Getting Started with Video Marketing

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Brief overview of our seminar with CT Local Marketing about Video Maketing.

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Getting Started with Video Marketing

  1. 1. Lights, Camera, Action! Getting Started With Online Video Marketing Wednesday, July 17, 13
  2. 2. What To Expect … #1 Why Video? #2 What To Make Videos About? #3 Getting FREE Traffic From Google #4 Producing Videos on a Shoestring #5 Video + Social Media = Amazing PLUS – a surprise “Bonus Tip” … Wednesday, July 17, 13
  3. 3. Why Video? #1 Your prospects are watching! -More than 1 billion unique YouTube visitors per month -YouTube is the #2 search engine -Online videos are now favored by ad executives over TV commercials! #2 – It just plain works -If a picture says a thousands words …. -People begin to know, like & trust you before you’re even met! Wednesday, July 17, 13
  4. 4. What To Make Videos About? Talk about what you know -FAQ’s -what you teach customers Keep it simple -plan to do videos on a regular basis -don’t make “the perfect video” Get ideas from your customers -ask them -listen -website analytics Handout Wednesday, July 17, 13
  5. 5. Getting Free Traffic From Google Identify and use the right keywords -look for keywords in your FAQ / topic ideas -Google keyword tool Host videos on YouTube -Google owns it … guess who get preferential treatment? Share it! Views beget views … more on social media later Wednesday, July 17, 13
  6. 6. Wednesday, July 17, 13
  7. 7. Tips For Uploading The Video Create a compelling title •Write it like a headline •Mention city (and other keywords?) •Try to keep it to 64 characters Description •Include link to your website / listing page  use http:// •Put in the full script •Complete contact info Tags – enter all of your keywords from before Wednesday, July 17, 13
  8. 8. Producing Videos on a Shoestring Two things to make pro videos using inexpensive gear -LOTS of light -Good sound Editing CAN be outsourced! -a little music & titling can go a long way Tips for when you’re in front of the camera -Go unscripted / talk to ONE person about what you know -For scripted videos, use the “jump cut” Wednesday, July 17, 13
  9. 9. Video + Social Media = Amazing Leverage social media -Videos are easy to share! -Social signals help ranking -Views beget views Post on social media -Stagger your posts among different platforms: STRATEGY! -Include the YouTube/Media link -Consider Facebook / YouTube ads Lots of ways to use and repurpose your video content! -podcasts, guest blogs, social bookmarking Wednesday, July 17, 13
  10. 10. Best Practices For Your Video Content Strategy For longevity and best chance of full exposure, Share your videos in a staggered dissemination. Example: 1. Immediately Tweet it out 2. Post to Facebook later that day 3. Post To Pinterest the Next Day 4. Tweet it Out At A Different Time Than Yesterday 5. Post on LinkedIn Profile On Day Three ...so on... Wednesday, July 17, 13
  11. 11. 11 Always be sure to BRAND your Channel! Graphics should remain consistent from social network to social network Optimize your Channel with keywords and be sure to use all Links available Huge SEO Wednesday, July 17, 13
  12. 12. 12 Wednesday, July 17, 13
  13. 13. Instagram vs. Vine While they are similar in concept, Instagram video is not just a repackaged version of Vine. So what are the biggest differences? • Length: Instagram videos can be as long as 15 seconds, while Vine videos have a max length of 6 seconds. • To Loop, or Not to Loop: Some videos are funnier played on a loop. Others may be best viewed once. When you play a video on Vine, it automatically loops infinitely, while on Instagram there is not a loop. • Post-Production: Instagram has several editing options that can be applied to videos after they’ve been shot. Vine does not offer filters or image stabilization. Wednesday, July 17, 13
  14. 14. A Picture Speaks A Thousand Words Video Speaks A Thousand More Images and Videos are the New Content, SEO, and Engagement Tools BRAND your Visuals! They Represent Your Company/Organization and Culture Wednesday, July 17, 13
  15. 15. ANALYTICS!!! Track your Videos! Wednesday, July 17, 13
  16. 16. Bonus Tip Wait … do we have time for this? Wednesday, July 17, 13
  17. 17. Adding Humor To Your Business Videos Include outtakes and bloopers!!! Why? -It makes your videos more fun for people to watch (and share) -It trains people to watch the whole video to see what happens at the end -It let’s people see the real you and creates a super strong bond How to do it -When you mess up during taping, save it! -See my recent videos for examples…. Wednesday, July 17, 13
  18. 18. (203) 665-8874 mike@CTLocalMarketing.com (203) 491-0306 bill@talkingfinger.com /talkingfinger @talkingfinger Wednesday, July 17, 13

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