How LinkedIn, Facebook + Twitter are Replacing the Traditional Resume


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How LinkedIn, Facebook + Twitter are Replacing the Traditional Resume

  1. 1. How LinkedIn, Facebook + Twitter are Replacing a Traditional Resume Presented by Regina Angeles, Talent2050 9.12.09
  2. 2. Agenda <ul><li>How recruiters and HR specialists are using LinkedIn, Facebook and Twitter to identify potential candidates. </li></ul><ul><li>Hierarchy of Online Activities </li></ul><ul><li>Maximizing Your Online Profile </li></ul><ul><li>Creating a Professional Brand </li></ul>
  3. 3. About Talent2050 <ul><li>Talent2050 is a human capital solutions firm that helps companies attract and recruit a multicultural workforce. </li></ul><ul><ul><li>Industry expertise: digital and mobile media (consumer & B2B), professional services and financial services industries. </li></ul></ul><ul><ul><li>Functional expertise: business development, communications, diversity, finance, general management, human resources, interactive marketing, multicultural marketing or sales, and operations. </li></ul></ul><ul><li>2050 marks the year… </li></ul><ul><ul><li>that minorities become the majority in the U.S. </li></ul></ul><ul><ul><li>Working populations shortages will occur in Europe, China, Japan, Korea </li></ul></ul>
  4. 4. Talent2050 Community Career Community Professional Network Job Postings Networking Events & Workshops Career/Job Search Blog & Information
  5. 5. Job Market Stats <ul><li>“… Employment continued to decline in August (-216,000),and the unemployment rate rose to 9.7 percent… </li></ul><ul><li>In July, there were 12.1 million more unemployed workers than job openings, or 6.0 job seekers per available job —up from 5.9 in June.” </li></ul>
  6. 6. Job Search Success Requires <ul><li>Effective online and offline strategy </li></ul><ul><li>Unique marketing/positioning statement </li></ul><ul><li>Looking for employers instead of jobs </li></ul><ul><li>Concise, keyword-driven descriptions of your work and experiences </li></ul><ul><li>“ Searchability” </li></ul>
  7. 7. How Recruiters Use Social Networks Before the web and social networks… After…
  8. 8. Identifying Candidates <ul><li>Benefits to recruiters/HR/hiring managers: </li></ul><ul><li>Closed networks  Open networks </li></ul><ul><li>Companies  Communities </li></ul><ul><li>Titles  Skills </li></ul><ul><li>Validation from peers and networks </li></ul><ul><li>Deeper visibility into companies </li></ul>
  9. 9. Explosion of Job Search Channels <ul><li>Before Social Networks… </li></ul><ul><li>Paper Resume </li></ul><ul><li>Personal Network </li></ul><ul><li>Recruiters </li></ul><ul><li>Online Job Boards (Monster, Career Builder) </li></ul><ul><li>Professional Associations </li></ul><ul><li>Now… </li></ul><ul><li>Niche Job Sites (IvyExec, Doostang) </li></ul><ul><li>Paid Job Sites (TheLadders) </li></ul><ul><li>Job Search Enginges (Indeed, SimplyHired) </li></ul><ul><li>Niche Professional Networking Groups (MENG, Talent2050) </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks (LinkedIn, Facebook, Myspace, Twitter) </li></ul>
  10. 10. Hierarchy of Online Activities <ul><li>Write a Blog to Showcase Your Subject Matter Expertise </li></ul><ul><ul><li>Show your point of view, communication skills, presentation style </li></ul></ul><ul><li>Building + Maintaining Personal Website </li></ul><ul><ul><li>An online home for your resume, bio, speaking engagements, video of you on panels etc </li></ul></ul><ul><li>Creating + Maintaining Social Networking Profiles </li></ul><ul><li>Creating Online Profiles in Professional or Alumni Networks </li></ul><ul><li>Responding to Online Job Postings </li></ul><ul><li>Setting up a Google alert on your name </li></ul>
  11. 11. Maximizing Online Profiles <ul><li>Keywords, keywords, keywords </li></ul><ul><li>Optimize your profile for a search engine (SEO) </li></ul><ul><li>Concise & consistent positioning of your skills and experiences </li></ul><ul><li>Tie together your online profiles to improve your “searchability.” Create a network of sites about you. </li></ul>
  12. 12. LinkedIn 101 <ul><li>Free vs paid subscriptions </li></ul><ul><li>Number of contacts will determine </li></ul><ul><ul><li>Your “searchability” </li></ul></ul><ul><ul><li>The number of people included in your searches </li></ul></ul><ul><li>Put keywords in your profile </li></ul><ul><li>Get recommendations </li></ul><ul><li>Include links to your other online profiles </li></ul><ul><li>Include your name in the URL to your public profile </li></ul><ul><li>Reference search function </li></ul>
  13. 13. Facebook 101 <ul><li>Before you start, decide if this is a personal or professional page - how much do you want to share? </li></ul><ul><li>Customize privacy settings </li></ul><ul><li>Customize your FB URL </li></ul>
  14. 14. Twitter 101 <ul><li>Add this profile once your LinkedIn and FB profiles are established </li></ul><ul><li>Most effective use: Share links to articles, information, etc that enhances your position as a thought leader </li></ul>
  15. 15. THANK YOU <ul><li>If you have additional questions my contact info: </li></ul><ul><li>Regina Angeles </li></ul><ul><li> </li></ul><ul><li>917 371 6321 </li></ul><ul><li>To join the Talent2050 network go to </li></ul>