Session 29 E-marketing - 30 Nov 10

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Session 29
MG 583 E-Marketing
Elective

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Session 29 E-marketing - 30 Nov 10

  1. 1. Latest Practices in E-MarketingRegulatory Framework for E-Marketing<br />> E-Marketing Strategy<br />> Important trends in E-Marketing: Selected slides (IAB Presentation) <br />> Indl. Presentations<br />> Quiz 5 (Social Media)<br />Class Presentation | Session 29 | 30 Nov 2010<br />
  2. 2. E-Marketing Strategy<br />4 Ps & New Ps<br />Personalization<br />Participation<br />Peer-to-Peer Communities<br />Predictive Modeling<br />E-Marketing<br />2<br />
  3. 3. E-Marketing Strategy<br />E-Marketing Strategy<br />Understanding Numbers<br />Understanding options<br />Campaign Simulation<br />E-Marketing<br />3<br />
  4. 4. E-Marketing Strategy<br />E-Marketing Strategy<br />Steps<br />E-Marketing<br />4<br />
  5. 5. Important Trends in E-MarketingSelected Slides (IAB Presentation)<br />Ref: Handout Slides by IAB<br />Selected slides<br />E-Marketing<br />5<br />
  6. 6. Latest Practices in E-MarketingRegulatory Framework for E-Marketing<br />> E-Marketing in today’s marketing plans (data)<br />> New concepts: Online Reputation Management | WebPR | Crowdsourcing<br />> Important trends in E-Marketing: Selected slides (Morgan Stanley Presentation)<br />> Regulatory framework for internet <br />> Quiz 6 (MCQs)<br />Class Presentation | Session 30 | 3 Dec 2010<br />

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