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Seven Keys of Social Media Success


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In these simple, easy-to-understand keys you'll master everything you need to know to manage a successful social media campaign.
With these seven keys, you'll master:
*How to plan and execute a results-driven social media campaign
*How to get the best return on investment
*How to create compelling content
*How to pick the RIGHT social network
*How to create synergy between your social and traditional media
*How to measure and evaluate results of your social media campaign
*Best and worst practices

Published in: Marketing
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Seven Keys of Social Media Success

  1. 1. Multi-AwardWinningAgency SocialandDigitalMarketing /TalkingFinger @TalkingFinger
  2. 2. Seven Keys to Social Media Success
  3. 3. Key 1: How to create synergy between your social and traditional media Key 2: How to pick the RIGHT social network Key 3: How to plan and execute a results- driven social media campaign Key 4: How to create compelling content Key 5: How to measure and evaluate results of your social media campaign Key 6: How to get the best return on investment Key 7: Best and worst practices
  4. 4. Key 1: How to Create Synergy Between your Social and Traditional Media
  5. 5. SYNERGY No Longer Can You Survive On One Advertising or Marketing Initiative or Platform. With Leaps in Technology, Expectations of Prospects and Clients, and Social Interconnectivity, We Must Have Multiple Streams of Attraction and Engagement
  6. 6. NO Ad/Marketing Should Be Living In A Silo Digital/SocialTraditional
  7. 7. “Traditional” “Social” Ad/Marketing Mediums About 14% trust About 78% trust Rapid exposure Slow exposure Little Engagement Full Engagement Difficult to “Share” Based on “Sharing” Yin-Yang of Media
  8. 8. Let “Traditional” offset social media’s scale issue and allow social media to engage prospects and clients in a RELATIONSHIP. Balance If You Only Use Social, You Will Lose Marketshare If You Only Use Traditional, You Will Lose Marketshare
  9. 9. Add social icons to ALL newspaper, magazine and printed ads, brochures... In fact, it should be on ALL printed material even trade show graphics!
  10. 10. Add all icons to your business cards as well as their URL’s the same as your phone, email and website Give people multiple points of contact! Let THEM choose how they want to connect!
  11. 11. Your website needs some love too! An Up to Date, Clean, SEO Friendly, Branded Website will ALWAYS be Paramount! Be sure to use the social network’s Developer Plug-In Codes for optimal SEO: NOT JUST URL LINKS!!!!
  12. 12. Websites: The Next Generation
  13. 13. Today’s websites need to be: 1. Responsive!
  14. 14. Today’s websites need to be: 2. Quicker!
  15. 15. Today’s websites need to be: 3. Optimized!
  16. 16. Today’s websites need to be: 4. Interesting! None of the above matters if you create content that sounds like a robot wrote it. Write great stuff, follow the steps above, have patience, and you’ll see results. across of “who you are and what you do” instantly! As well, make sure image file sizes are high enough resolutio ss a technical site, keep language simple yet descriptive, and as few words as you can: People tend to not read NOTE: Change image file names! Use keywords in images. For example change 4324.jpg to cake.jpg
  17. 17. Use FREE tools to assess and adjust!
  18. 18. It should also be in your email signatures
  19. 19. Key 2: How to Pick the RIGHT Social Network (this will also help with ALL other Keys!)
  20. 20. Define Your Target Audience Gender Location Education Career/Job Hobbies Age Never Before Could We Gather So Much Information About People
  21. 21. What Are Your Goals? Brand Awareness Building Advocacy Building Strategic Partnerships Thought Leader/Authority PS: INCREASED PROFITS ARE NOT A GOAL, THEY ARE A RESULT OF SETTING GOALS! More Customers/Clients
  22. 22. How Much Time Per Week Can You Invest Internally? Be Realistic! Be Specific! Can You Reduce Other Ad/Marketing Initiatives? Include ALL Personnel That Can Contribute How Much To Outsource? How Long Will It Take To Create Content?
  23. 23. What Other Marketing Initiatives Are In Place? List ALL Online Assets -Website -Adwords -Shopping Carts -Enews List ALL Traditional Assets -Newspaper Ads -Printed Materials -Magazine -Brochures/Literature -PR Initiatives -Trade Shows List All Current Social Media Assets -Facebook Pages -Twitter -Pinterest
  24. 24. Audience Social Goals Amount of Time Available Other Marketing Initiatives Besides Helping to Create a Strategy,This Helps Determine Which Network Will Work Best For You Brief very BASIC Examples... You have defined...
  25. 25. Broad Demographics B2C with B2B component Typically Central Platform due to API 75% Women PERFECT for products Show Your Personality B2B with B2C Component Thought Leader/Authority Continuing Education Strategic Partnerships Young Demographics Perfect for Products Hashtag Search You Do Not Want Engagement You Are a Google Employee
  26. 26. Key 3: How to Plan and Execute a Results-Driven Social Media Campaign
  27. 27. It is *WHAT* You DO With The Time That Determines Success or Failure! Social Media Marketing Takes Time.
  28. 28. It’s A Marathon... ...Not A Sprint
  29. 29. Creating a Social Media Marketing Strategy
  30. 30. The Calendar
  31. 31. Immediate Actions: Assess Each Quarter Monthly Actions Long Term Initiatives ORGANIZATION=SUCCESS!
  32. 32. Daily and Weekly Actions On Which Network Record Basic Analytics
  33. 33. Best Practices For Your Content Strategy For Longevity and Best Chance of Full Exposure, Make Posts About The Same “Topic” In A “Staggered” Fashion. 1. Immediately Post To Facebook 2. Tweet Out Two Hours Later 3. Post To Pinterest the Next Day 4. Tweet it Out At A Different Time Than Yesterday 5. Post on LinkedIn Profile On Day Three on...
  34. 34. Best Practices For Your Content Strategy Also, Be Sure to Speak the Language of the Social Network you are Posting to! Twitter: Succinct, Use Hashtags, Links Facebook: Extrapolate a Bit, Ask Opinion LinkedIn: Be factual, Concise, Thought Leader
  35. 35. Key 4: How to Create Compelling Content
  36. 36. CONTENT IS KING A Good Strategy Includes Good Content! Engaging Open Ended Conversation Interesting Educational Fun Off the wall Contradictory ASK QUESTIONS!
  37. 37. Helpful? Content that offers tips or valuable information Shareable? Ask yourself if would YOU share this piece of content! Represents Your Culture? Capitalize on Current Events? Wide Variety...
  38. 38. News Aggregators
  39. 39. Re-Tweets and Shares Many times you know which other Facebook Pages, Twitter profiles, Vines, Pinterest Boards, Instagram accounts etc...consistently have good content and valuable posts. Local businesses, chamber of commerce, network groups, synergeous busineses... Not only are you providing content, but you are building relationships...and one day they will return the favor!
  40. 40. Look Around You! How is that Made? Employee Spotlights Images, Videos A Day in the Office New Products and Services Anniversaries New Technology Unlimited Content...
  41. 41. “What TO Wear” Good Content Should “Dress Up” in a Variety of Clothing!
  42. 42. Key 5: How to Measure and Evaluate Results of your Social Media Campaign: MEASURING CONTENT!
  43. 43. Use Analytics to Redefine Strategy Analytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and Most Important... How Your Audience Responds to Your
  44. 44. It Can Also Tell You Where Traffic Came From -Track Efforts of Moving People to Targeted Locations -Nail Down What Networks are Working -Increase/Decrease/Stop Time on Efforts
  45. 45. Key 6: How to Get the Best Return on Investment?
  46. 46. People do business with people they know Create and build personal relationships Long term continual engagement
  47. 47. Brand loyalty Brand advocacy and “cheerleaders” Trust
  48. 48. Key 7: Best and Worst Practices
  49. 49. You can thank me later
  50. 50. General Points Do.... Take time and do it right Show interest in and listen to others Be real, be yourself Have fun!
  51. 51. General Points Don’t... Use platforms to shout your message Use auto post programs POORLY Talk about yourself continually
  52. 52. Thank you! Learn More, Ask Questions, Engage! PRESENTATION AVAILABLE: