will point outthe important factors for each key and some will cross over

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Key 1: How to CreateSynergy Between your Social and Traditional Media

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SYNERGY No Longer Can You Survive On One Advertising or Marketing Initiative or Platform. With Leaps in Technology, Expectations of Prospectsand Clients, and Social Interconnectivity, We Must Have Multiple Streams of Attraction and Engagement

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NO Ad/Marketing Should Be Living In A SiloSocial Traditional

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Ad/Marketing Mediums “Traditional” “Social” About 14% trust About 78% trust Rapid exposure Slow exposureLittle Engagement Full EngagementDifficult to “Share” Based on “Sharing” SegmentedGeneral Population Population Yin-Yang of Media

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Let “Traditional” offset socialmedia’s scale issue and allowsocial media to engageprospects and clients in Balancea RELATIONSHIP. If You Only Use Social, You Will Lose Marketshare If You Only Use Traditional, You Will Lose Marketshare

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Add social icons to ALL newspaper,magazine and printed ads, brochures... In fact, it should be on ALLprinted material even trade show graphics!

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Add all icons to your business cards as well as their URL’sthe same as your phone, email and website Give people multiple points of contact!Let THEM choose how they want to connect!

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Your website needs some love too!An Up to Date, Clean, SEO Friendly, Branded Website will ALWAYS be Paramount!

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It should also be in your email signatures

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Key 2: How to Pick theRIGHT Social Network(this will also help with ALL other Keys!)

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1. Define Your Target AudienceAge Education Gender HobbiesLocation Career/JobNever Before Could We Gather So Much InformationAbout People!

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2. What Are Your Goals?Brand Awareness Building Advocacy Thought Leader/Authority More Customers/Clients Building Strategic PartnershipsPS: INCREASED PROFITS ARE NOT A GOAL, THEY ARE A RESULT OF GOAL SETTING!

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3. How Much Time Per Week Can You Invest Internally? Be Realistic! Be Specific!How Long Will It Take To Create Content? Can You Reduce Other Marketing Initiatives? Include ALL Personnel That Can Contribute How Much To Outsource?

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4. What Other Marketing Initiatives Are In Place?List ALL Online Assets List ALL Traditional Assets -Website -Newspaper Ads -Adwords -Printed Materials -Shopping Carts -Magazine -Enews -Brochures/Literature -PR Initiatives -Trade ShowsList All Current Social Media Assets -Facebook Pages -Twitter -Pinterest

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You have defined... 1. Audience 2. Social Goals 3. Amount of Time Available 4. Other Marketing Initiatives Besides Helping to Create aStrategy,This Helps Determine Which Network Will Work Best For You Brief BASIC Examples...

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Broad DemographicsB2C with B2B componentTypically Central Platform 75% Women PERFECT for products Show Your PersonalityB2B with B2C ComponentThought Leader/Authority Continuing Education Strategic Partnerships

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Key 3: How to Plan andExecute a Results-Driven Social Media Campaign

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Social Media Marketing Takes Time. It is *WHAT* You DO With The Time That Determines Success or Failure

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It’s A Marathon... Not A Sprint...

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Creating a Social Media Marketing Strategy

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The Calendar

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Immediate Actions Assess Each QuarterMonthly ActionsLong Term Initiatives

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Daily and Weekly ActionsOn WhichNetwork Record Basic Analytics

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Best Practices For Your Content Strategy For Longevity And Best Chance of Full Exposure, Make Posts About The Same “Topic” In A “Staggered” Fashion. Example: Blog Post Basic General Strategy: 1. Immediately Post To Facebook 2. Tweet Out Two Hours Later 3. Post To Google+ The Next Day4. Tweet it Out At A Different Time Than Yesterday 5. Post on LinkedIn Profile On Day Three ...so on...

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Key 4: How to Create Compelling Content

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CONTENT IS KINGA Good Strategy Includes Good Content! Engaging Open Ended Conversation Interesting Educational Fun Off the wall Contradictory ASK QUESTIONS!

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Helpful? Content that offers tips or valuable information Shareable? Ask yourself if would YOU share this piece of content! Capitalize on Current Events? Represents Your Culture? Wide Variety...

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“What TO Wear”Good Content Should “Dress Up” in a Variety of Clothing!

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Key 5: How to Measure andEvaluate Results of your Social Media Campaign: MEASURING CONTENT!

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ANALYTICS!!! Done monthly acrossall platforms to define initiatives. This is the cornerstone of success!

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Use Analytics to Redefine StrategyAnalytics Tell the “Story” Of What You Post and theCorrelations Of Day, Time, Type Of Post, Virality and Most Important... How Your Audience Responds to Your Content!YOU ALSO START UNDERSTANDING SOCIAL ROI

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It Can Also Tell You Where Traffic Came From -Track Efforts of Moving People to Targeted Locations -Nail Down What Networks are Working -Increase/Decrease/Stop Time on Efforts

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Key 6: How to Get the Best Return on Investment

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A Basic Formula For Social Media ROI Dollar investment in “Hardware” Technical: Apps, Landing Pages Graphic Design, Branding, OptimizationsHuman investment in “Software” People: Creating and CuratingContent, Responding, Monitoring

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A Basic Formula For Social Media ROITotal sales in dollars resulting directly from efforts. Hardware + Software = Social Costs Sales - Social Costs = Social ROI

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Create and build personal relationshipsPeople do business with people they know Long term continual engagement

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Brand loyaltyBrand advocacy and “cheerleaders” Trust

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Key 7: Best and Worst Practices

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General PointsDo....Show interest in and listen to others Be real, be yourself Take time and do it right Have fun!

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General PointsDon’t...Use platforms to shout your message Talk about yourself continually Use auto post programs POORLY

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Thank you! PRESENTATION AVAILABLE:slideshare.net/talkingfinger Learn More, Ask Questions, Engage! facebook.com/talkingfinger