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Producing and Monetising Mobile Applications for the West African mobile consumer

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In this presentation, I present some of the opportunities that mobile technology avails developers and entrepreneurs and also show methods available for them to monetise their mobile services.

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Producing and Monetising Mobile Applications for the West African mobile consumer

  1. Producing and monetising mobile applications for the West African mobile consumer Tim Akinbo (@takinbo)http://www.flickr.com/photos/nygus/1840030807/
  2. ...the opportunity.
  3. 44%Of the total population of Africa is concentrated in West Africa
  4. 3197%Average Internet usage growth in West Africa over the last 10 years.
  5. 6.24%Average Internet penetration rate - a lot of potential.
  6. SMSMobile Web Voice Channels for Mobile  Application Development Mobile Applications
  7. Source: AdMob Mobile Metrics – May 2010
  8. Source: AdMob Mobile Metrics – May 2010
  9. "...for many people around theworld, the mobile phone will bethe primary, or only way toaccess the Internet."- On Device Research The Mobile Only Internet Generation (Dec. 2010)
  10. Top mobile internet users inWest Africa come from Nigeriaand Ghana- State of the Mobile Web Report (Opera)
  11. 55% of Ghanaian mobile web usershave either never used orinfrequently use the desktop web.- On Device Research
  12. 50% of Nigerian mobile web usershave either never used orinfrequently use the desktop web.- On Device Research
  13. 76% are under 25 years of age.- On Device Research
  14. Top 10 uses of theMobile Web in Africa● Downloading games● Downloading music● Social networking● Search● Email● Videos● Wallpapers + Graphics● Other apps● Football news● Entertainment news
  15. Business Models● Development for hire● Revenue sharing through publishers● Direct to consumer● Advertising supported
  16. Hindrances to the uptakeof the mobile web1. Limited 3G coverage - the mobile web isnt cool if its slow2. Limited availability for payment infrastructure for monetizing mobile applications3. Limited availability of useful local applications4. High cost of mobile web usage
  17. Thank you! Tim AkinboTimbaObjects Technologies Ltd. takinbo@timbaobjects.com +234-803-379-7801 Twitter: @takinbo

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