Using Social Media for career advancement/finding a career

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NOTE: Much of the LInkedIn has changed in look/function. However the rest of the presentation and the tips for LinkedIn remain the same. Some tips and best practices for using social media platforms such as LinkedIn, Google+, Facebook an Twitter to advance your career or even find one!

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  • Using Social Media for career advancement/finding a career

    1. 1. Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Facebook.com/TalkingFinger
    2. 2. Using Social Media for Job Searchor Career Advancement
    3. 3. Create A Professional Profile and BRAND yourself Optimize For Search On Google And LinkedIn Use Groups To Make Connections, Become A Thought Leader/AuthorityUse Applications And Sections To Enhance Your Profile And Connect Other Social Platforms
    4. 4. A Professional Profile
    5. 5. Profile Photo No One Trusts This Guy This Is Not Much Better!Fun Personality Acceptable Perfect!
    6. 6. “Summary” Section Probably The Most Important Piece! Concise Clear Purposeful Your Personal Two Minute Elevator SpeechSPECIALTIES Are Searchable!
    7. 7. Ask for a Recommendation! If You Feel You Deserve One
    8. 8. Optimize Your Profile For Search
    9. 9. Settings--> Account--> Edit Public Profile
    10. 10. What’s Your URL? Pick Your FULL NAME for Search! Name Search on Google
    11. 11. Coming Up First Or Near Top : 1. Profile Is Public 2. URL Claimed 3. 100% Completed Profile 4. Activity: Debatable
    12. 12. Keywords Rule!LinkedIn Search Uses Profile Keywords
    13. 13. The job you want/ how you want to783,961 results be found If Being Found On LinkedIn For A Specific Keyword Search Is Important 8th position
    14. 14. Using Groups The Most Important Aspect Of LinkedIn Build Trust Thought Leader/Authority Prospecting Up To The Minute InformationExpands Your Reach Continuing Education Perfect for job search or Career advancement!
    15. 15. Groups To Join -Local: Dozens of Groups -YOUR Industry: Get exposure-Groups where a company you may want to work for are engaged -Job Board Groups -Create One!
    16. 16. LinkedIn Is The “Professional” Social Platform BUT... It Is STILL A Social Platform! This Won’t WorkGet Involved, Engage, Network
    17. 17. Active In Groups Do Not Spam!Add Valuable/Useful Information and LINK if you canGet Involved In Conversations Other Than Your Own! Continue The Conversation/ Reply To Posts
    18. 18. Now Connect!Can You BE Any More Impersonal? Include a PERSONAL Note!
    19. 19. Use Applications And Sections To Enhance Your Profile
    20. 20. Add Sections! Sections Help Diversify Your ProfileAnd Customize It For More Specific Uses and help DIFFERENTIATE yourself from the crowd
    21. 21. Add Applications!Applications Add More Functionality To Your Profile
    22. 22. Favorite App: The Home Feed: All Connections See This
    23. 23. Look for decision makers and “follow them” Follow the Company Re-Tweet anything interestingYou can learn about company culture, and make a personal connection
    24. 24. Open public platform: Add people to your circlesEngage in conversation with them Look for company page and engage
    25. 25. Find, LIKE and engageon their Fanpage! -Exposure -Learn Company Culture -Post job opportunities
    26. 26. SUBSCRIBE to important people in your medium or to people within the companies you wish to work for Don’t “Add Friend” if you don’t know them they won’t respond :-)
    27. 27. Protecting Your PrivacyBe sure all privacy settings on your social networks keeps private aspects private! Including images, friends, posts
    28. 28. Here is a picture that wasposted on Facebook.1-I don’t know David but I knowa friend of his and I was alertedto this photo through his post. xxxxxxxxxxxxxxxxxx2-This is a proud dad showingoff his daughter’s new drivers license.ALL her personal info is here.(I blacked out the important stuff) xxxxxxxxxt xxxxxxxxxx xxxxxxxxxxx xxxxxxxxFacebook has switches that allow for: Only Me (Very Secure) Friends (Only your trusted friends) Friends of Friends. (open) Public (You are wide open!) USE THEM!
    29. 29. Google/Bing/Yahoo yourself! See what you find!As well, Google any USERNAMES you have used on bulletin boards etc...
    30. 30. Various personal search sites: Search yourself!www.zabasearch.com (basic public info)www.pipl.com (good indepth site)www.kgbpeople.com (medium info, but good)www.123people.com (basic public info)www.socialmention.com (really good)www.SNITCH.name (really good)www.copernic.com Softwarewww.brbpub.com/free-public-records Public recordswww.bing.com/social (Social search only on Bing)www.waybackmachine.com (goes back to old website data)
    31. 31. Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Presentation Available at: Slideshare.net/talkingfinger Facebook.com/TalkingFinger 203-491-0306

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