Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Session 22 E-Marketing - 29 Oct 10

547 views

Published on

Session 22
MG 583 E-Marketing
Elective

Published in: Business, Technology
  • Be the first to comment

Session 22 E-Marketing - 29 Oct 10

  1. 1. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Developing SEO Strategy > PPC part of SEM > Search Engine Marketing: Overall Process Discussion on Mid-I Class Presentation | Session 22 | 29 Oct 2010 Search Engine Marketing Ref: CHAP 4 Online Marketing Inside Out by SitePoint CHAP 5 & 6 Textbook on E-Marketing by Quirk Biz
  2. 2. Access it online: www.slideshare.net/talhasalam Developing SEO Strategy Ref: Handout Review of SEO E-Marketing 2
  3. 3. Access it online: www.slideshare.net/talhasalam PPC part of SEM Ref: Handout Important points • Just because it is paid, doesn’t mean that you can get it • High competition for attractive keywords • Goes into bidding • Pricing determines placing • Important: – How much price paid and what is conversion – How much price paid and how much return Self Read: Handout of key points from Google’s Adwords program E-Marketing 3
  4. 4. Access it online: www.slideshare.net/talhasalam Search Engine Marketing: Overall Process Ref: Handout Important points • Draw balance between SEO & PPC • Understand Pros & Cons of both • Ideally, both should be implemented • Key considerations: – Overall goals & objectives of SEM – How much weight to be given to each E-Marketing 4
  5. 5. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Understanding Social Media > Different types of Social Media > Quiz 4: Search Engine Marketing > 2 x SPOT Case Presentations Class Presentation | Session 23 | 2 Nov 2010 Social Media Marketing Ref: CHAP 5 Online Marketing Inside Out by SitePoint CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz

×