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Post digital talks #1 ((English version)

Talk Inc.
Talk Inc.

TalkInc's trends study about a post-Covid and post-digital world. This was the 1st of a series of three reports, being presented at the webinars called "Post Digital Talks" for Talk's clients. After the presentation, they are being shared here. * a project in partnership with News Monitor

1 of 69
Download to read offline
post_

digital_

talks_
Andreas_Gursky_
What about when the
pandemic ends?
TALK2
Post-Digital
Talks
2020 is a year of collaborations
for Talk.
Looking at the power of
ecosystems and collaborative
ways of working, we started the
month of March joining forces
with Ana Couto Design, to talk
about trends.
may 26 jun 9 jun 23may 12
TALK3
“We combine
machine
restlessness and
human sensibility
to create new
knowledge.”
Machines execute the repetitive tasks.
Humans give meaning to emerging
movements. Human Services
People map, analyze,
monitor and distribute
relevant info for specific
questions an organization
might have.
Artificial Intelligence
Robots collect and index
news 24/7, displaying
them instantaneously in
digital platforms.
M H
TALK
RESEARCH
‘PANDEMIC FEELINGS’
HIGHLIGHTS
[collab Talk/MECA]
4
TALK
Social distancing
greatest impact is on
our relationships.
@realce.co / @fernandalensky
5
TALK
Reconnections
Social distancing turned off the
relationships’ autopilot
system, leaving us at our own
mercy. People started
connecting in new ways. 57%
of interviewees
believe that chatting
make it easier to go
through the isolation
period easier
Friends
Strongerbonds
Couples
Moreintensesharing
@eusouatoa
Webseries "Flor e
Manu: Como salvar
seu casamento na
quarentena"
6
Family
Interactionandaffection

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Post digital talks #1 ((English version)

  • 2. TALK2 Post-Digital Talks 2020 is a year of collaborations for Talk. Looking at the power of ecosystems and collaborative ways of working, we started the month of March joining forces with Ana Couto Design, to talk about trends. may 26 jun 9 jun 23may 12
  • 3. TALK3 “We combine machine restlessness and human sensibility to create new knowledge.” Machines execute the repetitive tasks. Humans give meaning to emerging movements. Human Services People map, analyze, monitor and distribute relevant info for specific questions an organization might have. Artificial Intelligence Robots collect and index news 24/7, displaying them instantaneously in digital platforms. M H
  • 5. TALK Social distancing greatest impact is on our relationships. @realce.co / @fernandalensky 5
  • 6. TALK Reconnections Social distancing turned off the relationships’ autopilot system, leaving us at our own mercy. People started connecting in new ways. 57% of interviewees believe that chatting make it easier to go through the isolation period easier Friends Strongerbonds Couples Moreintensesharing @eusouatoa Webseries "Flor e Manu: Como salvar seu casamento na quarentena" 6 Family Interactionandaffection
  • 7. TALK7 The shared worldview and collective mobilization generates a sense of belonging. Milada Vigerova/Unsplash 7
  • 8. TALK Answers that reflect the positive side of social distancing. Base numbers people who believe social distancing has a positive side (652), base number gender: female (313), male (339). Base number age group: up to 24 yo (65), 25-34 yo (75), 35-44 yo (126), 45-54 yo (147), 55-64 yo (159) and 65 yo or older (80). Despite all the current difficulties, 81% agree there’s a positive aspect to this period 8 59% I’m spending more quality time with my family 35% I’m not taking some things for granted anymore 33% I’m reassessing priorities Chayene Rafaela | Unsplash
  • 9. TALK People are realizing they’re more creative than thought project @mas.corona TALK CREATIVITY 9
  • 10. TALK @juliabranco Reconnect Rediscover Reframe Reflections 10 * Question: Does quarantine/social distancing has a positive aspect?
  • 11. TALK11 Google Trends ‘new normal’ (90 days) Interest over time
  • 12. TALK We must reimagine a ‘new normal’, knowing that it might be something far from normal. 12 How are people meeting up after the restrictions are lifted? Schools, offices, public spaces, events?
  • 13. TALK ‘Back to normal is not so much about getting back the old normality as it is about getting back the ability to know what is going to happen tomorrow.’ MIT Technology Review / may 13 @karolgustavv/
  • 14. TALK Since certainties are up in the air, shall we attempt to ground them together? 14
  • 15. TALK GAMA magazine, text from Lilia Moritz Schwarcz, USP professor and Princeton’s global scholar 15 Bruno Thethe | Unsplash “We are a country where more than 20% of citizens share a one-bedroom house with four or more residents. In Brazil, 50% of houses have no access to sewage system. (…) And, yet we define the ‘new normal’ - unbound to time nor space - as having less travels, less clothing consumption, at-home cooking (when possible) and house cleaning. The questions, once again, is: ‘new normal’ to whom?”
  • 16. alterity: 1 Nature or condition of what is the other, diversity. 2 Philosophy, situation, state or quality made through relations of contrast, distinction and differentiation. Andreas_Gursky_
  • 19. ‘ALTER NORMAL’ Research in England revealed that only 9% of the British people wish to go back to the way their lives were before the pandemic. Andreas_Gursky_
  • 20. TALK20 Singular moment where some seem to live in the present while other are already in the future. This future that has arrived for others may give us clues. @cesinha [ALTER NORMAL]
  • 21. TALK21 “It’s morning in China!” [ALTER NORMAL]
  • 22. TALK22 Wedding ceremonies via streaming Are they for good?
  • 24. TALK24 “Pre-experience the future generates episodic memories and temporarily forwards us to the future.” - Anab Jain on the ‘prospective brain’ https://speculativeedu.eu/interview-superflux/ [ALTER NORMAL]
  • 26. TALK MEANINGFUL CONSUMPTION 26 ‘Duan she li’: 
 Chinese word meaning “cut the superfluous”
  • 28. TALK28 Our brain on ‘lockdown mode’ We become more creative Isolation = stress Stress > oxytocin Cognitive overload Loss of capability to record the time passage Against the ‘path of least resistance’ CREATIVITY
  • 29. TALK29 CREATIVITY Have you noticed a lot of unprecedented ideas being created? This is the new world :) A restaurant in Thailand Elevator in Taiwan
  • 30. TALK TikTokers 
 united :) "All day, I get messages about how I'm making people laugh and smile, and one girl messaged me to say her father has passed away from COVID-19 and my videos were getting her through it," he says. 30 Brands in Brazil: Guaraná Antarctica's TikTok CREATIVITY
  • 32. TALK home work city At each space, there are different needs, behaviors and rituals +remote lifehigiene rules social distancing higiene rules/ safety Limit on the # of people 32
  • 33. TALK casa trabalho cidade Going back to the streets makes distance and touch a central point low-
 touch economy* * by Board of Innovation 33
  • 34. TALK low-
 touch economy* * by Board of Innovation 34 Design of a 
 "low touch business” (*) Based on low- touch interactions between customers & employees Able to operate with restrictions: travel bans & new hygiene measures Limits access to vulnerable groups + doesn’t involve large gatherings Flexible to navigate multiple aftershocks in the global economy But able to create high impact via new innovations and improved business models + empathy and transparence in communicating to employees and customers about measures taken + + + +
  • 35. TALK Home Work City Spaces are being reinvented. 35
  • 36. TALK One of the few certainties for the next months is that we will spend more time at home. casa[contexto familiar] 36
  • 38. TALK NEW COCOONING “Two trends will cycle high in our culture: cocooning, our desire to shelter yourselves from harsh realities of the world, and fantasy adventure, our hunger for new and unconventional.” 
 predicts Faith Popcorn, a futurist and founder of BrainReserve (1992) 38
  • 39. TALK Insight: “My home is my temple” 39 NEW COCOONING
  • 40. TALK “Those two months of quarantine will be unforgettable to me for my entire life” This is a message coming from China: “Many wish they’d read more, or spent more time with loved ones, as the pace of life ratchets back up. And everyone I spoke to are glad they stayed home and took necessary precautions to help contain the pandemic.” [#NEW COCOONING] 40
  • 41. TALK more time at home More remote/ digital life New activities and rituals Spaces with new purposes [#NEW COCOONING] 41 Reconnection to food
  • 43. TALK Rituals help to give meaning to daily activities. They’re important because they create a sense of normalcy. 43 [#NEW COCOONING] new activities and rituals
  • 44. TALK Elisha Nochomovitz ran a marathon on his 23-foot balcony in the South of France [#NEW COCOONING] new activities and rituals 44
  • 45. TALK “Creating routines and rituals is the best way to establish a new normal and avoid conflict.” – Rebecca Morley 45 Rituals and the maintenance of emotional health [#NEW COCOONING] new activities and rituals
  • 46. TALK46 ChoreClub gives busy caregivers helpful, creative content that makes it easy to incorporate age- appropriate chores into their kids’ learn-at-home routines. From simple lunches to helping with laundry and putting away the dishes – Whirlpool has ideas for your children ages 2 through 11. [#NEW COCOONING] new activities and rituals
  • 47. TALK https://www.ipsos.com/en/brand-rituals-low-touch-world Brands are able to aid in incorporating these new behaviors. 47 Dr Oetker is currently airing a commercial in Europe (“Not together, still very close”) where two partners are enjoying a pizza over a virtual candlelight dinner. The craft beer brand BrewDog is setting up virtual pubs where people can enjoy online ordered drinks together with their friends. Jack Daniels has launched a campaign using everyday lockdown footage to encourage people to make social distancing social. Yorkshire Tea has created a series of Zoom backgrounds to customize video calls. [#NEW COCOONING] new activities and rituals
  • 49. TALK People buying food to cook at home. We observed a movement towards food and cooking. [#NEW COCOONING] reconnection to food “I started to buy from food local shops I did’t use to go to. And also buy from small producers, to try to help.” Man, 35, São Paulo, SP / ”I got some vouchers from shops anda restaurants I used to go to, to help anda use them in the future.” Woman, 44 , São Paulo / “I’m cooking at home instead of ordering for delivery, which I often did. I also use leftovers a lot! I used to throw them away, but not anymore.” Woman , 32, São Paulo, SP / ”I am eating healthier. I’ve been trying out new recipes. I’ve been eating my Mom’s food and I also decided to become a vegetarian.” Woman, 34, São Paulo, SP / 49 Cooking becomes more relevant
 In purchases, attention is given to small businesses (producers and markets).
  • 50. TALK Support the Small Society all over the world is finding its ways to support small local businesses. Big companies anda brands are also behind this movement, trying to protect their channels. A few examples: Steward, de Detroit (EUA) is giving free access to its e-commerce platform to small organic farmers, providing the use of an expensive technology that would not be accessible to small producers. Dozens of small coffee roasters in the US are being helped by Trade e Chobani through a fundraising project. In Brazil there’s Entrega.li (from the northeast) and “Salve os Pequenos” only to name a couple of initiatives, as there are many. In Italy, Torniamo Presto, in the Netherlands “Support Your Locals” and in Colombia several brand are together promoting “Ayuda a La Carta”. Instagram and Facebook also launched a section that takes its users to “small businesses” nearby. 50 [#NEW COCOONING] reconnection to food
  • 52. TALK52 Quarantine food presents s paradox: good&bad are in the game, with processed food and healthy food on the rise. Vegan food also growing as meat has become something to be careful with, specially in the East. [#NEW COCOONING] reconnection to food
  • 54. TALK @matiasderada 54 Up to R$ 1750 From R$ 1751 to 3085 From R$3086 to 5645 From R$5646 to 11280 R$ 11281 orhigher 42% 34% 29% 21% 0% E-commerce is the new mall Increase in online buying has seen an increase also among low-income classes. Source: Talk April/2020: 559 respondents / sample “People who have changed consumption habits [#NEW COCOONING] more remote/digital life Are buying more online23% Family income:
  • 55. TALK55 Virtual spaces become venues for events April 21: Netflix biggest quarter / record number of new paid subscribers, nearly 16 million [#NEW COCOONING] more remote/digital life Streaming gets even stronger. As people’s lives are happening indoors, content becomes king and help entertain the whole family. Expect a lot of innovation, as the streaming giants were already ready to fight for consumers, even before Covid.
  • 56. TALK @valentinagalloo 56 The possibility of doing essential activities remotely drove the digital market up. [#NEW COCOONING] more remote/digital life
  • 57. TALK57 [#NEW COCOONING] more remote/digital life Also a growing market, locked down people are a great opportunity for the smart speaker/ voice assistants. They keep company are and hands-free.
  • 58. TALK Shared home intimacy. On the photo, chef Massimo Bottura (3- Michelin stars), regarded as the “Pasta Pavarotti," together with his family, streamlining overnight, at 8pm. 58 [#NEW COCOONING] more remote/digital life
  • 59. TALK59 Remote Baby- sitters via Zoom [#NEW COCOONING] more remote/digital life Now that remote life becomes normal, online hirings are emerging and may be here to stay.
  • 60. TALK60 [#NEW COCOONING] more remote/digital life Sports and Fitness Self-care/ Telemedicine Digital has become the safe way to keep up with many activities. In a few sectors we see the acceleration of solutions that were already in pace, as well as professionals getting creatives to maintain their deliverables, as an answer to the lockdown mode.
  • 61. TALK @matiasderada Tech giants and big corps can be allies to small producers and shops. Since launching its Rural Support Program on Feb. 6, Alibaba Group has opened up its Taobao Live platform to farmers for free. 61 TaoBao [#NEW COCOONING] more remote/digital life
  • 62. TALK62 [#NEW COCOONING] more remote/digital life Brands try to get closer to people and promise a more virtual future to the shopping experience.Ulta Beauty has announced the launch of a new GlamLab virtual try-on feature as an alternative to product testing in-store, even as the chain of beauty stores reopens 180 of its doors.
  • 63. TALK Lanvin has taken its digital strategy to the next level by working with a slew of Chinese digital platforms: the luxury e-tailer SECCO , the video platforms Yizhibo (livestream app belong to Weibo) and iQiyi to build a cloud-based (online) runway to seduce mobile-addicted and digital savvy Chinese consumers. Lanvin invited fashion bloggers and the pop star Jiayi to livestream the event, resulting in over 5 million views. (March, 2020) 63 [#NEW COCOONING] more remote/digital life
  • 65. TALK Spending more time at home, people develop a new spacial notion, which is connected to their daily activities. Link to Images 65 [#NEW COCOONING] spaces with new purposes
  • 66. TALK Home leisure takes a new importance and changes the way people live their houses. It’s a new way of sharing spaces, creating the kids zone, finding the perfect spot for physical activities, getting to know where and when the sun comes in… 66 [#NEW COCOONING] spaces with new purposes
  • 67. TALK @matiasderada We need to ask people brand new questions: “What would you change in your kitchen if you could?” “What did you never think about doing in your living room and that you are doing now?” “What do you miss most when you’re working from home?” 67 [#NEW COCOONING] spaces with new purposes
  • 68. TALK home work city higiene rules social distancing higiene rules/ safety Limit on the # of people 68 Next sessions will cover: the different needs, behaviors and rituals at work and in the city +remote life