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The 7Tips of entering Japanese market for tech startups

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This is the deck for my presentation at Japan Society event ( http://www.usajapan.org/event/big-in-japan-tak-miyata-founding-partner-scrum-ventures-how-silicon-valley-startups-can-enter-asian-markets/ )
This is to introduce "7 Tips" of entering the Japanese market for tech startups.

The 7Tips of entering Japanese market for tech startups

  1. 7 Tips ! Tak Miyata @takmiyata ! Photo by Greg Tavarez - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/greggman/11989227554 The of entering Japanese market for tech startups
  2. If Sushi is the only thing you know about Japan, it would be difficult to succeed in the Japanese market Photo by Michael Saechang - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/saechang/16025058807
  3. Today, I talk about 7 Tips of entering the Japanese market Photo by PentaxFanatiK - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/_f1guy68_/2229562991
  4. #1 : Japan is the largest mobile App market and has the highest ARPU Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928
  5. Japan is the Largest app market in the world Source : AppAnnie Photo by Luke Ma - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/lukema/15180024597
  6. There’s a huge chance for any mobile startups Photo by 401(K) 2012 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/68751915@N05/6355832769
  7. i-mode, the world first mobile internet service, started in 1999.
  8. Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928 Average commuting time in Tokyo about 1 Hour in Tokyo.
  9. #2 : TV Ad is one of the major ways to promote a mobile App Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928
  10. Others 18% WoM 19% Mobile Ad 27% TV Ad 36% TV Ad drove 11M download of the Fashion C2C App, Mercari Game News Crowd Source : MMD Research
  11. Photo by Bonnaf - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/bonnaf/3498642138 TV ad is still Growing.
  12. Photo by jamesjustin - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/jamesjustin/5896797843 The TV industry in Japan is still regulated and dominatedby 5 nationwide channels
  13. #3 : People Don’t use Credit Cards for payment Photo by Yusuke Kawasaki - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/u-suke/100870738
  14. Photo by Sean MacEntee - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/smemon/12696032183 Credit 18% Cash 82% Debit 30% Credit 24% Cash 46% Cash payment is still in the majority.
  15. Photo by Sean Jesslee Cuizon - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/eelssej_/2571227721 Sometimes, this is a challenge for US startups.
  16. NFC payment is popular already.
  17. #4 : A Mobile Messaging App, LINE is HUGE. http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/
  18. 560M Users 170M MAU 13B Messages/Day 1.8B Stamp/Day Source : LINE Conference Tokyo 2014
  19. Japanese teens communicate via Stamps, not via Text via Voice.
  20. The companies can promote their products or services by providing Free stamps (200k~).
  21. Taxi Delivery Payment Music http://markezine.jp/article/detail/21059 LINE does Everything! http://markezine.jp/article/detail/21059
  22. #5 : Large incumbents may not be a good market partner
  23. http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/ eBay, an online marketplace, partnered with NEC, a tech conglomerate to enter the Japanese market in 2000, but, they ended operations in just 2 years
  24. Evernote, a note-taking application, partnered with a mobile operator, NTT Docomo and gained huge success in Japan, because of a conducive partnership and perfect timing
  25. Kamcord, a game video sharing application partnered with gaming companies DeNA, KLab and GungHo for the Japanese market, which make total sense.
  26. It is common nowadays for various Japanese companies to have US teams that support and facilitate partnerships with startups HR IoT Retail Enterprise Game Mobile Photo by Guy Mayer- Creative Commons Attribution-NonCommercial License http://bit.ly/1GHkeC9
  27. #6 : US Model/ Product sometime doesn’t work http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/
  28. Photo by Warren Antiola - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/808armada/7471906528 9% 91% Source : Ministry of Health, Labour and Welfare Japanese employees tend to stay in only one company until they retire
  29. No thermostat at home.
  30. Tokyo has a convenience store everywhere within a 10-min walk radius
  31. #7 : Work with Scrum Ventures!
  32. Scrum bridges the US startup ecosystem and the Asian partners. Photo by Andreas Levers - Creative Commons Attribution-NonCommercial License http://bit.ly/1AqYUNx
  33. Scrum operates a collaboration office “ZenSquare” in SF.
  34. Scrum helps organizing the US panel in the large Asian event “B Dash Camp” twice a year.
  35. Scrum started the video media “ZenSquare TV” featuring the events, interviews and product reviews for Asian people.
  36. Visit our website to learn more : scrumventures.co Photo by sputnik - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/hellosputnik/1508460020

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