Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
OurFocusIsSocialMedia!
OurFocusIsSocialMedia!
/TalkingFinger @TalkingFinger
Facebook Marketing
CONTENT IS KING
A Good Strategy Includes Good Content!
Engaging
Open Ended Conversation
Interesting
Educational
Fun
Off th...
Helpful? Content that offers tips or valuable information
Shareable? Ask yourself if would YOU share
this piece of content...
News Aggregators
Look Around You!
How is that Made?
Employee Spotlights
Images, Videos
A Day in the Office
New Products and Services
Annive...
“What TO Wear”
Good Content Should “Dress Up” in a Variety
of Clothing!
Facebook Algorithm: EdgeRank
A Note About
The algorithm Facebook uses is not actually called EdgeRank anymore,
as it has undergone many changes and con...
Photo: 6-8
Status: 4-6
Link: 1-4*
Video: 8-10
Type of Content
*Look for Change as Facebook
Life of Content
“Engagement”
Like Comment Share
7-104-71-4
You are always striving to produce content people
will Comment ...
Life of Content
How often and When to Post?
Organic and FREE
Ways to Promote Your
Facebook Page
ds and Family is a great way to introduce your page to a
Have Facebook Send an Email Invite on your behalf!
Share your Page on your own Timeline
(Personal Profile)
Paid Advertising on Facebook
-Highly Targeted
-Inexpensive
-Funneling Options
-Easily Customizable
-Excellent Analytics an...
https://www.facebook.com/ads/tools/text_overlay
Boosted Posts: Circumvent EdgeRank!
Re-connect with Fans:
-Use for Fan-Only Content
-“Warm Market”
Expand Your Reach!
-Fans and Friends
-Use Advocacy
Boosted Post on Facebook
Hyper Local Targeting
$5 Boosted Post
Results:
Reach: 1,497 people!
Use Offers for Specials and Discounts!
Promote Page
Use “Advanced Options” for more Targeting!
Promote Website!
More Objectives…
Measuring the Success
Analytics
Use Analytics to Redefine Strategy
Analytics Tell the “Story” Of What You Post and the
Correlations Of Day, Time, Type Of ...
It Can Also Tell You Where Traffic
Came From
-Track Efforts of
Moving
People to Targeted
Locations
-Nail Down What
Network...
General Overview: Read Weekly!
Are you Reaching your Target Audience?
What Posts are Working?
Apps for your Page!
Sweepstakes, Contests and more…
Sweepstakes, Contests and more…
Sweepstakes, Contests and more…
-VIRAL!
-Increase Engagement
-Collect Emails and other Info
-Inexpensive to Implement and ...
It is *WHAT* You DO With
The Time That Determines
Success or Failure!
Social Media Marketing Takes Time.
It’s A Marathon...
...Not A Sprint
People do business with people they know
Create and build personal relationships
Long term continual engagement
What Creat...
Brand loyalty
Brand advocacy and
“cheerleaders”
Trust
What Creates ROI on Facebook?
General Points
Do....
Take time and do it right
Show interest in and listen to others
Be real, be yourself
Have fun!
General Points
Don’t...
Use platforms to shout your
message
Use auto post programs
POORLY
Talk about yourself continually
Thank you!
Learn More, Ask Questions, Engage!
facebook.com/talkingfinger
PRESENTATION AVAILABLE:
Slideshare.net/talkingfin...
Facebook Marketing: Content, Organic and Paid, Analytics
Facebook Marketing: Content, Organic and Paid, Analytics
Facebook Marketing: Content, Organic and Paid, Analytics
Upcoming SlideShare
Loading in …5
×

Facebook Marketing: Content, Organic and Paid, Analytics

630 views

Published on

Facebook has become a complex social network to leverage to get the right people to Like and Engage with your Page, and in the end to funnel them into purchasing your products and services.
In this 90 minute seminar, we will cover a variety of topics:
-Optimizing your Page for search and Info
-Creating/Curating good content
-Social Plug-In's and Apps
-Contests and Sweepstakes
-Using Boosted Posts and Promoted Page
-Reading basic Insights
-Understanding Facebook's content algorithm

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Facebook Marketing: Content, Organic and Paid, Analytics

  1. 1. OurFocusIsSocialMedia! OurFocusIsSocialMedia! /TalkingFinger @TalkingFinger
  2. 2. Facebook Marketing
  3. 3. CONTENT IS KING A Good Strategy Includes Good Content! Engaging Open Ended Conversation Interesting Educational Fun Off the wall Contradictory ASK QUESTIONS!
  4. 4. Helpful? Content that offers tips or valuable information Shareable? Ask yourself if would YOU share this piece of content! Represents Your Culture? Capitalize on Current Events? Wide Variety...
  5. 5. News Aggregators
  6. 6. Look Around You! How is that Made? Employee Spotlights Images, Videos A Day in the Office New Products and Services Anniversaries New Technology Unlimited Content...
  7. 7. “What TO Wear” Good Content Should “Dress Up” in a Variety of Clothing!
  8. 8. Facebook Algorithm: EdgeRank
  9. 9. A Note About The algorithm Facebook uses is not actually called EdgeRank anymore, as it has undergone many changes and contains over 100,000 parameters! it still applies. Keep in mind that Facebook likes to change continually, and k
  10. 10. Photo: 6-8 Status: 4-6 Link: 1-4* Video: 8-10 Type of Content *Look for Change as Facebook
  11. 11. Life of Content “Engagement” Like Comment Share 7-104-71-4 You are always striving to produce content people will Comment on or Share
  12. 12. Life of Content How often and When to Post?
  13. 13. Organic and FREE Ways to Promote Your Facebook Page
  14. 14. ds and Family is a great way to introduce your page to a
  15. 15. Have Facebook Send an Email Invite on your behalf!
  16. 16. Share your Page on your own Timeline (Personal Profile)
  17. 17. Paid Advertising on Facebook -Highly Targeted -Inexpensive -Funneling Options -Easily Customizable -Excellent Analytics and Metrics ALL Businesses Need a Budget for Facebook Ads
  18. 18. https://www.facebook.com/ads/tools/text_overlay
  19. 19. Boosted Posts: Circumvent EdgeRank!
  20. 20. Re-connect with Fans: -Use for Fan-Only Content -“Warm Market” Expand Your Reach! -Fans and Friends -Use Advocacy
  21. 21. Boosted Post on Facebook Hyper Local Targeting $5 Boosted Post Results: Reach: 1,497 people!
  22. 22. Use Offers for Specials and Discounts!
  23. 23. Promote Page
  24. 24. Use “Advanced Options” for more Targeting!
  25. 25. Promote Website!
  26. 26. More Objectives…
  27. 27. Measuring the Success Analytics
  28. 28. Use Analytics to Redefine Strategy Analytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and Most Important... How Your Audience Responds to Your Content! YOU ALSO START UNDERSTANDING SOCIAL ROI
  29. 29. It Can Also Tell You Where Traffic Came From -Track Efforts of Moving People to Targeted Locations -Nail Down What Networks are Working -Increase/Decrease/Stop Time on Efforts
  30. 30. General Overview: Read Weekly!
  31. 31. Are you Reaching your Target Audience?
  32. 32. What Posts are Working?
  33. 33. Apps for your Page!
  34. 34. Sweepstakes, Contests and more…
  35. 35. Sweepstakes, Contests and more…
  36. 36. Sweepstakes, Contests and more… -VIRAL! -Increase Engagement -Collect Emails and other Info -Inexpensive to Implement and Manage
  37. 37. It is *WHAT* You DO With The Time That Determines Success or Failure! Social Media Marketing Takes Time.
  38. 38. It’s A Marathon... ...Not A Sprint
  39. 39. People do business with people they know Create and build personal relationships Long term continual engagement What Creates ROI on Facebook?
  40. 40. Brand loyalty Brand advocacy and “cheerleaders” Trust What Creates ROI on Facebook?
  41. 41. General Points Do.... Take time and do it right Show interest in and listen to others Be real, be yourself Have fun!
  42. 42. General Points Don’t... Use platforms to shout your message Use auto post programs POORLY Talk about yourself continually
  43. 43. Thank you! Learn More, Ask Questions, Engage! facebook.com/talkingfinger PRESENTATION AVAILABLE: Slideshare.net/talkingfinger

×