Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LinkedIn: General use and Best Practices


Published on

A general overview of some features and functions and best practices on LinkedIn. BONUS: At end of slides, see video on connecting a LinkedIn Page to a profile!

LinkedIn: General use and Best Practices

  1. 1. Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Thursday, March 21, 13
  2. 2. Create A Professional Profile and BRAND yourself Optimize For Search On Google And LinkedIn Use Groups To Make Connections, Become A Thought Leader/Authority Use available Tools and IntegrationsThursday, March 21, 13
  3. 3. 2,000,000 People Got ThisThursday, March 21, 13
  4. 4. A Professional ProfileThursday, March 21, 13
  5. 5. Profile Photo No One Trusts This Guy This Is Not Much Better! Fun Personality Acceptable Perfect! Good Head Shots For RecognitionThursday, March 21, 13
  6. 6. Important For Search and VisibilityThursday, March 21, 13
  7. 7. Editing Your ProfileThursday, March 21, 13
  8. 8. Add All Info That You can. Up to Three WebsitesThursday, March 21, 13
  9. 9. Make Profile Visible to EVERYONE Change Your URL Here Try to Get YOUR NAME if PossibleThursday, March 21, 13
  10. 10. Search on Google and LinkedInThursday, March 21, 13
  11. 11. Coming Up In LinkedIn Search: 1. Profile Is Public 2. URL Claimed 3. 100% Completed Profile 4. Activity: DebatableThursday, March 21, 13
  12. 12. Keywords Rule! LinkedIn Search Uses Profile KeywordsThursday, March 21, 13
  13. 13. Term You Want to be Found by 783,961 results If Being Found On LinkedIn For A Specific Keyword Search Is Important 8th positionThursday, March 21, 13
  14. 14. The Caveat: The Previous Screen Capture is From a Year Ago Since Then, People have been “Keyword Stuffing” Profiles More and More. LinkedIn is Supposedly Adding an Algorithm Soon to Bring Results Back to “Organic” Use Best Practices for Keywording Do Not Stuff: It Looks CheesyThursday, March 21, 13
  15. 15. “Summary” Probably The Most Important Piece! Concise Clear Purposefu Your Personal Two Minute Elevator Speech Rich With KeywordsThursday, March 21, 13
  16. 16. Move Edit Add Link Section, March 21, 13
  17. 17. Company Page Linked: Clickable Logo Here! Use “Add Link” tool here to Link to Website or Other Online Media!Thursday, March 21, 13
  18. 18. Skills and Expertise Should NOT be Replacing Recommendations! Be Reciprocal: To a DegreeThursday, March 21, 13
  19. 19. Ask for a Recommendation! If You Feel You Deserve OneThursday, March 21, 13
  20. 20. Thursday, March 21, 13
  21. 21. 008Thursday, March 21, 13
  22. 22. Using Groups MINI CHAMBERS OF COMMERCE! The Most Important Aspect Of LinkedIn Build Trust Thought Leader/Authority Prospecting Up To The Minute Information Expands Your Reach:Allows Connections Without Continuing Education Exceptions!Thursday, March 21, 13
  23. 23. Groups To Join -YOUR Industry: Get exposure AND Education! -Local: Dozens of Groups -Groups where Potential Clients May Be -Create One!Thursday, March 21, 13
  24. 24. LinkedIn Is The “Professional” Social Platform BUT... It Is STILL A Social Platform! This Won’t Work Get Involved, Engage, NetworkThursday, March 21, 13
  25. 25. Active In Groups Do Not Spam! Add Valuable/Useful Information and LINK if you can Get Involved In Conversations Other Than Your Own! Continue The Conversation/ Reply To PostsThursday, March 21, 13
  26. 26. Search!Thursday, March 21, 13
  27. 27. Now Connect! Can You BE Any More Impersonal? Include a PERSONAL Note!Thursday, March 21, 13
  28. 28. Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Presentation Available at: 203-491-0306 Thursday, March 21, 13